Design for Global Challenges

This map represents the countries represented by INDEX:CIID Summer Camp participants,faculty and visiting speakers

All Aroundthe World

Australia, Botswana, Brazil, Canada, Denmark, Guatemala, India, Ireland, Italy, Jordan,Mexico, Norway, Qatar, Spain (including Canary Islands), South Africa, South Korea,Taiwan, The Netherlands, UK, US

What is INDEX: ?

INDEX: is the catalyst which spurs publicand professional awareness of the humanand commercial potential in ‘Design toImprove Life’. INDEX: pursues this goal byawarding the biggest design award in theworld, presenting international designexhibitions, hosting summits for worldleaders on design and innovation and bypublishing and distributing knowledge aboutDesign to Improve Life.

For more information on INDEX: please visit:www.indexaward.dk

Who are CIID?

Copenhagen Institute of Interaction Design(CIID) is a new initiative happening inDenmark. The aim is to create a high profiledesign institute that will encourage a multi-cultural and multi-disciplinary environment– providing an international setting for newthinking in design and technology. Thestructure of the institute will incorporatean integrated plan of teaching, researchand consulting allowing the different areasto influence each other in their vision andphilosophy. The school and research labwill provide a platform for a strong academicprogram, innovative research projects andnew research models that interface withboth academia and industry.

For more information on CIID please visit:www.ciid.dk

Table ofcontents

The overall objective of INDEX: is to inspiredesigners, business and societies to unfoldthe human and commercial potential in‘Design to Improve Life’ in order to solvethe global challenges of mankind.

As part of the INDEX: 2007 events, CIID wasasked to run a three week summer campfor more than 30 students who had beeninvited from all over the world. The aim ofthe camp was to encourage user-centereddesign (UCD) and innovation methodologiesamong future generations of designers.Working in groups on a theme of GlobalChallenges and Intercultural Dialogue,participants gained understanding of howto identify a problem, how to generate andtest concepts, how to rapidly prototypesolutions and how to best communicatetheir final concepts to a relevant audience.

Through a ‘bottom up’ approach – usingindividuals as a starting point – studentsdeveloped new solutions for issues that willhave an impact on people all around theworld.

This year’s participants were a fantasticallymotivated group of young people – talentedand creative with a passion for using designas a tool for real world solutions. Thisdocumentation records the range ofactivities and projects undertakenthroughout the INDEX:CIID Summer Camp2007. Video and other digital media createdfor each of the projects is available on thesummer camp website:www.ciid.dk/summercamp

It was an amazing experience for everyoneinvolved. We hope you enjoy the results.

Introduction

Global Challenges

& Intercultural Dialogue

Global challenges are daunting because oftheir scale, yet they influence us all withoutexception. Climate change, epidemics,sustainable development, natural disastersand energy resources – these are challengesthat we are all aware of. It is a commonbelief that solutions to these challengesshould be formulated at internationalsummits and implemented at governmentallevel but at the INDEX:CIID Summer Campwe decided to look at both the macro andmicro scale, starting at the role of theindividual.

The aim of the camp was to provide aplatform for freedom of expression. Eachparticipant has experience of their ownculture’s attitude towards global challengesand we encouraged knowledge exchangewith the other participants from othercultures. The objective was to createinspiring and real solutions for problemsthat could be solved by opening anintercultural dialogue – learning from thosethat do not see the world in the same wayin order to gain a higher level ofunderstanding.

According to the UNESCO definition,intercultural dialogue is built on an effortto understand the differences andmultiplicity of the world in which we live.These differences of opinion, viewpoint, andvalues exist not only between cultures butalso within each individual culture. Aneffective dialogue is an enriching andopening interaction which encourages therespectful sharing of ideas and anexploration of the different thought-processes through which the world isperceived and understood. This interactionemphasises opportunities for broader anddeeper knowledge.

As a process, intercultural dialogueencourages an identification of the

boundaries that define individuals, and thenasks them to relate across those boundariesand even to call them into question.

Usually, when talking about interculturaldialogue there is a tendency to think of aone-way movement of aid and knowledgefrom the first to the third world. However,the third world may have a serious lack ofeconomic means, but they hold a rich pondof cultural values. These values and theirdiversity could very well represent a hugepotential of inspiration when innovatingsolutions on a larger scale. Interculturaldialogue is not exclusive to a conversationbetween the first and third worlds - it canalso be a knowledge exchange betweencountries of a similar wealth with differentattitudes and approaches to global issues.

There were 20 countries represented in thesummer camp which invoked interestingconversation and comparisons about manydifferent topics.

Theme

Approach

Nobody can single-handedly change theworld for the better in three weeks but wemade an attempt to harness design thinking,at both the strategic and implementationlevels, creating valuable solutions that aresustainable and would improve quality oflife. These solutions may not necessarilyduplicate across cultures, but could havethe ability to adapt and transform to suitregional needs.

Design is equally about creating radicalsolutions to massive problems as much asit is about improving existing solutions.Design has the power to change people’slives and have a humanitarian impact. Thesolutions conceived in the summer campemerged from using design thinking as acatalyst. This required collaborative and

cross-disciplinary effort in order to makevaluable solutions that are pragmatic,enabling them to act as agents for change.

Participants were asked to consider theeconomics and feasibility of their solutionsand the context of use. Ideas are not valuableif they are not consciously designed to beaccessible both economically and logistically.They were also asked to maximise localresources and skills to create and recyclethe final outcome.

We tried to understand global challengesin relation to individuals, creating solutionsfrom a bottom up perspective. The bigchallenge was to envision how this bottomup approach could be harnessed on a largerscale and to think about how policy andaction at a macro level can be shaped.

Processand Approach

Facts & Trends Key Insights Synthesis of data

AnalysisUser ObservationKey Data Collection

Potential solutions Proof of concept Specification Hand over process

Experience

Prototype

Service

BlueprintStake Holders

Validate Concepts

Concepts

Creating Sub Themes

In the first week of the summer camp weco-created four clusters of thinking thatacted like sub themes to the umbrella topicof global challenges:

- Awareness to Action,- Design for Society- Energy- Globalisation

The purpose researching under these subthemes was to help the participants focustheir efforts and also align their thinking withtheir peers. This also enabled the collectionof shared resources, references and casestudies. Importantly it also gave participantsenough time to get to know each other whichhelped when it came to the project groupformation at the start of week two.

Team Work

Participants divided themselves in to projectteams of 4/5 people to work on proposalsof their choice for the remaining two weeks.

There was a broad range of proposals whichmade the studio a lively and inspirationalenvironment to work in. Teams built brandidentities for themselves and were incrediblymotivated by each other.

Communication

The final projects were informed andinspired by an intercultural dialogue, whichis connected to globalisation and rapidlyemerging forms of communicationtechnologies. One of the design challengeswas to figure out how to orchestrateindividual efforts to become more powerfulbecause of the collective effort of thousandsof individuals. The INDEX:CIID SummerCamp provided broad but inspiring briefsand took participants though the processof generating ideas, concepts andprototypes. But, designers, business peopleand innovators come up with good ideas allthe time, so how can we ensure that thesesolutions are implemented correctly with along-term vision?

Communication is imperative andparticipants were expected to think aboutthe involvement of stakeholders, decisionmakers and policy makers who would beessential to the implementation of theirconcept in the real world. We hope that theproject teams will continue working on theirideas and take them to the next level.

The summer camp participants startedworking before they even arrived inCopenhagen. They were asked to completea number of research tasks to present totheir peers on day one of the camp. It wasimportant for us to gain insight in to theeveryday lives of each individual in order tounderstand who they are and where theycome from. This research provided us witha rich collection of viewpoints and alternativefutures from people at different life-stagesfrom all around the world.

On the afternoon of day one of the camp,each participant was allocated just 4minutes to present themselves and theirresearch findings. This was a fantastic wayto break the ice and launch the workshop.

The unanimous feeling was that theparticipants knew each other better andeven though it was not deep research, thefindings offered a glimpse in to the verydifferent lives of the people they would bespending the next three weeks working with.

Initial Research

initial research brief

There are two fundamental facts of life: we are born and we will die. In between, our livesare made up of a series of stages. Our life-experiences, our beliefs, our dreams and ourculture influence who we are, the communities we live in and the world to which webelong. Our age and our life-stage influence the way we think and our vision for whatcould improve our lives. Metaphorically speaking our worlds are getting smaller whichmeans that global challenges and inter-cultural dialogue are increasing factors in all ofour lives. New opportunities and solutions can arise through knowledge sharing and opencommunication.

Task 1: Critical Everyday

For this task participants were asked to become more aware of what makes up theireveryday lives by keeping a visual diary: photographing and sketching objects, situations,people, behaviours, services or environments which they encountered. They were askedto observe everyday activities and surroundings with a critical perspective. For example,there may be many things that usually go unnoticed but to people from other culturesmay appear out of the ordinary: catching a bus, shopping for groceries, checking bankaccounts, meeting up with friends. This task could be completed over a period of timeor alternatively done intensely in one particular day.

task 2: text-bytes of the future

We asked the participants to approach eight people - each (if possible) from a differentgeneration i.e. teens, 20, 30, 40, 50, 60, 70, and 80 years old - and ask them one question:"What is your vision for your future?" These may be people that were already known,family, friends, neighbours - or strangers that they met in the street. The participantswere asked to record the answers, photograph the person and translate the quotes.

task 3: your own vision of your future

Lastly, the participants were asked to take a photograph of themselves with one A4 sheetof paper where they had written their vision for their future.

After the first week of initial research andbrainstorming, the summer campparticipants had a much clearer idea ofwhich topic they would like to focus on. Theydivided themselves in to seven multi-culturaland multi-disciplinary project teams wherethey worked together to develop concepts.The teams worked on topics ranging from;harnessing the kinetic energy produced bythe human body’s movements andtransforming this in to electric energy, to;addressing the conditions of the lives of the

elderly in order to connect them with theirloved ones.

