design guideline hexamoll dinch · 09.6 letterhead 21 09.7 business cards 22 09.8 forms 23 09.9...

Design Guideline Hexamoll® DINCHVersion: August 2020

2Design Guideline Hexamoll® DINCH | August 2020

Content

01 Hexamoll® DINCH – the trusted non-phthalate plasticizer 3

02 Brand Value Proposition of Hexamoll® DINCH 4

03 Hexamoll® DINCH – a field 3 brand 5

04 Hexamoll® DINCH brand ambassador “Dinchy” 6

05 Brand logo Hexamoll® DINCH 7

06 Color 10

07 How can the Hexamoll® DINCH brand appear 12

08 Brand Alliances 13

09 Examples 16

09.1 Information Brochure 16

09.2 White Papers 17

09.3 Product Certificates 18

09.4 Advertisement 19

09.5 PowerPoint Presentations 20

09.6 Letterhead 21

09.7 Business Cards 22

09.8 Forms 23

09.9 Fair Booth 24

09.10 Give-Aways 25

10 Contact 27


01 Hexamoll® DINCH – the trusted non-phthalate plasticizer

This guide details the visual elements that support the Hexamoll® DINCH brand. By following this guide, you help to define Hexamoll® DINCH for our customers, partners, and our industry at large. Equally important, you help them recognize, differentiate and remember us.

Product Introduction Hexamoll® DINCH is the product brand name for a non-phthalate plasticizer, specifically developed for sensitive applications. The product is dedicated to safety: it shows an excellenct toxicologial profile with low migration rates and is approved and certified worldwide for a broad range of applications like flooring, wallcovering, coated fabrics, sport products as well as highly sensitive applications such as food contact, medical devices or toys.

Brand Name Hexamoll® DINCH’s chemical name is Diisononyl 1,2-cyclohexanedicarboxylic acid. “Hexa” is the Greek word for “six” – in reference to the ring of six carbon atoms in cyclohexane. “Moll“ is a suffix, which is used for a large part of the BASF plasticizer portfolio (e.g. Plastomoll®, Palamoll®) and it is short for “mollify”, which comes from the Latin word “mollificare” – meaning “soften”.


02 Brand Value Proposition of Hexamoll® DINCH

The BASF Brand Value Proposition serves as a brand tool and represents the peak performances of Hexamoll® DINCH.A strong brand creates a clear and differentiated sense of its peak performances in the mind of its stakeholders. To do this, a brand must present its audiences with a value proposition that is unique, attractive and relevant. With this proposition, a brand evokes positive emotions and gives those audiences comfort in their buying decisions. It is all about trust being built up.

This value proposition describes:

Our competencies (What we are best at)

The resulting benefits for our stakeholders (What our stakeholders get) and

Our values (What we are like)

“Connected” is the one word equity and most condensed expression of the BASF brand. It means good relationships, value-adding partnerships and strong connections with stakeholders, as well as our Verbund system. This is the central point we want to anchor in the minds of our target groups worldwide.Accordingly, the one word equity for Hexamoll® DINCH is “safe”: Hexamoll® DINCH is the trusted non-phthalate plasticizer for leading brands with close human contact.

On the right, you may find the BASF value proposition in the inner circle and the Hexamoll® DINCH value proposition in the outer circle.

CollaborationUsing our expertise in value-adding

collaborations with customers and partners.

InnovationInnovative high-quality

products, services and solutions based on our

operational and people Verbund.

Sustainability Industry leading sustain-able solutions that com-bine economic success, social responsibility and environmental protection.

Combined strength of a collaborative team

Great products and solutions through the collaboration of the

most qualifi ed experts in the industry.

Innovative solutions Competitive advantage through cutting edge tech-nologies, reliable operations and high quality products, services and solutions.

Support for long term success

Enabling our customers to meet future needs of their

customers and society.

