desafios portales egob 20
DESCRIPTION
Presentación en el contexto del XXXII Encuentro CIAPEM 2008, Acapulco, México. Octubre de 2008.TRANSCRIPT
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El desafío de los portales de Gobierno Frente a la
web 2.0
Acapulco, 02/10/2008Paulo Saavedra / [email protected]
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http://web.archive.org
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1998
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2008
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cambiar de…
Moverse de lo estático a lo dinámico,Pensar en el destinatario,
Diferenciar para intereses diversos
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1.0 2.0
• Doubleclick• Sitios Personales• Especular Dominios• PageViews• Categorías
• Google Adsence• Blog Personales• SEO• Costo por click• Tagging
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…desafíos…
Participación espacios de…Contenido a la medida…
Inmediatez reaccionar rápido…
Social movimientos en movimiento..
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Algunas preguntas…
• ¿Redes sociales?– Facebook, orkut, LinkedIn, MySpace…
• ¿Contenido?– Html, post, micro post, blogs, RSS, Feeds
• ¿Participación?– Correo, tableros, wikis
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Caso Guía Web
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Caso Guía Web
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Caso Guía Web