On the final day of the workshop teamspresented their final projects to a variedaudience. As you will see on the followingpages, the results were very impressive.You can watch video and download otherdigital media for each project on thesummer camp website

http://www.ciid.dk/summercamp/projects.html

Projects

Projects

David Salazar Masip (Spain), Julie Phanstiel (US), Marie Hugsted (Denmark),Martijn The (The Netherlands), Sarasiff Kjærgård (Denmark)

Old Dear

http://www.ciid.dk/summercamp/p1.html

context

By addressing the conditions of the lives ofthe elderly, Old Dear connects the elderlywith their loved ones. The aim of this projectis to develop adapters between connectivetools (internet telephony, SMS, chat etc.)and the ones the elderly use (TV, phone,snail mail). Simplified devices for the elderlyand increased convenience for connectivetechnology will facilitate more frequent andbetter quality interactions. The aim is toincrease the presence of family and friendsin the lives of the elderly. There will beparallel services offered, some targetedtoward us as primary users and sometoward the elderly.

Main tenets of our design remainedconsistent throughout our process: that theproduct work with existing technology, thecontent should be presented in a foolproofway to the elderly, and that these productsshould increase convenience, and thereforeuse, among standard technology users.

project ideas

Hello Grandma ;-) is a service that convertstexts or emails to an easily readable oversizepostcard and delivers them to the door ofthe recipient. The second product, My Story,is a life documentation service. An assistantfrom “Old Dear” comes to Grandma’s homeand helps her to scan her pictures andrecord stories about them. They are thenimmediately packaged onto a DVD withmusic and a zoom function. Poor sightedGrandma and her friends and family canthen see the pictures in clearer detail andthe images are preserved digitally, creatinga durable legacy.

process

These products were researched anddeveloped through 5 visits to BetaniaNursing home in Frederiksberg, where weprototyped and tested our concepts withthe residents and employees. We workedmainly with Henny, who lives in the nursinghome and has particular trouble with sight.Our original motivation, to fosterintergenerational relationships, remainedintact. However, through conversationalinterviews we discovered exactly what kindof relationships matter to the elderly. Theelderly want to have better connections withthe people they already know and love andare not as interested in meeting new friends.They said that they wanted pen pals, or newfriends locally and from around the world,however these needs are secondary to theprimary desire to connect with their families.

next steps

Implementing these services would not bedifficult and because they could be expandedto a larger market, it would also be profitable.Major stakeholders in “Hello Grandma ;-)”could be cell phone companies or the postalservice, who would profit from offering thisadditional service to the suite of servicesthey already offer. Implementation wouldinvolve refining the look and branding of theservice, writing the code for this applicationand licensing the idea and application to oneof the above services. The postcard couldalso be offered to fully-sighted people whoprefer the romance of print mail.

My Story could be offered alone or inconjunction with companies that alreadyoffer archival services but might want toexpand their services to a new customer.The swelling population of senior citizens,and the diminishing need for storing paperfiles, indicates a demand and a likely supplier.We would also need to do market studies todetermine if people are willing to pay enoughper visit to make My Story feasible. If not,this service could be offered part of a culturalinitiative or health initiative within in the EU.

In conclusion, these services are poised tochange the way that old peoplecommunicate with us, and we with them.Old Dear will allow us to involve our elderlyfriends and family members in a broaderspectrum of our everyday lives without ourinconvenience or their discomfort.

“Hello Grandma ;-)” will enablemaintenance of family bonds acrossdistances, decreasing loneliness andisolation of elders as well as increasing ourfeelings of being mentored and loved. MyStory will also help to preserve knowledgeand stories that might otherwise be lostand which can be of use to families,researchers and ethnographers.Implementation of these services is feasiblesimply, and there is much to be gained fromtheir realisation.

learnings

Throughout the process, we proposed severalsolutions. "The Window" a flat-screenintegrated in to a wall or stand alone frameallows the elderly people to access standardcommunication technology in a user-friendlymanner. Possible functions included asimplified video-phone, and a media receiverwith a zooming function that allows theelderly to see that media. Another attemptwas a life documentation service thatincluded a physical book. Throughnumerous rounds of testing on our favoriteold lady, Henny, we learned what productswere cognitively overwhelming and whichhit a sweet spot technologically betweenmagic and incomprehension/fear. We thenrefined and combined our ideas into “HelloGrandma ;-)” and My Story, which bothreceived the Henny stamp of approval.

Dima Masoud (Canada/Jordan), Emerson Velazquez (US/Guatamala),Mikkel Proschowsky (Denmark), Noor Ali (Jordan), Robyn Penhall (South Africa)

Giflerne

http://www.ciid.dk/summercamp/p2.html

context

3rd Party is an application that can be usedin existing online communities like Facebookand Myspace. The application is aimed athelping foreigners integrate into their newsurroundings. It allows the user to establishcommunication with a friend of an existingfriend. We found that during relocation andtravel, people often found themselvesdisoriented and in need of guidance unlessthere was an existing connection beforehand.

project idea

As people generally do not want to connectto strangers, this third party networkingcreates more personal and safe connectionsthrough your existing friends. A person musthave registered with an online communityin order to use the third party application.When they are part of the online community,the user has the option to add the thirdparty application. They need to specify wherethey live and the languages they speak.When the user logs on to their account aworld map is provided. Here the user selectsthe place they are relocating to by simplyclicking on the location on the map. Theapplication then zooms in to the countryselected and the user is provided with allthe contact possibilities through theirexisting friends. After this step the usermay specify the exact city they are travelingto and the application automatically filtersall the third party possibilities, displayingonly those in the specified city. When theuser has selected a third party they arecomfortable with a message is sent to themasking if they accept your request for help.

process

The Giflerne group was formed around acommon interest of connecting people fromdifferent cultures. We began by brain-storminga series of concepts aimed at children of 6-11 years as a way to educate them about othercultures, facilitating interaction betweenparent, child and object. One of these conceptswas the Hybrid Human, a Rubix-cube-typetoy that would create a hybrid figure by movingthe faces. However, we decided not to focussolely on children because we did not wantto limit our design parameters. The secondidea involved sending out an object to astranger in another part of the world, withthe intention of the receiver personallyreturning the object (e.g. diary or meal) to thesender. At this point we realised that the topicwas too broad. We began focusing ondeveloping concepts that would feed people’scultural curiosity while eliminating negativeperceptions between different cultures anddeveloping a sense of belonging. The value tothe user would be expanding their socialnetworks and travel possibilities. To test outour assumptions we interviewed people abouttheir travels, interactions with other culturesand some of the difficulties they faced whenin a foreign country.

We concluded that people were not interestedin interacting with random strangers, andthat financial constraints of travel,communication and mobility were the biggesthindrance for many people.

From our research, we decided the dominanttarget group was immigrants and foreigners. After more focused interviews about personalexperiences and difficulties in a foreigncountry, it was clear our results were divided.The positive feedback was from people whohad existing friend and family connections inthe country, which helped them to adapt tothe culture more easily. Alternatively, thosewithout personal connections felt isolatedand disoriented due to language barriers andlack of social interaction. Establishingconnections prior to travel, whether for tourist

or immigration purposes, was theoverwhelming issue we felt could beaddressed with 3rd Party.

We established a 3rd Party email address andsent out mock invitations for our friends tohelp out another friend of ours who they didnot know, to test whether people would beopen to the concept. All the responses werehappy to help, which confirmed our intentionsthat the third party connections were moreappealing to people than connecting withstrangers, as opposed to the interviewresponses where not one person wanted tomeet a stranger online.

next steps

Our group became very excited about ourfinal concept, as it was something that wewould all personally use if it was availableonline. Because 3rd Party is connected to anexisting social network, it would be feasibleto implement in online communities suchas Facebook or Myspace. Therefore, we areplanning to find someone to implement the3rd Party concept.

We feel we have really benefited from thisexperience and would like to arrange areunion in the future, possibly in a differentcontext. Perhaps by then some of the otherINDEX:CIID Summer Camp final projectswould have further materialised and existas more than just concepts.

learnings

Working with people from different disciplinesand cultural perspectives was challenging andoften conflicting, but the overall results usuallyended up being more comprehensive and clear.Our different perspectives allowed us to bounceideas off each other and generate conceptsthat we would not have thought of on ourown. From our research, we realised that theprocess is just as, if not more, important thanthe end result. Throughout the designdevelopment process, our greatest challengewas that our assumptions were often provedwrong by our user research. We found it difficultto keep in mind the user's needs and not ourown design thinking. It was difficult to deal withglobal challenges when we could only assesslocal information. We could not design for acontext that was removed from our currentlocation, as our research showed that weneeded to interact with the users in order toget a accurate understanding of the problemsthey faced. Finally, we learnt that wine,chocolate and cinnabuns (giflerne) do in factenhance the creative process!

Anders Thogersen (Denmark), Freddie Eksteen (South Africa),Justin Johnsen (US), Nayla Almulla (Qatar)

Team Squat

http://www.ciid.dk/summercamp/p3.html

context

This project is for the fast growing globalpopulation living in squatter cities all overthe world where they lack basic humanrights. It is for the 1.1 billion people whodon’t have access to water & the 2.6 billionwho do not have access to adequatesanitation. It is for the upcoming 2 billionindividuals who will find themselves in asimilar position. In a new world that isunfolding rapidly and strongly, someone needsto take action and through this project we dareto hope that the two ends of the world willcollaborate to explore the possibility of abetter life for all.

project idea

The project aims to help people throughcreating a new method in the way user-centered design is approached. Through it,we hope that design shifts from being aboutthe designer to being about the people. Thisproject does not seek to find the design, butrather to find the appropriate approach.Often, people have tried to bring design to thosein need but yet something always seems tobe missing. It is either not right, not possibleto implement or short lived. The followingproject is a step towards achieving a newwave in design, a lasting one we look forwardto with great optimism.