Creative

Open

Responsible

Entrepreneurial

We create chemistry for a sustainable future

Hexamoll® DINCH is the trusted non-

phthalate plasticizer for leading brands

with close human contact

What our customers get

Wha

t we

are

best

at Benefi ts

Com

pete

nc

ies

ValuesWhat we are like

trustful relationship based on a product that enables customers to be confi dent with their selection as it comes with transparency and many validated data

suitable for many applications and manufacturing methods

thoroughly re-searched with outstanding toxi-cological profile*

adherence to regu-lations and legal requirements

non-phthalate meets the current trend and future of plasticizers/ PVC market

consistent high quality*

passionate & emotional about this sensitive topic

partnershiporiented*

end customer relevance*

responsible*

* very important aspects for customers


03 Hexamoll® DINCH – a companion brand

As a BASF product brand, Hexamoll® DINCH is defined as a “companion brand“ according to BASF‘s Corporate Brand Architecture.

A companion brand is strongly connected to the core of the BASF brand.It supports for example breakthrough innovations for a better differentiation in the market.

In the visual appearance, a companionbrand has equal significance with BASF.It has an own logo, which is according tothe corporate design of BASF.

General information on the Corporate Brand Architecture can be found in the BASF Brand Portal:https://brandportal.basf.com/global/en/learn/brand-management/brand-architecture.html

Details on the visualization of companion brands can also be found in the BASF Brand Portal:https://brandportal.basf.com/global/en/create/corporate-design/visualization-brand-architecture/companion-brand.html

BASFVerbundBrand

Companion Brand

Satellite Brand

https://brandportal.basf.com/global/en/learn/brand-management/brand-architecture.html

https://brandportal.basf.com/global/en/create/corporate-design/visualization-brand-architecture/companion-brand.html


04 Hexamoll® DINCH brand ambassador “Dinchy”

Due to its properties, Hexamoll® DINCH is a friend to humans. We take this literally and created a loveable character, which you can experience. The little doll “Dinchy”, made of soft-PVC, accompanies us across the different areas of application. It is our target to create an emotional atmosphere in the technical plasticizer business.

Two core aspects are in our focus:

The first one is “close to humans”. The brand ambassador is placed on a realistic hand to highlight the closeness between humans and the application areas of Hexamoll® DINCH.

The second is safety, which is also symbolized in the closeness between humans and Hexamoll® DINCH to show the harmlessness in dealing with our product.

Any changes to this design need to be aligned with the Hexamoll® DINCH brand manager.

General image with “Dinchy”

“Dinchy” interacting with end-products for which Hexamoll® DINCH is suitable


05 Brand logo Hexamoll® DINCH

As a field 3 brand in the BASF Verbund brand architecture, Hexamoll® DINCH as individual brand and BASF as umbrella brand are of equal significance.

They are always used in combination as depicted below.

There needs to be sufficient space between the BASF and Hexamoll® DINCH logo and other graphic elements as depicted below.

The arch as the graphic element next to the word DINCH, symbolizes the flexibility (i.e. bendability), which can be achieved when Hexamoll® DINCH is being used as plasticizer in PVC products.

X X

1/2

X

X X

1/2

X

1/2

X1/

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BASF logo incl. minimum space 8x

Brand logo Hexamoll® DINCH


05 Brand logo Hexamoll® DINCH

The main application of the logo is a horizontal arrangement in the typical BASF logo bar as depicted below. The logo bar may either appear from the right or from the left.

Logo bar starts from the LEFT side into the format

Logo bar starts from the RIGHT side into the format


05 Brand logo Hexamoll® DINCH: Don‘ts

The logo is an integral component of the brand identity. It must NOT be changed or modified, and must only be used in the versions illustrated on the previous pages. That means the logo must NOT be stretched, compressed, cropped or set in any colors but the corporate colors.Consistent, proper use of the logo enhances the impact of the brand’s visual identity. Careless use diminishes its value.

We do everythingDYNCH

Use the original logo templates only.

The logo may not be set in other typefaces.

The background is always a single color and provides sufficient contrast to the logo. For the combination with pictures, always use the logo bar.

No change of wording in the logo.

Always use the logo together with all compo-nents. BASF logo with claim and Hexamoll® DINCH logo with graphic element and trademark® according to geographic location (see page 2).

The logo is always flat and without shadow or other special effects.

The shape and propor-tions of the logo may not be modified.

Ensure sufficient con-trasts for good legibility.

Do not re-color the logo.

