design and optimize e-commerce experiences the not boring
TRANSCRIPT
![Page 1: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/1.jpg)
DESIGN & OPTIMIZE E-COMMERCE EXPERIENCES THE NOT BORING WAY
![Page 2: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/2.jpg)
Bonjour ! Nimeni on Thomas.
Credit : Nils T., 9y.
![Page 3: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/3.jpg)
2003 - 2013
10 years of e-commerce
![Page 4: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/4.jpg)
Life Leap
2013 - 2014
![Page 5: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/5.jpg)
Let’s combine !
2015 - …
![Page 6: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/6.jpg)
![Page 7: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/7.jpg)
Professionals Users
![Page 8: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/8.jpg)
Happy ???
Professionals Users
![Page 9: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/9.jpg)
Professionals Users
I don’t think so…
![Page 10: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/10.jpg)
A B
![Page 11: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/11.jpg)
Professionals
![Page 12: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/12.jpg)
Have you experienced an e-commerce project ?
![Page 13: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/13.jpg)
How was it ? (truth…)
![Page 14: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/14.jpg)
a real bliss !
How was it ? (truth…)
![Page 15: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/15.jpg)
How was it ? (truth…)
or more like that…
![Page 16: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/16.jpg)
Deceiving Bliss
How was it ? (truth…)
![Page 17: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/17.jpg)
Users
![Page 18: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/18.jpg)
Are you visiting regularly e-commerce websites ?
![Page 19: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/19.jpg)
How is it ? (beyond practical)
![Page 20: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/20.jpg)
How is it ? (beyond practical)
Fantastic !
![Page 21: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/21.jpg)
Clones
How is it ? (beyond practical)
![Page 22: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/22.jpg)
Clones Fantastic
How is it ? (beyond practical)
![Page 23: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/23.jpg)
Professionals Users
Exhausting and
Frustrating
Practical but
Boring
![Page 24: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/24.jpg)
![Page 25: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/25.jpg)
![Page 26: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/26.jpg)
So what else is possible ?
![Page 27: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/27.jpg)
REDO as usual P.P.P. REDO
![Page 28: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/28.jpg)
PPP PEOPLE
PRODUCT
PROGRESS
![Page 29: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/29.jpg)
# Free pitch graphics
> Agile process# Fix scope/budget
# 360° strategic phase
# Convincing game
# Wireframes
> Pragmatic immersion
> Co-creation
> Sketch / Graphic design
# Big Bang launch
> Cases + Creative dating
> A/B test launch
STOP TRY
![Page 30: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/30.jpg)
![Page 31: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/31.jpg)
![Page 32: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/32.jpg)
P.P.P. REDO FL!P
![Page 33: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/33.jpg)
FLIP from a “normal » to a bold customer experience
LIFT your conversion rate to a new level
ENJOY a struggle-free project that pays for itself in 1-3 months
![Page 34: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/34.jpg)
![Page 35: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/35.jpg)
Conversion Rate Optimization
Real-Life Merchandising
User Experience Design
![Page 36: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/36.jpg)
![Page 37: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/37.jpg)
A B C
1,00% 0,90% 1,15%
+15%Uplift Conversion
A/B & MVT TESTING ???
![Page 38: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/38.jpg)
![Page 39: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/39.jpg)
![Page 40: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/40.jpg)
![Page 41: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/41.jpg)
![Page 42: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/42.jpg)
Conversion Rate Optimization
Real-Life Merchandising
User Experience Design
![Page 43: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/43.jpg)
![Page 44: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/44.jpg)
case study
![Page 45: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/45.jpg)
![Page 46: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/46.jpg)
THE PITCH
Can you increase our conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%
![Page 47: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/47.jpg)
![Page 48: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/48.jpg)
![Page 49: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/49.jpg)
![Page 50: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/50.jpg)
![Page 51: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/51.jpg)
![Page 52: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/52.jpg)
![Page 53: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/53.jpg)
ARCHITEC-TURE—+ LEAD AND WELCOME THE VISITOR
INTO AN IMMERSIVE, MADE-TO-MEASURE UNIVERSE :
ONE UNIVERSE = 1 SEX X 1 SPORT X 1 SEASON
65% Men 5 Categories 2 Seasons
![Page 54: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/54.jpg)
![Page 55: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/55.jpg)
![Page 56: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/56.jpg)
![Page 57: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/57.jpg)
![Page 58: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/58.jpg)
![Page 59: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/59.jpg)
![Page 60: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/60.jpg)
![Page 61: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/61.jpg)
![Page 62: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/62.jpg)
+29%Turnover
![Page 63: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/63.jpg)
Step 2 : Responsive
![Page 64: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/64.jpg)
![Page 65: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/65.jpg)
+44%Turnover
![Page 66: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/66.jpg)
![Page 67: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/67.jpg)
1,3
1/4
94%
1 200
![Page 68: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/68.jpg)
![Page 69: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/69.jpg)
![Page 70: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/70.jpg)
Questions please :)
![Page 71: Design and optimize e-commerce experiences the not boring](https://reader031.vdocuments.net/reader031/viewer/2022030300/588149dd1a28abb0508b4853/html5/thumbnails/71.jpg)
Thomas Tonder +358 451 522 282 [email protected] thomastonder.com