It is a bottom up system where people whomatter are in charge. By providing an onlineopen-source platform the system aims tocreate a constant flow of knowledge betweenthe people, the designer and anyone whohas an interest to better the world.

So how does this work? The intention is forsquatters to share their situation, problems,and solutions to the rest of the world. Thisinformation will be documented in adatabase along with existing solutions forproblems, the process behind them, andwhy they do work or do not work in specificareas. International and local designersthen use this platform to ground theirsolutions in reality and the practicality oflife instead of false assumptions and thenaiveté of the uninformed.

An important part of this system is thefeedback loop that will emerge as a resultof people implementing the designs,modifying them, and critiquing them. Bydesign, we include products, services,systems, and ideas. This will reduce well-meaning but ineffective projects from beingimplemented in environments that cannotsupport the design. Moreover, it willencourage the effective approaches and addnew spirit to already innovative people.

process

The road leading to this point was quite longand bumpy. The reason is that as youngdesigners, we tend to want to come up withthe design that would save the world, whichis completely inappropriate in this situation.We were four students working inCopenhagen trying to solve third worldissues, something we have neverexperienced. It was hard trying to overcomeour own ego and shortsightedness. Whenwe realised our error, it was all aboutplanning and developing.

As we started to explore the issues ofsquatter cities, problems started to unfold.

The first step was to look at existing solutions.It was amazing to see the amount of user-centered design out there. However, eachone had something missing: designs wereout of context, arrogant and eventually lednowhere, and the research was all aboutstatistics and shallow information, ratherthan details about everyday life that wouldhelp in coming up with an appropriatedesign. Also, every situation is different;therefore, what works for one place doesnot necessarily work for the other. Fromthis line of thought, the idea of the wholesystem approach emerged.

We started out by looking at how the flowof the information would happen, and howthe system would hold itself afloat. We cameup with scenarios as to how this might workand then prototyped. The database is a bigpart of the project so we mapped it out:content, functions and services. We put allthe pieces together, and the projectsolidified. The next step was to look at howthe whole system would be maintained: thebusiness plan.

next steps

We need a dedicated group of people to getthe whole project up & running: director,designer, researcher, web designer/ main-tainer, on location/off location humanresources and a marketing director. Wewould then need to choose a neighborhoodwithin a specific squatter city to makeconnections with the people andorganisations there in order to do a feasibilitystudy. By doing this we would find out howpeople react to it and what needs to beadjusted or deleted. This would lead to a fully-fledged business plan with the exact cost ofthe whole system. Then we would need tofind a sponsor. With funding in place wewould set up the web-page and startcollecting the initial research about pre-existing designs. This informationalstructure would grow over time creating anextensive online reference for solutions toglobal challenges.

learnings

It is easy to drift away from the main goalof helping people and into the realm ofegocentricity. It is hard to design for asituation that one has never been throughor even witnessed. It is impossible to comeup with one solution fit for all. It is unrealisticto try and force foreign objects and ideasonto people who do not know you or sharethe same mindset. Helping people can onlybe done when they decide that they want tohelp themselves and take action. What wecan do as designers is find the means towork with them instead of for them.

As an added value, we learned how to worktogether in a group of multi-cultural peoplewith different educational backgrounds. Itwas amazing to go through the process ofdesign with everyone approaching theproblem in different ways. We gained a lotof exposure to different viewpoints andworking techniques.

Not only did the work matter, but we alsogot to meet some incredible people, learnabout their culture and teach them aboutours. It was a great mix of hard work andsolid fun.

Alejandro Rey-Stolle (Spain), Jeongeun Kim (South Korea),Jihyun Park (South Korea), Yeonoo Shin (South Korea)

4:Sight

http://www.ciid.dk/summercamp/p5.html

context

Keeping memories for blind people in anemotional way

From very early on in the summer camp wedecided that we would like to designsomething for blind people. This is a hugeglobal issue as there are over 40 million blindpeople worldwide. Looking at abilities, feelings,surroundings and needs, and by comparingblind and non-blind people our idea was todesign a product & service for blind people,with blind people, about blind people.

For inspiration we went to "Dialogue in theDark", an exhibition at Copenhagen’sExperimentarium where in total darknesswe experienced and attempted tounderstand our surroundings using ourother senses. The exhibition was done inco-operation with the Danish Associationof the Blind, the Institute for the Blind &Partially Sighted in Denmark and the DanishSociety for Cerebral Palsy.

At the exhibition we found ourselves in aroom from which all light had beenexcluded. We were in intense darkness, withonly a cane, our other senses and a blindhelper to guide us. Our roles were swappedfor a while, as the guide showed us aroundvarious environments we would findourselves in on a daily basis. The trip endedin a café, where we could buy beveragesand talk to our guide – still enveloped incomplete darkness. Without our sense ofsight, we were obliged to make use of ourother senses. For a brief time we learnt tonavigate in the world of the blind and howthey ‘see’.

project idea

‘People just want a simple device that’seasy to use and friendly.’Steve Tyler, RNIB technology specialist

We decided to design concepts for blindpeople in the context of memory and howwe remember things. Memory can befactual or emotional and ideally we wanteda device that could remember in both ways.We came up with a range of concepts, froman album for the blind, to a way ofexperiencing darkness on the web. We werealso aware that whatever we design shouldalso be relevant to sighted people as theseconcepts should be able to enhance the lifeeveryone. The philosophy behind this wasto encourage interaction between those thatcan see with their eyes and those who seethe world in a very different way.

Our final concept was a small sound andscent recording device that can be stuck onto objects around the home and office.Flexing the small disc activates therecording facility and by pressing the buttonin the centre you can replay the message.These devices are subtle enough to beplaced in any environment and simpleenough in terms of interaction to be usedby both blind and fully sighted people of anyage. The device would be formed fromsilicone so it is durable enough to be placedalmost anywhere. New advances in textiledesign mean it is possible to collect a scentand store it for a limited amount of time.We imagine a material like this could beframed by the silicone disc, allowing you torecall smell as well as audio memory.

process

After visiting the Dialogue in the Darkexhibition we spent a lot of time brainstormingabout what it means to be blind. We wereaware that there was a huge differencebetween people who were born blind andthose who lost their sight later in life.

To get some genuine insight in to what itmeans to be blind we interviewed Sun-kyung, a 32 year-old pianist from SouthKorea, who had been blind since birth andMarian form Denmark, who lost her sightwhen she was a child.

Talking to blind people and putting theirinsights in to the context of urban design,memory, society and interaction, genuinelyhelped us realise the needs of blind peoplearound the world. Our early brainstormingled us to think about painting with scent, apresent for the senses and games for blindpeople. We also researched relevanttechnologies such as barcoding which isused to store information. In the end wedecided to combine a number of these areasto explore before deciding our final concept.

learnings

For us the most difficult aspect of thisproject was communication. Three of us arefrom Korea and the other from the CanaryIslands. We learned to be patient and listento one another’s ideas. We all had differentskills ranging from industrial design tovisual communication design and wediscovered that we could learn from eachother and our corresponding culturalbackgrounds. As a team, we had a greatexperience at the summer camp.

Floor Borgonjen (The Netherlands), Malene Bolvig Nielsen (Denmark),Nicola Plaisant (Italy), Phoebe Liu (Taiwan)

http://www.ciid.dk/summercamp/p4.html

Ding Dong

context

Within the scope of global challenges ourperception is that the world is becomingsmaller. International information andcommunication across borders is withinour reach at the click on the mouse. UAE,Australia & Canada are just a flight away.However, we seem to have forgotten asimple thing: talking to our neighbours.Why are we opening up to the outer worldbut closing ourselves to our immediate &daily environment?

Today, we live door to door with people fromdifferent cultures, ages and socialbackgrounds. We can choose to see this asa unique opportunity to inspire and learnfrom each other, create a tolerance, curiosityand understanding for each other that ismore and more needed in the global village.

project idea

Our vision is to provide neighbours in abuilding block with a tool that can connectthem by stating a common goal. This goalprovides a sustainable solution to a globalchallenge: energy consumption. Bymonitoring sustainable energy consumption,neighbours can save money and commonexpenses by cooperating to achieve thisgoal. Initiating conversations and mutualunderstanding will be easier if theneighbours have something to share andtalk about.The proposal is a product/service system,offered by the local energy company to theneighbours living together in a buildingblock. Instead of the energy companiesstating what is a low, middle or high usageof energy, together with the governmentthey would state a sustainable usage ofenergy. This would be a new standard thatnormal people can understand. The newstandard is stated as ”Green”.

The system would be installed in anapartment building, where indicators bothoutside the house, inside the common areaand in the individual apartments, give anindication of the energy usage not byshowing kW, but by a colour system anduse of metaphors that people can relate to.This system will indicate to the people livingin the apartment and also to the wholeneighborhood, if their building issustainable.

The idea is that the energy companies wouldlaunch a Green Plus challenge. Eachapartment building can apply for the GreenPlus challenge, by setting a common goalto achieve the Green Plus standard. If thebuilding achieves the Green Plus standard(awarded every quarter), they then receivea reward from the energy company such asfree trash disposal that the apartmentowners would normally pay for.

Every household would pay their energy billin advance instead of afterwards. The

amount of money is always a conto amount:an average calculation of last year’s usage.The energy company would invest theadvanced money in the best way possibleto gain interest and increase the amount ofmoney. This finances the Green Plus awardsand is lucrative for the energy companies.If a household and a building uses lessenergy, they will receive money back at theend of the year, meaning the energycompany will receive interest on their clientsmoney until the end of the year.

process

The proposal for the product/service systemwas the result of a research on people livingin Copenhagen. We observed andinterviewed 7 people (4 women and 3 men)in the neighborhood of Østerbro andNørrebro.