Hexamoll® DINCH


06 Color: color scheme

Typically, Hexamoll® DINCH is used in a color surrounding of light and dark blue, white, grey and black to highlight the “clean” aspect of the product.

BASF dark blue is a leading brand color

BASF light blue is a leading brand color

Gradiations of BASF dark blue (exemplary)

Gradiations of BASF light blue (exemplary)

BASF dark blue

BASF light blue

Hexamoll® DINCH uses the light and dark blue BASF corporate colors with the definitions below:

Corporate color CMYK coated, uncoated

PANTONE coated

PANTONE uncoated

HKS 3000 coated

HKS 3000 uncoated

sRGB decimal Hexadecimal RAL NCS

BASF light blue 87/24/0/0 2925 C 2925 U 47 K-70-30 47 N-90-0 33/180/210 #21A002 RAL 5012 Light Blue

S 1560-R90B

BASF dark blue 100/75/0/5 Reflex Blue C Reflex Blue U 42 N-100-10 42 N-100-10 0/74/180 #004A96 RAL 5002 Ultramarine blue

S 4055-R70B


06 Color: logo design

In market and corporate communications, we generally use the light blue Hexamoll® DINCH logo on white or bright background. Or the white logo on the light or dark blue corporate logo bar is used.A black logo on white or bright backgrounds is only possible in exeptional cases and after alignment with the brand manager.

Files are available in .eps, .jpg, .png and .tif formats.

Single-color white logo:

Always used whenever the BASF corporate design layout is applied.

Single-color light blue logo:

Used with white or bright backgrounds.

Single-color black logo:

Only used in exceptional cases with white or bright backgrounds.


07 How can the Hexamoll® DINCH brand appear

Hexamoll® DINCH logo

The Hexamoll® DINCH logo is the strongest expression of the brand. The graphic design must always be adhered to in all uses. In case the logo should be used by and/ or together with other companies/ brands, please contact the brand manager for details.

Hexamoll® DINCH as a brand name in body copy

When mentioning the brand in text copy, please note that the Hexamoll® DINCH logo is never inserted into body copies, instead the Hexamoll® DINCH name appears only with DINCH in capital letters.

Fonts

Following the Corporate Design of BASF, we use the corporate typeface for Hexamoll® DINCH:

12 Specific New Helvetica fonts are defined as the corporate typeface:

Helvetica Neue 45 Light – ABC abc 123 Helvetica Neue 46 Light Italic – ABC abc 123 Helvetica Neue 55 Roman – ABC abc 123 Helvetica Neue 56 Italic – ABC abc 123 Helvetica Neue 65 Medium – ABC abc 123 Helvetica Neue 66 Medium Italic – ABC abc 123 Helvetica Neue 75 Bold – ABC abc 123 Helvetica Neue 76 Bold Italic – ABC abc 123 Helvetica Neue 47 Light Condenesd – ABC abc 123 Helvetica Neue 57 Condenesd – ABC abc 123 Helvetica Neue 67 Medium Condenesd – ABC abc 123 Helvetica Neue 77 Bold Condenesd – ABC abc 123

Arial is used for digital office communication and on the Internet:

Arial Regular – ABC abc 123 Arial Regular Italic – ABC abc 123 Arial Bold – ABC abc 123 Arial Bold Italic – ABC abc 123 Arial Narrow Regular – ABC abc 123 Arial Narrow Regular Italic – ABC abc 123 Arial Narrow Bold – ABC abc 123 Arial Narrow Bold – ABC abc 123

For non-Latinized writing systems Nimbus and Helvetica World can be used.

Detailed information is available on the BASF Brandweb under the following address: https://brandweb.basf.com/portal/streamer?fid=888213

https://brandweb.basf.com/portal/streamer?fid=888213


08 Brand Alliances: Example “Ingredient Branding”

Brand AlliancesSelected partners can become brand alliance partners for Hexamoll® DINCH. This is a strategic tool that strengthens the relationship we have with our customers and that differentiates them from their competitors. One brand alliance possibility is ingredient branding.

