design a great customer onboarding process
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Customer Onboarding = From the first time customers get in touch with
your product to the time when they signup/login, to when they start using the product.
Example: you are building a meeting app.
Does your website mention “meetings app” prominently in the landing pages? Will Google ever redirect organic
visitors to your product?
Be as specific as possible. Mention your target customer segment & use cases too.
See InvisionApp.com website.
First fold = the visible part of the page without scrolling.
Within the visible part of the page, does the landing page adequately convey “why I as a customer should be
interested in the product?”
Do customers get the impression after viewing your landing page that other people also use/like your
product?
Is the team behind the product trustworthy?
If you don’t have customers, use internal product stats.
example: when Scripbox.com first started, they used data from back-testing their algorithm as credentials.
Functional wow = the time taken for a customer to see landing page, signup and then start using the product to get results.
Example: for Google Hangouts on Mac/Chrome, shortest path = clicking
URL, instant video-conferencing.