We were particularly interested in knowingpeople’s attitude toward their neighboursand neighbourhoods. We wanted to discoverwhat type of interaction people have withtheir neighbours and how they feel aboutit. According to the interviews andobservations, we concluded that difficultiesin initiating conversations and personalperception about having nothing in commonwith neighbours are the two main reasonsthat hinder the relationship and keep it fromdeveloping beyond greetings. However,occasions like social events and helpingeach other are what really bring peopletogether.

Brainstorming in staircases of buildingswas done to examine how the architecturalelements in the building could be integratedin our service. By being on-site we couldobserve how people act and interact in thebuildings.

We also tested another of our conceptswhich was conceived to provide a semi-formalised way to ask for help fromneighbours. We posted messages in thebuilding and recorded how people reactedto them. We found that it is still not easy forpeople to initiate connections or to offerhelp if it’s not an emergency. Even if thecommunication is built through helping,people still need a common goal or sharedinterests for further engagement. As aresult, we decided that connectivity can beenhanced through shared responsibility.

next steps

Regarding global challenges, we consideredaspects of natural, social and individualimbalance. Within our concept, all theseelements were taken into account. Savingenergy is the focus point, and providingneighbours with a shared goal functions asa way to connect people. By asking peopleto cooperate in the neighborhood, thebarrier to talk with various people is lowered,encouraging more tolerance.

learnings

Be with the people you design for andexperience what they experience! That wasthe most important thing we learned fromthis process.

We come from different backgrounds andcultures, and we all have our ownassumptions about the relationship betweenneighbours. Talking to people opened oureyes and helped us understand the situationwithin the specific context. People areemotional and unexpected so by observingthem in their own environment, we learneda lot on how they cope with daily situationsin different ways.

By performing the tasks ourselves, weunderstood what it is like in their situation.This approach not only helped us createsolutions that better fits the needs of people,but also helps to reach a consensus amongteam members very easily.

It is also very important to design thingsthat can be integrated in peoples daily liveseasily, rather than designing something thatrequires them to do something verydifferent. Even if we want to make radicalchange, the design solution has to beincremental so that people can adapt to it.Apart from the design aspect, we learneda lot from working with people from differentbackgrounds and cultures. We have a lot ofassumptions based on our culture andexperience when we talk about ideas andcreate design solutions. Misunderstandingand arguments can arise from that. It isbetter to assume good intentions and taketime to understand each other.

The best reward of the INDEX:CIID SummerCamp was not only about understandingglobal challenges from differentperspectives, but also about gettinginspiration and learning how to resolveissues through a diverse and multi-disciplinary environment. We believe thatwill be the future role for the designer.

Camilla Masala (Italy), Isabel Inés Casasnovas (Spain), Maria Foverskov (Denmark),Mie Kongstad Søgaard (Denmark), Trine Roed (Denmark)

PowerBank

http://www.ciid.dk/summercamp/p6.html

context

The municipality of Copenhagen has set upa vision for 2015 to make the city the Eco-Metropole of the world. With that vision inmind a number of goals have been set up,including a demand for sustainablebehaviour from the citizens. Our aim is toteach young Danish boys (10-13 yrs.) apositive attitude about sustainable energyconsumption. Teenagers pollute 20% morethan others and boys are less aware thangirls, so we wanted to address this targetgroup before they grow up.

project idea

Effectricity is a game that teaches 10-13year olds about the effects of their ownenergy consumption. The goal for the projectis not only about creating awareness on thissubject but also to teach environmentallyfriendly behaviour.

The game is played both in the virtual andthe real world. Touch points for the gameare a physical bracelet with pulse meter,RFID tags, Bluetooth, a cell phone and awebpage.

The goal of this project is to stop Dr. X fromdestroying the world with his polluting armywhich consists of oil and coal power plantsand energy consuming products. To fightDr. X the players have to generate energyin the real world by being physically active.The player creates a profile on the web,where he can customise a figure andprogress in to the game.

The generated energy is being measuredby a pulse meter in the bracelet andconverted into points in the virtual game.These points can be used to createsustainable energy sources, like windmills.The most efficient way to win the game isto work together in groups, both virtuallyand in real life.

Aside from creating awareness and teachingenvironmentally friendly behaviour, theconcept also fights obesity and encouragesface-to-face social interaction. Finally theplayer should also influence the parent’sbehaviour.

process

Our process looked like this:

Before the PowerPlay girls came together,in the first week of the summer camp wehad inspirational talks about how to createmassive change and were advised on howto do research on people. We brainstormed,talked and formed research groups. ThePowerPlay girls were in two different groups:Awareness to Action and Globalisation.Through a shard interest we formed ourproject team. During the second week ofthe camp we concentrated on conceptgeneration and scenario building. Ourresearch continued by interviewing peopleon the streets of Copenhagen andbrainstorming in the studio.

The PowerPlay girls were interested in manyissues, most adherent were 'loser' centereddesign, the city of Copenhagen, bikes, youngpeople and a concept of an energy bankwith eco-behaviour as currency.

The rest of the week involved intensiveexperience prototyping and continuation ofconcept generation. Our focus narroweddown to 10-13 year old boys. We invited threeboys to Experimentarium (a Danisheducational amusement place) to observethem play. In the final phase the energybank transformed to an energy game butusing sustainable energy behaviour ascurrency.

next steps

The project is based on two different levels.In the first one, kids win points by generatingenergy. In the second one they can gainpoints by adopting sustainable behaviourtowards energy consumption. This is aconcrete way to teach kids about living asustainable life style. The first level hasalready been prototyped so designing thesecond level would be the next step of theproject. It is important to understand theworking system of the second level both inthe real and in virtual worlds. It is alsonecessary to define the technology toconvert this sustainable behavior in to pointsfor the game.

PowerPlay should be piloted in theCopenhagen municipality before introducingit gradually to a wider context. The goal isto create a platform that starting locallycould become a global game involving kidsfrom different countries.

learninggs

The summer camp offered a lot ofchallenges, but also a lot of fun! Meetingpeople from other cultures with a differentway of life has been very inspiring and usefulto open our mindset, encouraging us tothink of alternative ways to do things.Furthermore the summer camp has taughtus that life is big and beautiful.

Clara Christensen (Denmark), Francesco Fraioli (Italy),Leungo Tumedi (Botswana), Tobias Toft (Denmark)

AAAA

http://www.ciid.dk/summercamp/p7.html

context

The developed world consumes themajority of the world’s energy resources.This results in effects such as globalwarming, air pollution, damage toecosystems and the endangerment of lifein general. Our philosophy aims towardsalternative means of generating power inan eco-friendly way through physicalmovement of the human body.

project idea

Imagine if you could use your bodymovement to generate energy and poweryour personal devices such as your iPod,remote control and mobile phone. Our ideafocuses on harnessing the kinetic energyproduced by the human body’s movementsand transforming this in to electric energywhich could then be used to power electricdevices. It is alredy possible to replacetraditional poisonous batteries with a powersource based on human movement. Lowpower devices such as remote controls,flashlights, and mp3-players could easilybe powered by the simple principle behindthe traditional bicycle dynamo, the shaker-flashlight or the crank-charger. On a microscale a few replacements wouldn’t mean alot, but if the majority of the developedworld’s users replaced their batteries withhuman powered devices it would definitelyhave a positive impact on the environment.The idea doesn’t stop here though. Imagineif you could harness the power that is beinglost in every door that is being opened andclosed, or if you could collect energy fromthe continuous flow of people through abusy metro-station. Door-based generatorsin an apartment block could power thelighting in a hallway, saving money andraising awareness about sustainability andsustainable products.

process

The project started out at a very theoreticallevel concentrating on alternative ways ofharvesting energy from the human body. Wethen looked at current research that wasbeing done around this area such aspiezoelectrics, thermocouplers, and othernew inventions. Half way through theresearch phase we decided to build onalready existing technologies, which focusedon more abundant energy: kinetic energy,using the well-known induction-principlesto generate power, like in both small & large-scale generators ranging from the smallestdynamos to steam powered turbines.

We prototyped a lamp which was poweredby a foot pedal and decided to communicateour other concepts through video. This gaveus the ability to explain our concepts to awide audience in a very clear and conciseway. We wanted to have a powerful impact,making people really think about thepotential of generating energy like this. Itwas important to communicate the fact thatsmall interventions done by millions ofindividuals can have a massive impact onthe environment.

next steps

The next step would be to find interestedorganisations that would be willing to joinus in the project. The project is not onlyabout manufacturing a range of humanpowered products, but also about raisingawareness through untraditionalcampaigns. Besides sending the messageabout taking action to the users, it wouldalso make designers and decision-makersaware about the potential in manufacturingsustainable products.

learnings

As international students we found that theonly difference we have is where we are fromand that as individuals we all possess similarlikes, dislikes and interests. Working in aninterdisciplinary team has been beneficialto us all, as it has opened our eyes to howdesigners with different cultural andeducational backgrounds perceive the world.Last but not least we have extended oursocial and professional networks which willdefinitely be of great value to us later on.

Participants

Alejandro Rey-Stolle Naveira

25

Spain (Canary Islands)

I study industrial Design at the

University Jaume I (Valencia) where

I’m currently finishing my final

project. This is a bench of

accessible urban furniture. I also

study music (percussion) but for

me it’s a hobby. I am a very open

person and I like to meet people

who have different ways of looking

at life. I like to travel and to know

other cultures. My passions are

design, music and body-boarding.

Regarding design, I like to use

pencils & paper to express the

ideas I’m thinking about.

I wanted to have the opportunity

to get to know students from other

countries who are feeling

restlessness regarding design

today. I believe that ideas, work

methods and knowledge from

other countries, will extend my

vision. I hope I managed to

contribute and to be of aid to my

companions at the summer camp.