Hexamoll® DINCH ingredient brandingThe Hexamoll® DINCH Ingredient brand visualization is used for endorsement of soft-PVC products containing Hexamoll® DINCH as primary plasticizer. Advantages for manufactures may be:

show consumers the use of a toxicologically advanced product leave anonymity and indicate traceability for a product ingredient justify price premiums set trends in the market with the use of Hexamoll® DINCH differentiate from competitors

Hexamoll® DINCH ingredient branding processWe mainly offer this opportunity for manufacturers in the Asia Pacific market. The prerequisite for a customer to become brand alliance partner is to become a member of the Asian Hexamoll® DINCH Trusted Partners Program (for details, please see our website).

As a brand alliance is a sensitive matter due to certain risks resulting from an increased visibility and partnering with another brand, a brand alliance check has to be passed.

If the Hexamoll® DINCH brand shall be a partner in a brand alliance – appearing with an external partner - ensure the best possible appearance of the BASF brand and make sure that the roles and responsibilities of our brand and the partner’s brand/s are clarified.

In case of an intended brand alliance and in case of the requested use of the Hexamoll® DINCH logo by a third party, please contact the brand manager of Hexamoll® DINCH.

For general information on brand alliances, please see the BASF Brand Portal: https://brandportal.basf.com/global/en/learn/brand-management/brand-alliances.html

https://brandportal.basf.com/global/en/learn/brand-management/brand-alliances.html



Brand alliance visualizationsWe will define our preferred visualization with the alliance parther. Therefore, we have designed 3 versions of the brand alliance visualization, which should prefer-ably be used for ingredient branding cases.

In third party communication materials, Hexamoll® DINCH´s role is always made clear through a relationship statement placed near the logo. In this case “made with the plasticizer”. Also, the ownership rights of the brand are clarified – in this case by “a brand of BASF”.

The more room for explanations we can secure on the end-product packaging, the better for describing the Hexamoll® DINCH product performance and additional value. But we understand that, e.g. due to the end-product packaging size, we have to be flexible and be prepared for small spaces as well.

The claim “care in every touch” This a very emotional claim, which serves the purpose of highlighting the suitability for sensitive applications with close human contact. More than €7 million have been invested in toxicological research of Hexamoll® DINCH and it was classified as an “Accelerator” in BASF’s Sustainable Solution Steering program for its contribution to the sustainability of the customers’ industries in enhancing health and safety aspects.

“care in” refers to Hexamoll® DINCH as the ingredient inside. Care has been given to develop and assess the performance of the product.

“touch” signifies trust – a decision to interact with the product knowing that it is safe for its intended use.

You may find the agreed logos on the right, but please contact your brand manager or brand champion to dicuss specific cases.

Made with the plasticizer

care in every touch

a brand of BASF

Made with the plasticizer Hexamoll® DINCH is the alternative non-phtalate plasticizer and is used specifically when products come into close human contact. Thanks to its excellent properties, safety profile as well as the low migration rate, the plasticizer has been approved and certified by many authorities and institutions worldwide. The outstanding performance makes Hexamoll® DINCH the ideal solution for many products made of soft PVC.

For more details visit www.hexamoll-DINCH.com

care in every touch

a brand of BASF

Version 1 (short)

Version 2 (long)

Note:In countries, in which BASF does not own the Hexamoll® trademark, the writing for a brand alliance is HexamollTM DINCH. Ingredient branding visualizations and a list of countries are available at the brand manager.



a brand of BASF

which is listed in the National Standard of the People’s Republic of China GB9685-2016 (Standard for uses of Additives in Food Contact Materials and Articles)


Application specific visualizations of ingredient brandingFor the brand alliance visualization we have to keep in mind that the description of the product performance of Hexamoll® DINCH in the end-product should meet the end-consumer understanding.

Therefore, depending on the type of end-product that contains Hexamoll® DINCH, we offer various types of application specific visualizations of ingredient branding, which advertise a certain product property.

You may find the agreed logos on the right for your information, but pelase contact your brand manager to discuss specific cases and receive the best suitable logo for the individual case.

