design criticism and the creative process
DESCRIPTION
A presentation of Design Criticism and the Creative Process, originally published on A List Apart, for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meant to be onscreen for 15 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here: http://www.alistapart.com/articles/design-criticism-creative-process/TRANSCRIPT
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and the
Creative Process
Design Criticism
Cassie McDaniel / @cassiemc
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says Elbert Hubbard, American writer
To avoid criticism:
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photo by JMRosenfeld
Good criticism guides good design
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photo by JMRosenfeld
Bad criticism impedes good design
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Objective
The ideal design process
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The realistic design process
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Objective
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ObjectiveFeedback
The solution
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Difficult feedback!
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Subjective criticism!
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Establish clear, measurable goals.
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Lack of clarity!
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(Most people don’t)
Speak clearly
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Micromanagement!
Make that headline2pt sizes bigger.3pt smaller
bigger
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Focus on the problem, not the solution.
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It looks fine.Let’s go with it.
Design apathy!
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Talk about your rationale.
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Too much negativity!
colors layout type
imagery
hairbuttons
mood
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Criticism is negotiable.
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The better we communicate,The less we needto negotiate.
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“Design Criticism and the Creative Process”
www.alistapart.com
@cassiemc
Full article on
www.cassiemcdaniel.com