I also hope that I was an

ambassador for Spanish design. I

consider that environmental

impact is something that concerns

us all and this is the reason why I

hope that we provide appropriate

solutions for it.

Anders Thøgersen

20

Denmark

I finished high school in 2005 and

studied at Krabbesholm in the fall

of 2005. I then enrolled at DTU (The

Technical University of Denmark)

in January 2006 before being

accepted at The Danish School of

Design, where I’m currently

developing my skills as a industrial

designer.

I enjoy generating ideas and

intelligent solutions in collaboration

with talented young individuals and

exploring designs potential as a

tool that can work across different

disciplines. I am all in favor of

improving peoples lives and change

this world for the better.

The INDEX:CIID Summer Camp

has been a great experience.

Having the pleasure of working in

a group with such diverse

nationalities is indescribable. It

has been very giving and

enjoyable!

Camilla Masala

26

Italy

I was born in Genoa but I live in

Milan. I studied Industrial Design

at the Polytechnic of Milan,

specialising in Service Design. I

have experience in projects about

sustainable development and social

services. I’m sensitive to

environmental topics and my wish

is to design for people and the

environment. I love gardening and

I’m an active member of an

animalist organisation.

I was very interested in the

summer camp topic because it is

the field I would like to work in.

Above all I wanted to meet people

from countries where the attention

to global challenges is higher than

in mine. In this way the camp

represented a chance to exchange

experiences and knowledge. It was

an important opportunity to make

people aware of global challenges.

I learnt a lot.

Emerson Velazquez

26

US/Guatemala

Born in Guatemala City, I

immigrated to the U.S. with my

mother at the age of 3, settling in

Long Beach, California. My

attraction to design and visual

storytelling eventually led me to

enroll at the graphic design

department at Art Center College

of Design (Pasadena), where I am

currently working on my

undergraduate degree. I am the

first in my family to attend college.

My inspiration for designing comes

from my life experiences. I believe

that design can be most effective

when one is able to relate on a

personal level.

The idea of being able to exchange

thoughts with people from other

parts of the world is very

intriguing. The summer camp was

a great opportunity to compare the

similarities, and differences in

point of views with people who

share an interest in design. My

hope is that we all gained from

this experience, and that it will

encourage creative and personal

growth.

Floor Borgonjen

24

The Netherlands

I am currently studying Design for

Interaction (Msc.) at Delft University

of Technology. Curiosity is the

driving force behind my work and

lifestyle. I love to explore the world

around me, both in an objective

way as a researcher and in an

active, subjective way when

participating in ‘life’.

Diving into different societies and

cultures is one of the affects of my

curiosity. I love to travel and meet

other people, learn from their

visions and dreams. At the

summer camp I was amazed by

everyone’s enthusiasm from the

very first moment we met and the

intensity in which we were

connecting with each other during

the three-week summer camp.

One of the most surprising things

I found out this during this project

is that working with people from

different cultures is not so difficult

compared to the fact that everyone

has a different background in

education. I had the opportunity

to use the skills I learned over the

past few years. Together we

created a mutual understanding

on the project.

Francesco Fraioli

23

Italy

I am currently studying for my

second degree in Visual and

Multimedia Design at IUAV-

University, Venice. I'm very

interested in visual communication

and new media and I'm focusing

my research on image and sound.

I collaborated on performances

aiming towards the interaction

between electronic music and

theatre. While working on those

projects I realised the potential of

software applications and have

implemented that knowledge in my

work on the Interaction design

courses at university.

Interaction design fascinates me:

I like the idea of helping people

minimise their problems by

designing solutions that allow a

much easier approach with

complicated technologies. I'm

looking forward to meeting other

people involved in this field and to

a reciprocal sharing of our

expertise.

Clara K. Christensen

25

Denmark

I am studying Industrial Design at

Denmark’s Designschool in

Copenhagen. I am very interested

in whatever weird theory I can get

my hands on and try to turn it into

something strategically useful for

problem solving. I love sci-fi,

especially if the authors actually

take inspiration from the present

and take it that one step further.

And don’t get me started on the

newest, coolest, gadgets that can

actually do some good!

My aim for this summer camp was

to develop my international skills.

Talking to someone from the other

side of the globe can be like

stepping into a new world and the

experience will always trigger

something new in a person. This

’new’ is what I wanted to try and

grasp – to see if I can shape it into

something worthy of passing on

to others.

David Salazar Masip

30

Spain (Madrid)

I started studying Interior Design

three years ago, though I’ve always

been interested on it. Before that,

I was an actor but that’s a very

difficult way of living in my country,

so I opened a new door that’s giving

me great moments of joy (and

some headaches too!). Designing

is a perfect mixture of technique

and art matters and I’m very

interested on developing myself in

both ways. There’s still a lot of work

to do.

I was excited about attending the

summer camp, traveling abroad

again, getting to know

Copenhagen, meeting new people

from different places, getting to

work on a bike... There were many,

many things that will made this

experience a great one. Focusing

on the workshop itself, I think the

most important thing was the

subject we focused on: improving

life and taking care of this planet.

Today’s designers, should be

taught in this way because it’s not

going to be a choice in the near

future.

Dima Masoud

19

Canada/Jordan

I am originally from Jordan but I

grew up in Ontario, Canada. About

five years ago, my family and I

moved to Qatar where I graduated

from high school. I am currently in

my junior year at Virginia

Commonwealth University where I

am double majoring in Interior and

Fashion Design. I decided to pursue

my studies in the design field

because I enjoy working with people

and I feel that this field will allow

me to connect and communicate

with others. I enjoy traveling and a

selection of different sports

including swimming, hiking and

basketball.

Before attending the summer

camp I was looking forward to

meeting new people and learning

from them and their experiences

as designers. I got the chance to

share my cultural background and

how this influences the way people

from my region approach world

scale problems. I believe that this

program helped me grow as a

designer and it was a place where

I learned to create change as an

individual. I also learned what I

can do as an individual to help

resolve some of the great global

challenges that people face on a

daily basis.

Frederick Eksteen

22

South Africa

I originally come from Cape Town,

South Africa but I’m currently

studying in Malmö, Sweden. During

my studies I have completed a

three-year course for my National

Diploma in Industrial Design and I

have just completed my first year

in the Interaction Design Masters

program in Malmö.

My focus for the summer camp

was to collaborate with people

from across the globe, interested

in innovative solutions for

problems we as society face on a

daily basis. For me there is a

solution to any problem through

design and it is just a matter of

research and development

through innovative thinking. My

aim was to network and

collaborate with other designers

on an international level to

produce a more sustainable way

of thinking to ensure a better,

more efficient future for

generations to come, by focusing

on user-centred design. Most

importantly I learnt how to

approach problems from other

directions.

Isabel Inés Casasnovas

34

Spain (Madrid)

‘Jack of all trades’, master of none:

entrepreneur, graphic designer,

web interaction designer, project

manager, lab organiser... I’m good

at people.

I have a Masters in Advertising and

PR. Since graduating, I have run

my own Graphic Design studio,

worked for a IT multinational as

GUI consultant and headed-up the

(tiny) UX department. In 2005 I

joined a web-native company to

create a whole Java app. through

user-centered-design.

Now, I freelance, and run away

from working schedules, looking

for what I really want to do. I love

Interaction Design but I need to

widen my limits: new media, new

people, new interaction scenarios...

new challenges. Sometimes I feel

I move backwards like a crab. Is

the next step learning to walk? :-)

I learn ‘by doing’ more than

reading, by listening more than

studying, by living more than

making plans. That’s what I gained

from the summer camp: learning,

doing, listening, living.

Jeongeun Kim

26

South Korea

I have a bachelor's degree,

majoring in computer science and

visual communication design and

now I'm majoring in a visual

communication design at the

Hong-Ik University graduate

school. I am especially interested

in web design and user-centred

interface design. I took a visual

communication design class last

year where I became interested in

user-centered-interface design. I

have a tremendous amount of

energy and love to be challenged.

I have participated in a UNESCO

work-camp in Japan and various

other workshops and internships

around the country.

This summer camp was a great

opportunity for me. Copenhagen

is fascinating because I hadn't

been to Europe before. I had a

deep cultural and social

experience by participating in this

workshop.

Julie Phanstiel

30

US

I have a BA in Art History from

Wellesley College and a BS

Candidate in Environmental Design

from Art Center College of Design

(Pasadena).

Following a lifelong wanderlust,

I’ve lived in the US Midwest, New

York, Boston, Mexico, San

Francisco, Bangkok, The

Netherlands, Berlin, and finally Los

Angeles. My course of study in

theory and culture has prepared

me to focus on content driven

design in the environmental design

program at Art Center where I’ve

worked on exhibitions about Los

Angeles and Berlin, a full-scale

prototype of sustainable modular

housing, and furniture with a

“memory” of place and music.

My goals for the INDEX:CIID

Summer Camp were to learn

about how people across the globe

perceive the future and to deepen

my experience in intercultural

collaboration. Living and working

abroad is such an incredible

opportunity to understand the

world and your place in it.

Justin Johnsen

25

US

I grew up in south-central

Pennsylvania where I developed a

fondness for nature and an interest

in art. After high school, I attended

Harrisburg Area Community

College receiving an associate

degree in art & design. I moved to

Philadelphia where I have spent

the last four years studying

industrial design at Philadelphia

University. I have just completed

my undergraduate degree and have

begun an exploration of new

opportunities.

In this summer camp, while we

were increasing our knowledge of

the global issues, I met a whole

new network of people. Meeting

new people to share experiences

and knowledge with is a valuable

asset that I'm sure we can all

appreciate. I wanted to contribute

and learn new skills and insights

that will help to create an

interesting stepping off point, that

will hopefully lead to further

exploration after the course.