Food contact in Europe

Medical Devices

Oeko-Tex Toys



a brand of BASF

a brand of BASF

which is listed in Regulation (EU)No 10/2011 for food contact

which complies with the requirements of the Regulation (EU) 2017/745 on medical devices


a brand of BASF

which complies with the OEKO-TEX® Standard 100 (edition 04.2018)


a brand of BASF

which complies with EU Toy Safety Directive 2009/48/EC

Version 3: Application specific

Food contact in Asia Pacific & the Americas

Pharmaceuticals/ Medical Devices


a brand of BASF

which is listed in the European Pharmacopoeia


Hexamoll® DINCH

The trusted non-phthalate plasticizer

09 Examples: Information Brochure

The Hexamoll® DINCH image brochure is available in German, English, Chinese and Japanese.

The image brochure is available in the CP intranet or can be provided by the brand manager.

https://www.petrochemicals.basf.net/portal/basf/en/dt.jsp?setCursor=1_5367180_5367181


Hexamoll® DINCHSafe play with the non-phthalate plasticizer for toys and childcare articles

Hexamoll® DINCHThe trusted non-phthalate plasticizer for sensitive applications

09 Examples: White Papers

The White Papers “Toys” and “Medical Applications” are available in English.

The White Papers are available in the CP intranet or can be provided by the brand manager.



Technical Information

Hexamoll® DINCH Edition dated July 2019 Valid for product produced in Ludwigshafen only Page 1 of 4

® = Registered trademark of BASF SE

Versatile non-phthalate plasticizer for PVC and other polar polymers, specially intended for use in applications that involve intimate human contact.

Chemical nature 1,2-Cyclohexane dicarboxylic acid, diisononyl ester

Molecular formula C26H48O4

CAS number 166412-78-8 474919-59-0

Europe & Asia USA

EC number 431-890-2

Delivery specification Property Value Unit Test method DIN/ASTM

Dynamic viscosity* at 20 °C 44 – 60 mPa · s ASTM D 7042

Density* at 20 °C 0.944 – 0.954 g/cm³ DIN 51757 ASTM D 4052

Platinum-cobalt color 40 max. DIN EN ISO 6271 ASTM D 1209

Refractive index* 𝑛𝑛𝑛𝑛𝐷𝐷𝐷𝐷20 1.460 – 1.466 DIN 51423-2 ASTM D 1045

Acid value 0.07 max. mg KOH/g DIN EN ISO 2114 ASTM D 1045

Ester content 99.5 min. % by area GC-method BASF

Water content 0.1 max. % by weight DIN 51777, Part 1 ASTM E 203

Phthalate content 0.01 max. % UV-BASF

Metal content* Sb, As, Ba, Sn each max 1 ppm ICP-MS Cr, Pb, Hg, Se each max 1 ppm ICP-MS Cd 0.6 max. ppm ICP-MS *These properties are not measured routinely.

Petrochemicals | August 2019

Seite 1 von 4

Food Packaging Certificate Declaration of Conformity (Art. 15 Regulation (EU) No 10/2011)

This Declaration does apply only to the product as packaged or delivered by BASF and is valid for product produced in Ludwigshafen/Germany only. . We hereby confirm that our plasticizer Hexamoll® DINCH is listed in

Annex I, Table 1 of Regulation (EU) No 10/2011 of 14 January 2011 on plastic materials and articles intended to come into contact with food most recently amended by the Commission Regulation (EU) 2019/37 of 10 January 2019

as additive or polymer production aid. According to the regulation the following restriction applies:

Substance Name 1,2-cyclohexanedicarboxylic acid, diisononyl ester

FCM-No. The unique identification number of the substance in the Regulation (EU) No 10/2011

775

PM-Ref No. EEC packaging material reference number

45705

Group Restriction No. 32: SML(T) Migration limit in food or in food simulant for the respective substance group

60 mg/kg

Though no substance-specific restriction or migration limit applies, the conformity with the group restriction should be checked, especially when using Hexamoll® DINCH for materials that are intended to come into contact with fatty food.

