design – day 7 covers. theme graphics design cover the cover introduces the theme - the concept -...
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Design – Day 7 covers
theme graphics DesignCOVERCOVER
THE COVER introduces the theme- the concept- the tone- the graphics
theme graphics Design
Everything on the COVER is there to help convey the theme’s message.
If something doesn’t align with the message, it shouldn’t be there.
COVERCOVER
theme graphics Design
logos — a recognizable graphic element that often combines letters & art
fonts — type (serif, san serif, decorative, novelty)
type treatment — (arrangement of type on page) capitalization, centered, justified, flush left, flush right, extra leading
photo techniques — edges, blurs, radical cropping, duotones, COB, ghosting
photo collections — grouping photos to tell one story
color use — contrasting, tone on tone (i.e. black on black) gradients, spottextures — natural (i.e. cork, wood, sand), patterns
tints — percentages of colors and black
lines — rule lines & boxes used to combine or separate
shapes — circles, rectangles, squares, triangles, etc.
white space — spacing, margins, grids
COVERCOVERVisuals introduced on a cover may include -
theme graphics Design
2013
COVERCOVER
theme graphics Design
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles7. Quote marks8. Type set on its side
2013
COVERCOVER
theme graphics Design
Isolate & explain the visual identifiers on these covers.
COVERCOVER
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
theme graphics Design
What GRAPHIC TREATMENTS
are introduced on this cover?
theme graphics Design
These graphic elements now go to work as unifying devices.
They extend the theme’s verbal and visual presentation into the book.
COVERCOVER
theme graphics Design
2013
COVERCOVER
theme graphics Design
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles
7. Quote marks8. Type set on its side
ENDSHEETSENDSHEETSNote how the same visual motifs extend to the endsheets.
theme graphics DesignTITLE PAGETITLE PAGE
1. Colors (yellow, maroon, black & white)2. Shapes 3. Fonts4. Angled type5. Thick & thin type6. Quote bubbles7. Quote marks8. Type set on its side
The same visual motifs are on the title page.
theme graphics DesignOPENINGOPENINGThey appear again on the opening spreads.
theme graphics DesignDIVIDERDIVIDERThe dividers are similar to the opening but different.
•The secondary coverage modules are based on the concept “we know something you don’t know.”•All have visual elements that connect to the cover graphics.
THE THEME ISTHE THEME ISDesign
theme graphics DesignSPREAD DESIGNSPREAD DESIGNThe same visual motifs link section design to the theme presentation
theme graphics Design
Cover design is a critical part of the book’s development.
COVERCOVER
