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Women at the Race Course

History of Horse Racing

•  Archaeological records indicate that horse racing occurred in ancient Babylon, Syria, and Egypt. Both chariot and mounted horse racing were events in the ancient Greek Olympics by 648 BC.

•  Thoroughbred racing was popular with the aristocrats and royalty of British society, earning it the title "Sport of Kings.”

•  There are three major types of racing: flat racing (thoroughbred racing) , steeple chasing (racing over jumps), and harness racing, where horses trot or pace while pulling a driver in a sulky.

•  A major part of horse racing's economic importance lies in the gambling associated with it, an activity that in 2008 generated a world-wide market worth around US$115 billion.

•  Racing in India is a legacy of the British Raj.

•  Almost every cantonment in India had a racecourse and race meetings were organized as far back as the 18th century.

Horse Racing in India

•  The Maharajas were amongst the first Indians to be bitten by the racing-bug and early princely patrons of the Turf included Cooch-Behar, Burdwan, Baroda, Idar, Morvi, Kolhapur, Rajpipla and Mysore. Many of them, as also industrialists like textile tycoon Mathradas Goculdas, extended their interest to the ownership of horses in England.

•  By the mid-nineties, racing was going through a boom in India and few would have forecast the downturn that followed.

•  At that time, a number of "Million races" were instituted, large numbers of broodmare were imported, and annual foal production scaled new heights.

•  In 2001, the situation has once again become somewhat grim in view of the weak economy and the usurious taxation levels that have encouraged illegal betting.

Royal Western India Turf Club

RWITC is one of the oldest and most well-known horse racing Clubs in the country, is a company limited by guarantee and regulated by its Memorandum and Articles of Association of the Club.

The Club hosts racing at two race courses:

Mahalaxmi Race Course, Mumbai-November to April, Pune from July to October - in all a total of around 70 race days in a year. In Mumbai, Thursdays and Sundays are race days from November to March and Saturdays and Sundays in April. In Pune, races are held on Saturdays and Sundays.

Events around the World (S/S)

¤  Kentucky – Pastels, Frilly Silhouettes, mostly draped, Stilettoes are necessary, Red is the official colour .

¤  They also have their own clothing line and fashion show.

¤  1st Saturday of May, for 2 weeks

¤  Cobra Polo Classic, Washington in September

¤  Light, airy, comfortable silhouettes

¤  Light linens, Floral, Polka Dots, Chiffons

¤  Ballet flats/ wedges

¤  Royal Ascot Racing Club, Britain

¤  26 days from May – October

¤  No skin showing- halter, spaghetti, strapless, strap cannot be less than 1 inch

¤  For men- the suit must be full length of matching material and colour, black/grey with waistcoat

¤  Investec Epsom Derby, Great Britain

¤  June – October

¤  Ladies day on the 1st day – exaggerated styling, motto- ‘wear to be seen’

Events Around the World (A/W)

¤  Brisbane Winter Racing Carnival

¤  May- June, in Australia

¤  Follow contemporary standards and no mid-riffs

¤  Sydney Autumn Racing Carnival, April

¤  Black & White are the dominant colours

¤  Wool, Crepe, Brocade and Heavy Laces are mostly seen

¤  Colours – Camel, Red, Jewel tones/ nude hues

¤  Hemlines – knee/below

¤  Peeptoes/ covered – no strappy shoes

¤  Santa Anita Park , California

¤  March – September

¤  No Hats, Suits/Day time dresses for women

¤  Tailored slacks with jackets/coats

Events in India

¤  Pune Horse Racing

¤  July – August

¤  Follow the dress code of the Royal Ascot

¤  Cartier Elephant Polo Club

¤  Jaipur, November

¤  Mostly Traditional, cannot be too showy

Women Compliment the Men

Brainstorming

Derby fashion

Elite Chic

Sophisticated

Vintage

Luxury

High tea

Show off Socialites

Classic

Powerful Influential

Dinner Gala

Brunch

Rich

Millinery

Social status

Page 3

Relaxed

Feminine

Horses

Betting Turf

Stables

Speed

Thrill

Money

Tradition

Etiquette

Jockey

Brown

Training

White

Green

Chivalry Intuition

Race

Competition

Track

Client Profile

¤  Sex: Women

¤  Age: 25 – 45 years

¤  Location: Pune

¤  Up to date with fashion

¤  “A socialite that loves attention and has a chic and classic sense of style.”