Petrochemicals | May 2019

Seite 1 von 1

Raw material declaration for OEKO-Tex® Standard 100 (edition 02.2019)

We can confirm that by using our product Hexamoll® DINCH (PRD30085336) it is possible to manufacture textiles (product classes I to IV) that comply with the requirements of OEKO-TEX® Standard 100. Substances listed in the standard have not been intentionally added to our product. Based on our knowledge of the manufacturing process and the composition of raw materials and additives involved, it can be stated with a reasonable degree of certainty that these substances should not be present in our product. However, inherent trace levels resulting from ambient air during loading and unloading operations cannot be excluded. We would like to state that not all the parameters listed under criteria and limit values in the standard have been tested by BASF (cf. current Product Information Sheet). This confirmation is valid until May 2020 the latest, unless the requirements of the OEKO-TEX® Standard 100 are amended earlier. Note: These statements are based on our current knowledge and experience. In view of many factors that may affect processing and application of our product, this does not relieve processors from carrying out their own investigations and tests; neither does it imply any guarantee of certain properties, nor the suitability of the product for a specific purpose. It is the responsibility of the recipient of our products to ensure that any proprietary rights and existing legislation are observed. ® = registered trademark of BASF.

Wolfgang Bien Vice President Business & Supply Chain Mgmt. Industrial Petrochemicals Europe

Dr. Friedrich-Georg Martin Head of Quality Management Industrial Petrochemicals Europe

09 Examples: Product Certificates

Available product certificates:

Product Information Sheet

Food packaging certificate

OEKO Tex®

Product Certificates are based on the layout of the forms (see page 23).

The product certificates are available in the CP intranet or can be provided by the brand manager.



The trusted non-phthalate plasticizer withan excellent toxicological profi le

Approved and recommended replacementfor DEHP, also in blood bags

Suitable for intravenous applications,artifi cial nutrition and more

Fulfi lls new Medical Device Regulation(EU) 2017/745

Entry announced in the EuropeanPharmacopoeia

For more information:

www.hexamoll-dinch.com

Visit usin Hall

8a K41

09 Examples: Advertisement

Example of an advertisement for medical applications

Hexamoll® DINCH

The trusted non-phthalateplasticizer for fl ooring applicationsAt BASF, we create chemistry and with the development of Hexamoll® DINCH, we introduced a new generation of plasticizers into the market. With its unique performance, excellent toxicological profi le and low migration rate, Hexamoll® DINCH is a long established plasticizer for fl exible PVC products. It is used to produce toys, medical devices and an extensive range of consumer products. In the fl ooring segment, Hexamoll® DINCH is the premium choice for homogeneous or heterogeneous fl ooring products and luxury vinyl tiles.

This non-phthalate plasticizer sets high standards with regards to sustainability. Within BASF’s Sustainable Solution Steering program, Hexamoll® DINCH was classifi ed as “Accelerator”, generating a substantial contribution to sustainability. This complements our customers’ sustainability strategies to minimize the environmental impact of products.

More information: www.hexamoll-dinch.com

21255172_Werbeanzeige_Hexamoll_DINCH_218mm x 305mm.indd 1 22.08.18 14:23Example of an advertisement for flooring applications


09 Examples: PowerPoint Presentations

The Hexamoll® DINCH logo is available in the Microsoft PowerPoint Wizard.

When creating a presentation, make sure to present the contents in a simple and eye-catching way. The examples depicted here provide guidance.

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BASF SE, 67056 Ludwigshafen, Germany

30/09/2018E-CP/MB – H 201 First Name Second Name Phone +49 621 60-XXXXX Fax: +49 621 60-XXXXX [email protected]

Page 1 of 1

BASF SE 67056 Ludwigshafen, Germany Phone +49 621 60-XXXXX Fax: +49 621 60-XXXXX [email protected] www.basf.com

Registered Office 67056 Ludwigshafen, Germany Registration Court Amtsgericht Ludwigshafen Registratio No. HRB 6000

Chairman of the Supervisory Board Martin Brudermueller Board of Executive Directors Martin Brudermueller, Chairman; Hans-Ulrich Engel, Vice Chairman; Saori Dubourg, Sanjeev Gandhi, Michael Heinz, Markus Kamieth, Wayne T. Smith

Text

09 Examples: Letterhead

The Hexamoll® DINCH logo is available in the Microsoft Word Wizard.

7,6 mm 3,5 mm

107 mm

12,5 mm


09 Examples: Business Cards

On business cards, the light blue version of the Hexamoll® DINCH brand logo may be used and it can be selected during the ordering process for both trademark situations.