Leungo Tumedi

23

Botswana

My country of origin is Botswana

but I am currently based in South

Africa where I am completing my

BA in Multimedia. I have an interest

in all design fields as I feel there

is a level of integration that can be

applied throughout different design

disciplines.

My main objective for the summer

camp was to meet with and learn

more about what other designers

from across the globe are doing

in terms of interactive design,

from multimedia screen-based

work to tangible, constructed

design works. It was really

interesting to interact with

designers from different

backgrounds as everyone has their

own story to tell, this paints a

collage of interesting design

stories. I hope I succeeded in

enlightening other designers as

to where design is in terms of

progression where I am from, and

share ideas and solutions to some

of the problems that an African

designer or a designer from a

third-world continent might face.

Within the context of global

challenges, these problems might

be the same as those faced by

designers from first-world

continents.

Maria Foverskov

28

Denmark

I have a BA in Industrial Design

from Denmarks Designschool and

have studied various directions

within product design from 2002

until now. In the fall of 2006 I went

to Design Academy Eindhoven in

The Netherlands, to pursue my

curiosity within conceptual design.

It is within my focus on interaction

between people and social life in

design, and throughout my

traveling and work experiences,

that I discovered my profound

interest in user-centred design and

human interactions.

At the summer camp I wanted to

explore how people develop wild

ideas & concepts and then make

more real, tangible solutions

through intercultural

collaboration. I was given the

opportunity to question the way

we live our lives and dream

utopian ideas. Ideas I hope

eventually will become more real,

in the global world we all live in.

Malene Bolvig Nielsen

25

Denmark

After taking my bachelor-degree I

did a one-year exchange at

Politecnico di Milano, where I studied

Product Service System Design,

focussing on strategic innovation and

design in products and services. Back

in Denmark I did an internship at

“Kontrapunkt”, specialising in

corporate identity and product brand

identity. I have now returned to the

Design Department at the School of

Architecture (Royal Danish Academy

of Fine Arts), where I combine light

and furniture in one object.

Studying in Milan introduced me to

user-centered design and gave me

the taste of how innovative and

creative projects can become when

different backgrounds and

knowledge unite. At the summer

camp I wanted to see how far

discussions and ideas can take us

in the aim to create ‘design to

improve life’ and most importantly

- to see how a good idea can develop

and not just remain a good idea.

Working in intercultural &multi-

disciplinary groups gave me

inspiration and a perspective on

solutions that I could never have

come up with alone. Learning about

other cultures has proved to

surprise me in the most positive

way.

Marie Hugsted

29

Denmark

I have a BA in Needlecraft/Textiles.

Previously I had been teaching

textiles, art and Danish in a school

for two years

My aim for the summer camp was

to expand my knowledge on user-

centred design. There was a lot of

discussion about this in the context

of global challenges because we

come from different parts of the

world and looked upon the issues

from different points of view. I

hope the discussions about ‘design

to improve life’ will inspire us to

keep on caring for the subject after

the summer camp.

Martijn The

24

The Netherlands

I was born and raised in a family of

mixed ancestry (Dutch – Chinese-

Indonesian), which is very

commonplace in The Netherlands

nowadays. Having lived in The

Netherlands for most of my life, I

am very Dutch, although probably

with a twist. Since my childhood I

have always been interested in

purposeful creation. I always

wanted to be an architect. A few

years ago I started studying

Industrial Design Engineering and

currently, I am doing the Master

course in Design for Interaction at

the Delft University of Technology.

At the summer camp I met people

from different cultures, exchanged

personal experiences and shared

insights on the global challenges

that we face. I contributed what I

learned over the past few years

about design in general and

interaction design and service

design specifically. As a group we

inspired each other throughout

the process of finding solutions to

global challenges.

Mie Kongstad Søgaard

24

Denmark

I am studying for a Masters in

Design Engineering. After high

school I traveled and worked in

many European capitals. I did an

environment course in Bangkok

last year with different nationalities,

among them students from

Vietnam, Laos, Cambodia, Poland,

Portugal and Thailand. Last year I

traveled the world with my

boyfriend. I've had many jobs:

music teacher, dog trainer, model

and waitress. I've been engaged in

many association activities in my

different schools, my college house

and in an agriculture organisation.

I love to travel the world, to think

and to meet new people, I love to

‘do’ and learn new things. That’s

exactly what I got at the summer

camp. Thank you for a great time!

Mikkel Proschowsky

24

Denmark

I live in Copenhagen and I am

halfway through my master

education in design & innovation

at the Technical University of

Denmark, where my focus is on

interaction design. I have had

several courses in HCI and am

currently doing a small project on

web browsing on mobile phones. I

like prototyping and testing out

ideas on real users, as I believe

user involvement is the only way to

make good products. Beside my

study I am a scout, which I enjoy

very much.

I had a really good experience at

the summer camp where I

exchanged knowledge and shared

interests. I was really looking

forward to the challenge of working

together with new people from

various cultures, and this

intercultural element brought the

innovation to new heights. I was

looking forward to attending the

Index: Award and to work together

with the rather new CIID. Besides

from these points I just wanted to

have a good time, doing what I like

so much, together with new friends

from all over the world.

Nayla Ahmad Al-Mulla

21

Qatar

After graduating from a local high

school, life took me on many paths,

some I liked, and some I didn’t.

Now I am 21, and happy! Three

years ago I found myself in the

parameters of design school and I

am currently studying fashion

design at the Virginia

Commonwealth University of Arts,

Doha, Qatar. In design I see great

potential. Through it I aspire to

solve many problems.

Martin Luther King said, “No man

is an island, entire of itself, every

man is a piece of the continent”. I

see that applicable to design, for

no design form is an island, entire

of itself, every design form is a

piece of the continent. That said;

I would like to experience the

collision of design with meaning.

I want to strive for understanding

and solutions far beyond what a

single design type can offer.

Nicola Plaisant

23

Italy

I live in Mestre, a town near Venice.

I attended artistic studies in Venice,

at Liceo Artistico Statale (Arts High

School) and then my bachelors in

Industrial Design at IUAV Treviso.

The theme of my BA thesis was a

graphic identity for a foundation.

Now I'm attending the

Comunicazioni Visive e Multimediali

(Visual and Multimedia

Communications) degree course

at IUAV - Faculty of Design and

Arts.

For the summer camp my first aim

was to learn more about

sustainable design and to share

experiences and knowledge with

people from other parts of world.

It was a good opportunity to

improve my skills in various fields

of Design.

Noor Ali

22

Jordan

I have the advantage of being from

a bi-cultural family. It has made

me appreciate the importance of

overcoming cultural boundaries

and finding a common ground

where respect and understanding

are utilised to the full. I am

dedicated to improving my design

skills and learning as much as I

can about everything because I

believe that a designer should have

a well-rounded knowledge of how

the world works.

Through my work in the summer

camp I was able to gain insight

into user-centred design in the

context of cross cultural

communication. I wanted to

represent VCUQ and the state of

Qatar, to be an ambassador of

goodwill, a designer who is

socially, culturally and politically

aware of the world, who

understands the culture of this

region and can represent it in a

positive manner, and a designer

who genuinely wants to address

the world’s challenges on a global

scale. This is the purpose of

INDEX, and I truly believe that

going there helped me become a

better designer, and more of a

benefit to community, my peers

and VCUQ.

Phoebe Liu

29

Taiwan

My background is in traditional HCI

and I have a Master of Science in

Information Management and

Systems at UC Berkeley, USA. I

worked as an interaction designer

for Trend Micro and Yahoo! After

three-years of working I decided

that I would like to move beyond

web and software, and learn more

about the tangible aspects of

interaction design, which is why I

started my studies again at Malmö

University, Sweden.

Global challenges impact all our

lives in large scale. Inter-cultural

dialogue is particularly important

to understand how to face these

global challenges in a local context.

At the summer camp I was

interested in applying interaction

design techniques to develop

something good for human beings

and for our environment, to bring

some joy and laughter to our lives.

I gained the best friendship from

being in such a diverse environment

and the inspiration created within

this international group of people

helped me to see things from many

different perspectives. To resolve

cultural differences and create

something we are all happy about

for global challenges was the best

experience ever!

Robyn Penhall

22

South Africa

I am a South African student,

currently studying Interior Design

Honours at Greenside Design

Center. I have already completed a

Bachelor of Architectural Studies

at the University of Cape Town, and

plan to continue with architecture

and obtain my Masters in

Architecture in the next two years.

Last year, I worked in Dubai as a

junior architect for the architectural

firm, Creative Kingdom, focusing

on hotels and large residential/

retail developments in U.A.E.,

Morocco, Saudi Arabia and Bahrain.

The summer camp was a good

opportunity to interact with

designers from across the globe,

to gain a better understanding of

how South African design fits into

the global context. Coming from

an African country, it was

interesting to discover how the

same design problem is tackled

from different cultural

perspectives and social objectives.

Sarasiff Kjærgård

27

Denmark

For the last 8 years my main focus

has been on painting. In 2000 I

spent one semester at a BA - visual

arts painting - course at

Camberwell College of Arts in

London. In 2002 I studied

philosophy for a year at the

University of Copenhagen. Since I

attended Danmarks Designskole

in 2006 my interest has moved

towards how it can be possible to

design a better and more humane

world for the people who live in it.

How can we create a material

environment that effects our

relations, our feelings and our

actions?

At summer camp I have achieved

a deeper understanding of

applying user-centered design and

innovation to a design process. I

enjoyed working with people from

different backgrounds and with

different point of view.

Sylvia Holthen

29

Norway/Denmark

I finished my BA-exam in June 06

and am now studying for an MA in

industrial Design at Denmarks

Designschool. I have followed the

glass department program for the

last year, working with lighting in

glass. I do also have experience

making projects in wood, plastic

and metal. The wide use of

materials is one of the main

reasons for me to study industrial

design.