•  Working women - entrepreneurs and authors etc.

•  Page 3 homemaker - balances her social and family life. •  The women are independent yet secretly enjoy a man’s attention,

strong on the outside but yet blush when they’re paid a compliment.

Mood Board-Morning to Evening story

Trend Forecast SS 2012

Voyeuristic

•  Peek-a-boo

•  Peep hole •  Sheer •  Translucent •  Texture •  Feminine •  Flirty

Disaster Dramatics

•  Nature •  Cloud Nine •  Three

Dimensional •  Texture –

Crinkle effects

Colors – Morning to Evening story

Fabrics

Fabric that is lightweight, has a good fall with a bit of lusture.

¤  Silk Voile, Handloom Silk, Cotton Silk

¤  Pure crepe or blends

¤  Chanderi

¤  Georgette

¤  Chiffon

¤  Satin

¤  Organza

¤  Self textured Cotton, Linens

During the Race

High Tea

Cotton Silk Chiffon Textured Cotton

Textured Cotton

Gala Dinner

Silhouettes- During the race

High Tea

Gala Dinner

Concept Board-Morning to Evening story

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Hig

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The Collection

Costing & Tech Pack DESCRIPTION: Flared backless dress with belts on the back.

SEASON: S/S 2012 SELLING PRICE: Rs. 18,000

STYLE NO: HT 5471 SIZE RANGE: S,M

COLOUR: Beige+Brown

Consump>on Rate FABRIC Chanderi CoAon 3mts Rs. 150 Rs. 450 Organza 2 mts Rs. 150 Rs. 300 Lining (coAon silk) 3mts Rs. 90 Rs. 270 TOTAL FABRIC COST Rs.1020 ACCESSORIES/EMBLISHMENTS MAIN LABEL 1 2 Rs. 2 SIZE LABEL 1 1 Rs. 1 WASH CARE LABEL 1 2 Rs. 2 THEME TAG 1 2 Rs. 2 POLYBAG 1 5 Rs. 5 CARTON 1 2 Rs. 2 HANGER 1 10 Rs. 10 TISSUE 1 1 Rs. 1 ZIPS 1 8 Rs. 8 TOTAL ACCESSORIES AND EMBLISHMENT COST Rs. 33 PROCESSES CMT (CUT MAKE AND TRIM) Rs. 200

TESTING Rs. 25

TOTAL PROCESSES COST Rs. 225

TOTAL COST (RAW COST) Rs. 1278 MARGIN PROFIT 20% Rs. 225.6 OVERHEADS/WASTAGE/REJECTION 3% Rs. 38.34 FREIGHT Rs. 3

TOTAL LANDED COST Rs. 1545 MARK UP 10 _mes cost

Rs. 15450 VAT 5% Rs.772.5

MRP Rs. 16222.5 CENTRAL EXCISE TAX 10% OF 45% of MRP Rs. 730.0125 EDUCATIONAL CESS 3% of MRP Rs. 486.6

FINAL COST Rs. 17429.1 SELLING PRICE (Round up) Rs. 17,500

DESCRIPTION: Flared backless dress with belts at the back.