The business cards can be selected under the following link.

Max MustermannBASF SERCP/CF – L54067056 LudwigshafenGermany

Phone +49 621 60-12345Mobile +49 170 [email protected]

https://www.ninobility.de/cgi-bin/r40msvcshop_artikelgruppen_anzeige.pl?&var_datei_selektionen=20181010/f9bb7fa01ba22f62ce021f93eb2cd39b.dat&var_hauptpfad=../r40/vc_nino/&var_anzahl_angezeigte_saetze=0&var_aufrufebene=0&var_multi_zuordnung=J&var_html_folgemaske=frontend_startseite.html&var_crmkd3=1&var_crmkd83=&var_artikel_pruefen=J&var_selektionsfelder_loeschen=var_te


09 Examples: Forms DIN A4 and US letter form

There is a Hexamoll® DINCH form available, which is used for product certificates but may also be used for press/news releases, as Hexamoll® DINCH Trusted Partner certificate etc.

All Corporate Design adequate design elements and page types are provided in the Word templates. The logo bar may appear from the right or from the left.

DIN A4 US letter format


09 Examples: Fair Booth

Example of the fair booth for “Compamed” 2017.


09 Examples: Give-Aways – Dinchy Figurines

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The figurine “Dinchy” is made with the plasticizer Hexamoll® DINCH manufactured by Schleich GmbH. This product is a sample only and not for sale. Hexamoll® is a registered trademark of BASF SE.


No matter which formulation is relevant to you, BASF’s broad portfolio of general-purposeand special-purpose plasticizers delivers the functionality, versatility and safety that yourproduct relies on. Learn more about our non-phthalate plasticizer Hexamoll® DINCH onthe inside of this package.

Hexamoll® DINCH – The trusted non-phthalate plasticizer

Safety & Sustainability Excellent toxicological profile and compliance with the demanding regulatory requirements for highly sensitive applications.

Sets high standards with regard to sustainability. Within BASF’s Sustainable Solution Steering Program, Hexamoll® DINCH has been classified as “Accelerator” for its contribution to the sustainability of the customers’ industries in enhancing health and safety aspects.

Performance As general-purpose plasticizer Hexamoll® DINCH is suitable for a range of applications, e.g. flooring, wallcovering, coated fabrics, sport products as well as highly sensitive applications such as food contact or medical devices.

Well-balanced set of properties like low viscosity, excellent cold flexibility, high UV stability and good migration & extraction resistance.

Commitment Supply security: Production capacity of 200,000 metric tons per year, large storage capacities and global product availability.

Quality assurance: High quality standards for product control, preloading inspection and traceability throughout BASF’s production and supply chain.

Technical support: Our global team with technical centers in Europe, Asia and North America supports you with any technical questions you may have.

Commercial support: BASF supports with a globally operating sales force and assists with joint promotional and branding activities that fit your needs.

The previously described character “Dinchy” is available as give-away figurine as depicted on the right.


09 Examples: Give-Aways – Dinchy Figurine Packaging

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The fi gurine “Dinchy” is made with the plasticizer Hexamoll® DINCH manufactured by Schleich GmbH.This product is a sample only and not for sale.Hexamoll® is a registered trademark of BASF SE.


No matter which formulation is relevant to you, BASF’s broad portfolio of general-purposeand special-purpose plasticizers delivers the functionality, versatility and safety that yourproduct relies on. Learn more about our non-phthalate plasticizer Hexamoll® DINCH onthe inside of this package.

Hexamoll® DINCH – The trusted non-phthalate plasticizer

Safety & Sustainability Excellent toxicological profi le and compliance with the demanding regulatory requirements for highly sensitive applications.

Sets high standards with regard to sustainability. Within BASF’s Sustainable Solution Steering Program, Hexamoll® DINCH has been classifi ed as “Accelerator” for its contribution to the sustainability of the customers’ industries in enhancing healthand safety aspects.

Performance As general-purpose plasticizer Hexamoll® DINCH is suitable for a range of applications,e.g. fl ooring, wallcovering, coated fabrics, sport products as well as highly sensitive applications such as food contact or medical devices.

