design and video effective world us

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Online Marketing Marketing Systems and Services Technology Customer Care Institute of Intercultural competence Design and Video Design and Video

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Online Marketing

Marketing Systems and Services

Technology

Customer Care

Institute of Intercultural competence

Design and Video

Design and Video

Those precious milliseconds A glimpse lasting 50 ms is all it takes for the client to form an opinion. Crucial fractions of a second that, with the right design, can be used to your advantage. You need to be able to rely on a distinctive and intelligent design concept. An attractive layout not only illustrates your professionalism, but also encourages the visitor to keep looking – only then can you score with the content.

Design

Watch instead of reading If you want to grab the attention of a potential client and also be remembered after the visit, then videos are today‘s marketing tool of choice. A target-oriented filmic presentation is the ideal medium to get your message across to your prospects in a memorable way. It‘s easier to click the play button than read a text on the web – and what people like will be shared.

Video

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Our skills for your projects

Long-term experience with visual media production

Intercultural competence for brand names, images, texts and logos

International understanding with language skills

Passion, precision and perseverance

Design and video work closely together

We have our own studios and professional equipment

Photo-journalistic experience

How do you benefit?

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Increase in market value

A premium quality, consistent visual identity, A positive effect on the target customer, Well-designed advertising sells better

How do you benefit?

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Videos for Documentation and Marketing

Communication via video is immediate, more appealing and time-saving; the use and benefits of a certain product can be easily and graphically presented.

How do you benefit?

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Multiplication of distribution channels

Videos are easy to disseminate (vertical marketing, tablets, social media), viral campaigns are possible

How do you benefit?

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Corporate Branding

Recognition value, a clear and distinctive design for presentations, responsive design and videos

How do you benefit?

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Less work for you

In-house production of artwork and video footage, broad knowledge base, creative approach, close links between design and marketing

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Design Services

PowerPoint presentations / PowerPoint templates

PowerPoint movies

Responsive design (web design)

Intelligent web page layout and navigation

Graphic online advertising (static banners, animated banners)

Optimisation of your online marketing strategy

Ideas for a relaunch of your internet presence

Suitable framework for your key message / products

Consistent visual communication strategy

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Creative Production Premier Distribution

1

• Briefing • Creative Ideas • Communication

• Project Management

• Planning • Framework • Preparation

2b 3 4

First Draft • Feedback • Optimisation

• Second draft • Finalising

Premier Distribution

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Design Workflow

2c 2d 2a

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Video Services

Films for websites and online portals

Product films

Documentations of trade fairs

Live events

Corporate films

Development and script writing

Post-production, incl. a re-edit loop

Concepts for corporate campaigns

Image formats and codecs as required

Original music composed just for your project

Motion graphics

Complex facts are displayed in intelligible images

Video Production Workflow

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Creative Production Premier Distribution

• Briefing • Creative Idea, Template • Relaunch Video • Opening and closing

credits

• Project Management

• Planing • Framework • Preparation

Shooting Days • Cutting, Grading

• Soundtrack • Motion-

Graphic

• 1st Screening • Changes

Premier Distribution

Postproduction

1 2b 4 5 3a 3b 2a

I will definitely recommend you to others!

“Hi, how was your day? The client was thrilled by our ideas!“

“That‘s good. I‘ve also had positive feedback from Losberger, France, and from ProMinent GmbH. They‘re really pleased with the banner.“

“We‘ve already been asked to film two company events.“

“Well done – I‘m proud of you “

Copyright

©2014, effective world | effective GmbH

Foto: Ernst Fesseler, 2012

Tobias Schrenk, 2015

Design: Ziran Xie, 2014

Text: effective GmbH

This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH.

Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir.

Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivement destinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cette présentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH.

Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen.

Todos los derechos reservados. El contenido y la estructura de esta presentación están protegidos por los derechos de autor. Las informaciones o datos de la misma no pueden ser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa por escrito de effective GmbH.

effective GmbH 是该文件中所有页面设计、页面内容的著作权人;文档中所引用的图片部分来自

于商业图库或个人相册,仅限于本文件演示用途。未经本公司授权,任何个人或者组织不得抄袭、

转载、摘编、修改本文件内容;本公司与他人另有协议或法律另有规定的除外。

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