Design for Europe

Ezio Manzini, DESIS Network, UAL London, Politecnico di Milano

Brussels 7.05.2015

2

(Europe must re-start from values)

premise


(design must re-start from values)

why do we design?

Design for Europe

“…how design can boots innovation

and create economic growth”*

Design for Europe

* Design for Europe Conference brochure

“…how design can boots innovation and

create economic growth*”

Design for Europe

3


2


1


growth

1


growth prosperity

1


Piazza del Municipio, Ventotene, Italy

prosperity kids safely playing in a street

in a contemporary city?

innovation

2


innovation social innovation

2


social innovation problem solving

social innovation

“New ideas that work in meeting social goals” The Young Foundation, 2006

social innovation sense making

social innovation

“New ideas that work in meeting social goals” The Young Foundation, 2006

trust, care, collaboration, empathy, safety, knowledge beauty, …

relational goods

design

3


design emerging design

3


emerging design

3


methods and cultures applicable to any kind of wicked problems

emerging design methods and cultures applicable to any kind of wicked problems

emerging design methods and cultures applicable to any kind of wicked problems

(to open a debate)

?
?


“…how design can boots innovation

and create economic growth”*

Design for Europe

*
Design
for
Europe
Conference
brochure


from

… how emerging design can promote social change

and co-create prosperity

Design for Europe to

thank you!