Well-balanced set of properties like low viscosity, excellent cold fl exibility,high UV stability and good migration & extraction resistance.

Commitment Supply security: Production capacity of 200,000 metric tons per year, large storage capacities and global product availability.

Quality assurance: High quality standards for product control, preloading inspectionand traceability throughout BASF’s production and supply chain.

Technical support: Our global team with technical centers in Europe, Asia and North America supports you with any technical questions you may have.

Commercial support: BASF supports with a globally operating sales force and assistswith joint promotional and branding activities that fi t your needs.

Hexamoll® DINCH is approved ...The Risk Management Option Analysis (RMOA, 03/2016) for Hexamoll® DINCH undertakenby the French Competent Authority and published by ECHA concludes: “No need to initiate further regulatory risk management action at this time.” Hexamoll® DINCH is approved and certifi ed for many applications by manufacturers and competent authorities worldwide.

… and used in a broad range of applicationsThe excellent product performance makes Hexamoll® DINCH the ideal solution for many articles made from soft-PVC. It is an established plasticizer for indoor applications such as wallcovering and fl ooring and many consumer products from boxing gloves to fi shing lures.

Medical applications DIN EN ISO 10993 Medical Device Regulation (EU) 2017/745 European Pharmacopoeia US FDA Medical Device Master Files (Nos. 1484 and 16323) United States Pharmacopeia (USP), Monograph 88, Class VI Chinese Food and Drug Administration (CFDA) Japanese Ministry of Health, Labor and Welfare (MHLW)

Examples of medical applications Intravenous applications Blood contact applications and dialysis Artifi cial nutrition sets Respiratory masks Catheters Examination gloves

Food contact applications European Commission Regulation (EU) No 10/2011 Swiss Ordinance on Materials and Articles in Contact with Food (consumer goods from plastics and printink inks) Chinese GB Standard 9685 Japan Hygienic PVC Association (JHPA) Korean Food and Drug Administration (KFDA) Australien National Industrial Chemicals Notifi cation and Assessment Scheme (NICNAS) US National Sanitation Foundation (NSF) Standard 61 for drinking water system components Health Canada‘s Health Products and Food Branch (HPFB) Safe for its intended use in Mexico Human biomonitoring (HBM) data confi rm safe exposure

Examples of food contact applications Cling fi lm Food contact hoses and beverage tubing Lid sealings, closures, crown caps Adhesives and printing ink for food packaging Conveyor belts

Toys EU Toy Safety Directive 2009/48/EC European Toys Standards EN 71-3, EN 71-5 and EN 71-9 US-CPSC toy safety specifi cation ASTM F963 GB 6675-2014 Chinese Toy Safety Standard

Examples of toys and childcare articles Balls, rolls and wheels Dolls Figurines Infl atables Prams, carriers and seats Soother and teether

Textile Applications OekoTex® Standard 100

Examples of textile applications Protective clothing and rainwear Artifi cial leather and upholstery Mats for sports, yoga or camping

Hexamoll® DINCH is suitable for use in end-products that need to comply with…

Inlay for Dinchy give-away figurine

27Design Guideline Hexamoll® DINCH | August 2020Design guideline Hexamoll® DINCH® | October 20125

Hexamoll® DINCH® becomes emotional!

Due to its properties, Hexamoll® DINCH® is a friend to humans. We take this literally and created a loveable character which you can experience. The little white doll made of soft-PVC accompanies us across the different areas of application. It is our target to create an emotional atmosphere in the technical plasticizer business.

Two core aspects are in our focus. The first one is “close to humans”. The brand ambassador is placed on a realistic hand to highlight the closeness between human and application. In addition, the familarity symbolizes the harmlessness in dealing with Hexamoll® DINCH®. This guides us to core aspect 2 – SAFE.

10 Contact

Please contact the following colleague if you have any questions or require further information.

Brand Manager Sara Wierling, E-CPI/MBPhone: +49 621 60-76376 [email protected]

Brand ChampionHeike Scheurer, CP/KPHone: +49 621 [email protected]

www.hexamoll-DINCH.com

http://www.hexamoll-dinch.com

design guideline hexamoll dinch · 09.6 letterhead 21 09.7 business cards 22 09.8 forms 23 09.9...

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