My focus for the summer camp

was to learn and develop in

another context from my usual

work. I was also looking forward

to being a part of a co-operation

across countries and methods,

looking at problems/issues seen

from another angle, and getting

critical feedback on aspects

relevant to my subject.

Tobias Toft

24

Denmark

I am studying for a BSc in Design

Engineering at the Technical

University of Denmark, specialising

in product design & innovation. I've

always been the kind of person who

(sometimes unconsciously) takes

things apart, just to see what's

inside and if I in any way can, tweak

it. Mostly I end up breaking it

instead, but in rare occasions I

actually come up with something

that works (at least for a couple of

minutes).

At the summer camp, I expected

to learn things that I can't learn at

DTU. First of all, I met people from

all over the world – I networked

and made new friends. As a group

I think we came up with some

great innovative solutions. My

focus was on interaction design,

but I also contributed with a little

bit of industrial design knowledge

and some geeky engineering-stuff.

I came to the summer camp to

gain more experience in designing

for global challenges but also to

learn what it is like to cooperate

with people from other cultural

and educational backgrounds.

Simple things that have a big

impact fascinate me – I feel that

this summer camp resulted in

such inventions.

Trine Roed

27

Denmark

I have a Bachelor in Architecture

from Aarhus School of Architecture

and I am currently studying for a

Masters in Industrial Design. I have

a passion for both architecture and

industrial design and love to

combine them in my projects. I will

finish my studies in January 2008

as I only have my thesis left to

cpmplete. I moved to Copenhagen

in January so the city is still quite

new to me – but I really enjoy it

here!

I saw the summer camp as a great

chance to work in an interesting,

multi-disciplinary and multi-

cultural environment and to

expand my network of colleagues

and friends around the world. I

gained new knowledge and

inspiration and enjoyed being

productive and exchanging

experiences. Together we solved

problems and developed design

concepts ’to improve life’ - we

worked hard and at the same time,

had fun. It was great meeting

everyone.

Yeonoo Shin

26

South Korea

I'm a Hongik graduate school

student majoring in visual

communication design. My major

was printmaking at college but I

thought that design is more

effective way than fine art to

communicate with people. So, I've

been studying visual

communication design and I'm

interested in design planning media

art and design management.

User-centered Design is very

essential nowadays. The summer

camp gave me the opportunity to

understand what it really is and

what it can achieve. Using it to

improve and influence people's

lives in the future will be very

valuable.

CIID Faculty& Team

Heather Martin

UK

Heather is one of the Co-Founders

of CIID. Her career has spanned

consulting, teaching and research

in the field of interaction design

with a focus on creating new forms

of tangible interfaces for products,

services and environments. From

2005-6, Heather was the Academic

Director of the Interaction Design

Institute Ivrea in Italy (IDII) where

previously, she had spent one year

as a full-time Associate Professor

advising MA students on tangible

interfaces for objects and spaces.

Simultaneously, Heather was

managing the Projects Unit at IDII,

working to create new interfaces

for various clients including Sony

and Artemide. Before joining IDII

Heather worked at IDEO in London

as a senior interaction designer

and project manager with clients

such as Lufthansa and Prada. She

has an MA in Interaction Design

from the Royal College of Art in

London (1998) and a BA in Industrial

Design from the University of

Northumbria (1993).

Simona Maschi

Italy

Simona is one of the Co-Founders

of CIID. Her main focus is on

envisioning future scenarios and

experiences for people’s everyday

life. She designs new concepts of

services enabled by innovative

technologies for both the public

and the private sector and is

interested in new design solutions

that take companies towards a

stronger attitude to environmental

and social responsibility. Her last

works in collaborations with

academia and industries have

explored different topics, such as

Private and Public Transportation,

Health and Wellbeing and

Sustainable Housing. Simona has

a PhD in Industrial Design and

Multimedia Communication from

the Polytechnic University of Milan,

Italy (2002). She was a visiting

scholar at the Institute of Design

at Illinois Institute of Technology in

Chicago (2002) and has an MA in

Architecture from the Polytechnic

University of Milan, Italy (1996).

Until June 2006 she was an

Associate Professor and researcher

at the Interaction Design Institute,

Ivrea.

Vinay Venkatraman

India

Vinay’s background is in industrial

design. He graduated from the

National Institute of Design, India

and in 2006, he graduated with

distinction from the Masters

programme in Interaction Design

from the Interaction Design

Institute Ivrea (Italy). Currently

working at Copenhagen Institute

of Interaction Design, his interests

include tangible user interfaces,

service design and finding new

models of sustainable economic

development using open source

technologies.

His professional life began as a

product designer for manufacturing

companies designing bicycles,

kitchen appliances, etc. In between

he was enticed by film making and

worked as visual effects designer

for a leading post-production

house, Prime Focus Ltd, on various

advertisements and feature films.

He later shifted focus to software

products and was a consultant to

several software companies

working on information

architecture and user interface

design. In the summer of 2005, he

interned as a product designer at

Microsoft in Seattle.

Alie Rose

UK

Alie is responsible for PR &

Communications at Copenhagen

Institute of Interaction Design.

Before moving to Denmark in

August 2006, Alie worked at the

Interaction Design Institute Ivrea

(Italy) where she managed client

facing innovation workshops

(Applied Dreams), exhibitions and

communications. Originally from a

concept design background, she

has worked across a wide range of

areas including: Innovation,

Interaction Design, Marketing, and

Business & Technology Research.

Alie graduated with a BA in Design

Futures and before embarking on

her vocational tour of Europe, she

lived and worked in London as a

freelance project manager on

creative and design centred briefs

for Good Technology, Ai London,

Research International, and

Ragdoll Productions. Regardless

of whether she is working on

PR/communications or as a Project

Manager, Alie focuses on people

& team building.

Isabel Froes

Brazil

Isabel Froes believes in intuitive

and cross-cultural interfaces. She

holds a Masters degree from ITP

(Interactive Telecommunications

Program) from New York University.

Having a Psychology background

she focuses on the interactions

between humans and technology.

During her studies she was a

researcher for the Brazilian

National Research Center, where

she investigated the changes in

social interaction due to the

spreading of Internet

communication; the results were

published in a book (”Na malha da

Rede, os impactos intimos da

internet”). Her experience as an

interactive designer ranges from

online works to physical

installations for companies and

museums. She has taught the

courses “Interactivity in the

Museum” and “The Culture of Play”

at Kolding Design School and at

the University of Copenhagen,

where she has worked as an

adjunct professor for the past 2.5

years.

Kirsti Reitan Andersen

Denmark

Kirsti Reitan Andersen studied her

BA in the English department,

University of Århus, and graduated

with a Master degree in 2006 from

the European Studies department.

During her studies, Kirsti

specialised in cultural theory and

analysis. Her final thesis explores

the field of fashion design focusing

on haute couture and the

construction of fashion through

magazines, designers, and fashion

shows. During her studies Kirsti

participated in an interdisciplinary

project exploring the background

and motivation of European

entrepreneurs. The project was

based on a co-operation between

the European Studies department,

the Chaos Pilots, and Dansk

Industri - the results were

published in a report titled

'Innovating Europe'. During the fall

of 2006 Kirsti worked as a research

assistant at Danmarks Designskole

in connection with the school’s

report on the relationship between

artistic practice and research. The

report was published in the Spring

of 2007.

Visiting faculty

Anne Kirah

180º Academy

Anne Kirah is dean and faculty

member of 180º Academy, an

international school for radial

innovation created by a consortium

of Danish industry leaders. She is

responsible for running the front-

end research phase in a non-linear

educational programme of concept

making. The curriculum combines

research, design, development and

commercialization of products,

services and organisational change

to meet the needs of a rapidly

growing global world. Prior to

joining 180, Kirah served as the

senior design anthropologist for

the Microsoft Corporation. Kirah

was responsible for global field

research and participatory design

both within the Windows division

and MSN. Kirah’s primary focus is

on people-centered research,

future product innovation, and

strategy. Kirah has a degree in

Cultural Anthropology (with minors

in the Sociology of Education and

Developmental Psychology) and a

graduate degree in Cultural

Anthropology, both from the

University of Oslo and a graduate

degree in Psychology from the

University of Washington.

Toke Barter, Re Dubhthaigh

Radarstation

Radarstation is an innovation

consultancy specialising in design-

led futures. Using design tools and

processes they help their clients

explore, map and create their

future. Radarstation works at the

intersection of service innovation

and strategic transformation,

bringing design methods and tools

to business. Projects range from

technology foresight projects that

help define new markets, to helping

organisations embed design-led

innovation practices. Radarstation

works with a mix of commercial,

academic and cultural

organisations including: BBC, BP,

DTI Foresight, E&Y, Future

Foundation, GN-Resound, Hitachi,

IPA, Lego ConceptLab, Rich Mix,

Tate Britain, Workz, London School

of Economics, Interaction Design

Institute Ivrea, Oxford Said School

of Business and the Royal College

of Art.

Jennie Winhall

Participle

Jennie Winhall is a design

strategist and service designer.

Until recently Jennie was Senior

Design Strategist for RED at the

UK Design Council. An inter-

disciplinary team of designers,

policy analysts, social scientists

and economists, RED was set up

in 2004 to address social and

economic issues through design

innovation. RED projects tackled

issues such as chronic healthcare,

declining citizenship and domestic

energy consumption. Designing

with end users and front-line

workers has led to new policies

and the creation of new public

services. Jennie currently works

for live|work, who pioneered the

field of service design in the UK

and create user-centred,

sustainable services. She is now

setting up Participle, a social

enterprise focused on designing a

new generation of public services,

with the former RED team (Hilary

Cottam, Colin Burns and Charles

Leadbeater). Jennie studied

Product Design at Glasgow School

of Art and ENSCI Paris, and

Psychology at the Open University.

