Tourism is the responsibility of the Department of Tourism, with the Secretary as the delegated official in charge of tourism. Efforts of the Federal and Provincial Governments have resulted in promotion of tourism in this province but have not been able to fully explore the tourism assets of the province.

NWFP after assessing the performance of the Tourism Development Corporation of Punjab and realizing that most tourism assets of Pakistan are located in the jurisdiction of NWFP, set up the Sarhad Tourism Corporation (STC). The STC was assigned the total responsibility for promotion activities necessary . The Corporation acts as a field wing of the Department of Tourism.

NWFP along with the Northern Areas is generally recognized as the tourism region of Pakistan, with its beautiful valleys, lakes, ski resorts, archaeological sites, historic remains, rivers, mountains and glaciers, civilization and culture and its people. With the Northern Areas it is the main tourism product and image to be projected to the outside world; that it has failed to be developed and promoted, is a lack of motivation and will, based on negative financial resources of the provincial government and its tourism organizational structure.

Sports, Culture, Tourism, Youth Affairs, Archaeology & Museums Department, Peshawar

Government of N-W.F.P.

SECRETARY Sports, Culture, Tourism, Youth Affairs,

Archaeology & Museums

Deputy Secretary / Director Culture

Planning OfficerSports, Culture, Tourism, YouthAffair, Archaeology & Museums

Section Officer-ICulture, Tourism &

Youth Affair

Section Officer-IISports, Archaeology

& Museums

Section Office (Admn)Coordination, Estatt:

CE’s Directives & Training

Sarhad Arts

Council

Sarhad Tourism

Corporation

Directorate of Sports &

Youth Affairs

Directorate ofArchaeology& Museums

The Department was created on 8th March 2002

The functions of coordination, regulation and implementation of policies of the Department of Culture, Sports, Tourism, Archaeology and Museums are looked after by the Secretary being its head. In the secretariat, the Secretary is assisted by:

Deputy Secretary, Sports, Culture, Tourism, Archeology & Museums.,Four section officers alongwith their support staff.

The organization of the Secretariat is as follows:

ORGANIZATION OF THE SECRETARIAT

Sports, Culture, Tourism, Youth Affairs, Archaeology & Museums Department

MAJOR FUNTIONS OF THE DEPARTMENT

➢ Services matters, except those entrusted to S&GAD.

➢ Promotion and Propagation of sustainable Tourism.

➢ Promotion & Development of Sports & Sports facilities.

➢ Promotion & Preservation of our Cultural Heritage.

➢ Development of Museums.

➢ Development of Archaeology.

➢ Promotion of Youth Affairs.

Following are the attached constituents directorates of the department:

1. Directorate of Sports and Youth Affairs2. Sarhad Arts Council3. Directorate of Archaeology and Museums4. Sarhad Tourism Corporation

• The Sports Directorate has the following objectives:

• Control and allocate necessary grants to the sports organizations in the Province;

• Develop sports activities;• Hunt talent by holding inter-district, inter-

divisional and inter-agencies tournaments; and• Impart training through coaching camps.

DIRECTOR SPORTS & YOUTH AFFAIRS

(B-19 – I POST)

ASSTT DIRECTOR (B-17 - 1 POST)

ASSTT DIRECTRESS (B-17 - 1 POST)

MANAGERCUM-

GROUNDMAN(B-16 - 1 POST)

BUDGET OFFICER

(B-16 - 1 POST)

SUPEINTENDENT(B-16 - 1 POST)

PROVINCIAL COACHES

(B-16 - 4 POST)

DIRECTORATE OF SPORTS & YOUTH AFFAIRS

(A). Provincial Level

Total Sanctioned Posts at Provincial Headquarter = 37

Objectives:➢ Control and allocate necessary grants to the sports organizations in the Province;➢ Develop sports activities;➢ Hunt talent by holding inter-district, inter-divisional and inter-agencies tournaments; and➢ Impart training through coaching camps.

DISTRICT SPORTS OFFICERS(B-17 – 7 POSTS)

PESHAWAR, ABBOTTABAD, MALAKAND

MARDAN, KOHAT, D.I.KHAN, BANNU

ASSISTANT(B-11 - 7 POSTS)

JUNIOR CLERKS(B-5 - 7 POSTS)

NAIB QASIDS(B-1 - 7 POSTS)

(B). District Level

Total Sanctioned Posts at District Headquarter = 96

DY: DISTRICT SPORTS OFFICERS(B-16 – 17 POSTS)

IN THE REMAINING DISTRICTS

ASSISTANT(B-11 - 17 POSTS)

JUNIOR CLERKS(B-5 - 17 POSTS)

NAIB QASIDS(B-1 - 17 POSTS)

DIRECTORATE OF SPORTS & YOUTH AFFAIRS

FUTURE PLANS:The Directorate of Sports and Youth Affairs is working actively to make available sports and youth complexes at Union Council, Tehsil and District level incorporating all the activities in one place.

The Government of NWFP in the Culture Department established a Provincial Cultural Body called Sarhad Council of the Arts on 16th June, 1985, consisting of the following:

Minister for Culture, NWFP ChairmanSecretary Culture, NWFP Vice ChairmanSecretary Finance, NWFP MemberSecretary Education, NWFP MemberThree persons to be nominated by the Govt. Non Official memberDeputy Secretary Culture / Director Culture Member/ Secretary

SARHAD COUNCIL OF THE ARTS

Objectives➢ To preserve and develop Culture, Arts and Literature on indigenous and national lines keeping the regional background intact.