STYLE NO: HT 5471 SIZE RANGE: S,M COLOUR: Beige+Brown

FABRIC:Chanderi CoAon,Self-‐textured Organza, CoAon Silk MEASUREMENT in cms SKETCH Bust 80 cm Nape to waist 46 cm Waist to hip 22 cm Armscye depth 20.6 cm Neck size 36 cm Shoulder 12 cm Back Width 33 cm Dart 6.4 cm Chest 31.2 cm Waist 80 cm Hip 98 cm Length of Skirt 50 cm COMMENTS Sewn belt at the back, 2(1 inch in width) Lining and body aAached at neck,armhole, back Invisible Zipper FABRICS USED TRIMS

Chanderi CoAon Silk Organza (Body) (Lining) (Layering)

DESCRIPTION: Flared dress with ruffle detailing on the back


STYLE NO: HT 5473 SIZE RANGE: S,M

COLOUR: Peach

Consump>on Rate FABRIC Textured coAon 2.5mts Rs. 370 Rs. 925 Chiffon 0.5 mts Rs. 110 Rs. 55 Lining (coAon silk) 2.5mts Rs. 70 Rs. 175 TOTAL FABRIC COST Rs.1155 ACCESSORIES/EMBLISHMENTS MAIN LABEL 1 2 Rs. 2 SIZE LABEL 1 1 Rs. 1 WASH CARE LABEL 1 2 Rs. 2 THEME TAG 1 2 Rs. 2 POLYBAG 1 5 Rs. 5 CARTON 1 2 Rs. 2 HANGER 1 10 Rs. 10 TISSUE 1 1 Rs. 1 ZIPS 1 8 Rs. 8 TOTAL ACCESSORIES AND EMBLISHMENT COST Rs. 33 PROCESSES CMT (CUT MAKE AND TRIM) Rs. 175

TESTING Rs. 25

TOTAL PROCESSES COST Rs. 200

TOTAL COST (RAW COST) Rs. 1388 MARGIN PROFIT 20% Rs. 227.6 OVERHEADS/WASTAGE/REJECTION 3% Rs. 41.64 FREIGHT Rs. 3

TOTAL LANDED COST Rs. 1660.24 MARK UP 10 _mes cost

Rs. 16602.4 VAT 5% Rs.830.12

MRP Rs. 17432.52 CENTRAL EXCISE TAX 10% OF 45% of MRP Rs. 784.5 EDUCATIONAL CESS 3% of MRP Rs. 523

FINAL COST Rs. 18740.02 SELLING PRICE (Round up) Rs. 18,999

DESCRIPTION: Flared dress with ruffle detailing on the back


STYLE NO: HT 5473 SIZE RANGE: S,M COLOUR: Peach

FABRIC: Textured CoAon, Chiffon, CoAon Silk

MEASUREMENT in cms SKETCH

Bust 90 cm

Nape to waist 46 cm

Waist to hip 22 cm

Armscye depth 20.6 cm

Neck size 36 cm

Shoulder 12 cm

Back Width 33 cm

Dart 6.4 cm

Chest 31.2 cm

Waist 80 cm

Hip 98 cm

Length of Skirt 50 cm

COMMENTS

Seven rows of ruffles at the back, 1 inch in width

Lining and body aAached at neck,armhole, back

Invisible Zipper

FABRICS USED TRIMS

Textured CoAon Silk Chiffon CoAon (Lining) (Ruffles) (Body)

TIMELINE

August 2011

September October November December January February March April 2012

IDEA

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MARKET SURVEY

FORCAST/ TREND STUDY

THEME/CONCEPT SOURCING LA

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RESEARCH / MARKET SURVEY

Fash

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IDENTITY DESIGN STORE DESIGN

PHOTO SHOOTS/ IDEATION FOR promotion

FINAL DELIVERABLES And Execution

FINAL DELIVERABLES and execution DESIGN

AND SAMPLING

Presentation by:

Fashion Design Ashna Mehta - Afsha Virani - Priya Lekhwani - Priyanjali Ghosh –Shatul Mehta - So Young Kim - Suman Bhat Fashion Communication Aakshi Katyal - Pallavi Gupta - Sonal Vohra - Tanvi Ajmani