Tobias Lau

Social Action

Tobias Lau is partner in Social

Action, a development firm that

creates new products and services

that help people and companies to

improve the world. He has a

background in ethnography and

design and studied among other

places at Bruce Mau's Institute

without Boundaries. He worked at

Bruce Mau Design for 3 years

where he worked for clients such

as Nokia, Herman Miller, Frank

Gehry and a citizen foundation in

Guatemala. He also helped create

Massive Change - a book and

exhibition on the future of design -

with his colleagues at BMD. Before

starting Social Action, he co-wrote

the book Concept Design at the

Danish Ministry of Business about

the future challenges of the design

consutant industry world wide. He

live and works in Copenhagen. Visit

www.socialaction.dk for more

information.

Vannesa Ahuactzin

Innovation Lab

Vannesa formed part of the

inaugural group of the Institute

without Boundaries, the

multidisciplinary, educational entity

created by Bruce Mau Design to

launch the Massive Change project.

She spearheaded the initial

conceptualisation of the Massive

Change exhibition and helped to

develop the overall identity of the

Massive Change project. Vannesa

went on to become the Design

Manager for Massive Change,

working with the second year

Institute without Boundaries team

to coordinate, design and install

the Massive Change exhibition in

Vancouver, Ontario and Chicago.

Following the success of Massive

Change, she continues to work on

projects that redefine the concept

of design. Vannesa recently

collaborated with the Indianapolis

Museum of Art where she created

a Vision Workbook (ambitious ideas,

events, initiatives, proposals and

programs) that serve as a roadmap

for the vision of the IMA. Vannesa

was born in Puebla, Mexico. She

obtained a B.Arch from the

Universidad de las Americas in

Puebla.

Dan Buchner

Design Continuum

If there’s one thing Dan Buchner

knows, it’s how design can help a

business succeed. He has started

a successful company, run large

manufacturing plants, led product

development and industrial design

for large corporations and

conducted design research in far-

flung corners of the globe. As Vice

President of Innovation and Design

at Continuum, Dan manages

innovation projects for leading

brands worldwide. He strongly

believes in the power of design to

affect positive change in the world.

Dan’s recent work has involved

using design as an economic and

social development tool in

emerging markets such as South

Africa, El Salvador, and India.

Russell Kennedy

Monash University

Russell is an academic and

practitioner of both graphic design

and filmmaking. He is a Senior

Lecturer in Visual Communication

at Monash University in Melbourne,

Australia. Before joining Monash

in 1994, he was the principle of

Russell Kennedy Design, a

corporate identity consultancy and

Co-Director of Onset Productions,

a motion picture and documentary

company. Russell’s research

expertise is in the area of

Vexillography (flag design). He

speaks regularly on the subject and

in 1997 presented a paper proposing

a new Australian flag at the 17th

International Congress of

Vexillology in Cape Town South

Africa. In March 2000 he was

awarded a Master of Arts from

Monash University. Russell is

currently serving his second term

as Vice President of Icograda with

the portfolio of education. He has

been active in the development of

the Icograda Education Network

and the deployment and promotion

of worldwide educational exchange

initiatives

Christopher Scales

ReD Associates

Christopher Scales specialises in

new product development and

innovation strategy. Over 10 years,

his career has spanned California,

London, Munich and Copenhagen.

Christopher is currently a manager

at strategic innovation consulting

firm, ReD Associates, where he

develops product and

communication strategies for

brands such as Samsung

Electronics, Lego, Mars, and Nivea.

Prior to ReD Associates,

Christopher was a Senior Designer

at Nokia Design, focusing on

building Nokia’s market presence

in the premium and youth markets.

He spent one year with Lego’s

concept lab, where he guided the

initial concepts for what

subsequently became Mindstorms

NXT. He worked at Audi Design on

the teams responsible for the show

cars preluding the Audi Q7 and R8.

Christopher also worked on the

innovation team at the Casio US

R&D Center in California. He has

an MA in Product Design from the

RCA, London and a BA in Product

Design from Central Saint Martins,

London.

Thomas Schødt Rasmussen

Danmarks Designskole

Thomas has worked at Denmark’s

Design School since 2002. As head

of research, he has laid down

research strategy and established

an interdisciplinary research unit

of 25. The research strategy is to

investigate design sensibility from

different perspectives:

anthropology, engineering, cultural

studies, design philosophy, practice

based design research and design

practice. His doctorate is in

comparative literature, which

received the gold medal of Aarhus

University. Thomas is currently

engaged in research projects on

fashion, technological textiles and

on the relations between research

and design practice. All of his

projects bridge the gaps between

research, industry and design

practice. He is a board member of

CUMULUS, the Design Research

Society and of the Danish Design

Council, member of the Strategic

Research Council of Norway and

chairman of CUMULUS’ working

group on design research.

Lise Vejse Klint

Director of Program & Events

Lise was assigned at INDEX: in

August 2006. Lise is a former

President of Danish Designers

(2002 – 2006) and was in 2005

elected Secretary General of

Icograda, the International Council

of Graphic Design Associations

(2005 – 2007). Lise is furthermore

member of the Executive

Committee of the International

Design Alliance (IDA) as well. Lise

holds a Master's degree in

architecture from the Royal

Academy of Fine Arts School of

Architecture in Copenhagen and

has many years of experience in

teaching at institutions such as the

Royal School of Library and

Information Science, the University

of Copenhagen and the Royal

Academy of Fine Arts School of

Architecture. In addition, Lise is a

board member of the Danish Arts

Foundation, and in 2005 she was

appointed by the Minister of

Economic and Business Affairs to

join a governmental committee on

strengthening Danish design. Lise

coordinates the 2007 program for

INDEX: Summit & Summer Camp.

Gunnar Näsman

Project coordinator

Gunnar graduated from the

interdisciplinary department TMR

at The Danish Designacademy in

2004.

During his studies Gunnar also

studied at Design Academy

Eindhoven in Holland and at

Accademia Italiana in Florence,

Italy.

Prior to working at INDEX: Gunnar

worked with Bosch & Fjord.

INDEX: faculty

Designing for global challenges is a majorchallenge in itself. Ask anyone to solve large-scale issues such as sanitation, poverty orclimate change and they will probably lookrather daunted. Therefore asking studentsto come up with solutions to global problemswithin a 3-week timeframe was veryambitious. It was even more ambitiousconsidering that these students had nevermet or worked together before, they werefrom different countries from all around theworld (for some it was their first trip toEurope), and were coming from variousdisciplinary and cultural backgrounds. Whatmade these solutions you see here possiblewas the sheer optimism, determination,enthusiasm and critical observation fromevery student, faculty member and visitingguest who participated in the summer camp- and their willingness to face the challenge.

Our biggest learning at CIID was how muchresponsibility people felt in creatingsolutions for real global problems, and howtimely and critical it is for designers to usetheir skills to build ideas that will genuinelyimprove the quality of peoples lives. As agroup, the aim was how to shift people'sfocus from acknowledging global problems(awareness) to actually trying to solve realproblems (action) from the ground up - andat a local level. Small interventions done ata sustainable level became the focusthroughout the workshop.

We were very aware that every student whoparticipated wanted to make a differencein the world. But even with all of thisoptimism – we didn't anticipate how difficultit would be for them to design for globalchallenges when they were not in the context

of the problem. It is extremely hard to designfor people who have no fresh water supply,little sanitation, very little electricity, andlive in the slums of Brazil for example -when you are sitting in a comfortable designstudio in Denmark. No matter how hard youtry to imagine or research this worldremotely - in truth you never reallyunderstand the issues by working inisolation. How is it possible for instance totest your ideas on real people, if those peopleare in a totally different reality?

With this in mind, we challenge the summercamp format and hope that in the futurestudents may have the opportunity to meetin a place where real global challenges areexperienced every day - and where studentscan live and work in a real context, buildsolutions with local materials and test thesesolutions with local people. Not only wouldwe expect the work to become grounded,but it would become more powerful - andin the end more sustainable.

The Summer Camp provided everyoneinvolved with the opportunity to worktowards a common goal. The final projectsand the research generated throughout thesummer camp should not be thought of asa set of final deliverables, but as provocationfor further development and to inspire otherdesigners and entrepreneurs to take action.

We hope this was the first of many CIIDsummer camps and look forward to thenext one.

If you have any questions or require furtherinformation, please contact Alie Rose(a.rose@ciid.dk)

CIID Learnings

CIIDFacultyHeather MartinVinay VenkatramanSimona Maschi

Project ManagementAlie Rose

Website & Technical CoordinatorIsabel Froes

Project AdministrationKirsti Andersen

Documentation DesignIsabel Ines CasasnovasTristam SparksRafael Cardona

INDEX:Especially…Kigge Hvid - CEOLise Vejse Klint - Director of Program & EventsGunnar Näsman - Project CoordinatorThomas Jensen – Communications OfficerNiels Jarler, 2007 Publications EditorTine Willenbrack, CommunicationCoordinator

Visiting Faculty & Advisors

Anne Kirah,Dean180°academy, Denmark

Toke Barter & Re DubhthaighPartnersRadarstation, London

Jennie WinhallDesign Strategist and Service Designer,London

Vannesa AhuactzinDesign Researcher, Mexico

Tobias LauDesign Researcher, Denmark

Dan BuchnerVice President of Innovation and DesignContinuum, Boston

Russell Kennedy ma rsaSenior Lecturer in Visual CommunicationMonash UniversityAustralia

Christopher ScalesDesigner, ReD AssociatesDenmark

Thomas Schødt RasmussenHead of ResearchDanmarks Designskole, Denmark

Danmarks Design SchoolEspecially…Martin PincelHenrik Mathorne

Credits