➢ To monitor the activities of Cultural, Arts and literary organizations.

➢ To forge unity among different segments of society.

➢ Campaign against drug abuse.

➢ To allocate grant in aid to such cultural societies and arts councils registered with the council.

➢ To promote the artistic talent of people in NWFP.

SARHAD COUNCIL OF THE ARTS

FUTURE PLANS❖ Establishment of district Arts Councils like Abasin Arts council in each District.

❖ Construction of Arts complexes at District Level.

❖ Preservation of cultural heritage of the province through establishment of NWFP Lok Virsa Like

organization.

❖ Preparation of Cultural Directory of Artists, Musicians, Singers, writers and Poets.

❖ To hold cultural mela depicting the cultural of NWFP.

❖ Open air auditorium under construction near Nishtar Hall including Arts Gallery, Traditional and Fast Food Restaurant, Sovernier/Gift Shop & allied facilities.

SARHAD COUNCIL OF THE ARTS

Nishtar Hall & Decorum for its Use:Nishtar Hall is a facility made available by GoNWFP Department of Culture to the local population for entertainment purposes. It is looked after by 21 number staff on contract basis and their pay is met out of the Reservation fee of the Hall. It is to be used in the light of the following guiding principles:

✓ There will be no female film artist to perform on the stage and only local female artists / singers would be allowed.

✓ There will be no dance (even male and female)

✓ There will be no vulgar / obscene action / dialogue against the forms of our society.

✓ Effective efforts will be made to promote / project the Culture and ideology of Pakistan.

SARHAD COUNCIL OF THE ARTS

DIRECTORATE(HEAD OFFICE)

Peshawar Museum

Mardan Museum

Dir Museum

DIRECTORATE OF ARCHAEOLOGY AND MUSEUMS

Objectives

▪ Preserve the cultural heritage;▪ Operation and maintenance of the Museums to impart knowledge and educate the youth students, scholars and foreign visitors.

ORGANIZATIONAL CHART OF THE DIRECTORATE (Head Office)

Assistant Director / Chemist (B-17)…..1

Superintendent (B-16)…..1

Senior Clerk (B-7)…..1

Junior Clerk (B-5)….1 (Vacant)

Driver (B-4)…..2

Naib Qasid (B-1)…..3

Sweeper (B-1)…..1

Photographer (B-8)…..1 Senior Scale Stenographer(B-15)…..1

DIRECTOR (B-19)(Upgraded to B-20)

Total Strength = 13

DIRECTORATE OF ARCHAEOLOGY AND MUSEUMS(Established on

01.07.1992)

Aims & Objectives

➢ Exploration and Excavation of Archaeological Sites in N.W.F.P.

➢ Preservation of Historic Buildings in N.W.F.P.

➢ Establishment of new Museums in the Province.

➢ Maintenance of existing Provincial Museums.

DIRECTORATE OF ARCHAEOLOGY AND MUSEUMS

IN PIPELINE MUSEUMS(i). HUND MUSEUM.

(ii). PUSHKALAVATI MUSEUM.

(iii). CHITRAL MUSEUM.

(iv). MALAKAND MUSEUM

PROPOSED MUSEUMS(i). KOHAT MUSEUM.

(ii). ABBOTTABAD MUSEUM.

(iii). BANNU MUSEUM.

(iv). D.I.KHAN MUSEUM.

DIRECTORATE OF ARCHAEOLOGY AND MUSEUMS

Sarhad Tourism Corporation (STC) was incorporated as a limited company on January 14, 1991 for the development of tourism industry in the Province. The strategy of STC is to act as catalyst and encourage the private sector to come forward for the development of various aspects of tourism. The objective for the establishment of STC is to:

– Motivate the private sector to come forward and support tourism development in the shape of tour operations and accommodation facilities at potentially attractive regions;

– Provide long-term, leases to private sector for development of properties through Joint ventures with STC;

– Serve as a spring board for fruitful interaction between the Government, PTDC and the private sector for proper development of tourism industry;

– Cooperate with private sector in developing, distribution and sale of quality information and publicity materials

SARHAD TOURISM CORPORATION

Chairman

Existing Organogram

Managing Director

Manager Information Center

Manager Admn & Properties

Manager Special Projects (PE&D)

Tourism Officer/ Administration

Office Asstt.

Admn Clerks

Drivers

Naib Qasids

Chowkidars

Information Officer

Computer Operator

Controller of Accounts

Assistant Controller Accounts /

Cum Cashier

Sanctioned Staff Strength of STC = 67

Present Staff Strength of STC = 26The Post of Manager Information Center is Presently Vacant.

General Manager (F&A)

Stenographer/ PS to MD

SARHAD TOURISM CORPORATION

1) SHORT TERM STRATEGYTo build rapport with private investors & building confidence among the people for participating in tourism related small scale promotional activities.

2) MEDIUM TERM STRATEGYTo accomplish the task of demonstrative effect through identification of tourists sites, making it operational and offering it to the private sector through public private partnership for sustainable tourism and preservation of cultural heritage.

3) LONG TERM STRATEGYTo make tourism as an income generating industry in the Province thereby providing employment and bringing more revenue to the province. Acting as a permanent conduit for planning & decision making, organizing, leading and controlling.

FUTURE STRATEGIES AND ACTIONS

SARHAD TOURISM CORPORATION

ACTION / ACTIVITIES

1. Publicity

2. Sports Tourism.

3. Cultural Heritage Trail Tourism in Peshawar City.

4. Archaeological / Ghandhara Trail.

5. Holding of special events / festivals / traditional melas