des: liveintent tech talk: in a world of infinite inventory, what do you buy?
DESCRIPTION
LiveIntent CEO, Matt Keiser, will share some of what he's learned about the value of the premium subscriber audience. Presenter: Matt Keiser, CEO, LiveIntent @mrkeiserTRANSCRIPT
The Real-Time Ad Platform for Email
THE PROBLEM
How can buying and selling email ad inventory be as efficient and easy as display?
LIVEINTENTThe real-time source of global display advertising in email
ARPU OVER TIME
EFFICIENCY EFFECT
SOURCES: 1. http://techcrunch.com/2013/01/08/triggit-facebook-exchange/ 2. http://www.businessinsider.com/facebooks-fbx-revenues-are-1-billion-per-year-2012-11#ixzz2HWOlMQUS
There are
227.1 MMEMAIL USERS(95% U.S. POPULATION)
ARPU
MOBILE
DISPLAY
$19.60
$61.14
x 227.1MM
x 227.1MM
x EMAIL USERS
= $4.45B
= $13.88B
= OPPORTUNITY
We are the exclusive provider of auction-based e-mail advertising services for 100% of our RTB partners
EMAIL IS TRANSFORMINGand we’re transforming with it
28.3 seconds average time ads in view
SUBSCRIBERS RULE
.27% CTR10x display on the web
≥ display retargeting
.018% - 1.12%
OPTIMIZEYOUR ADSPACE
20% FREEEARNED MEDIAemail forwards & re-opens
IN SUMMARY
① Premium trusted content② Brand safe ③ Transparent④ 10x performance⑤ The early bird gets the worm
.com
Contact us to find out how you can get a seat on our exchange
The only real-time global source of premium display advertising in email