design in emotion, empathy and engagement
DESCRIPTION
I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.TRANSCRIPT
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design In Emotion, Empathy and Engagement
By Mariana Salgado
Design Thinking courseLaurea University of Applied Sciences
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Emotional factors were not taken in consideration in design
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Nowadays emotions are brought forward as a source of inspiration
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Donald Norman studies how emotions play a role in the design of everyday things
Picture by LittlePixer
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3 ways good design makes you happy
Beautiful and functional is good, delight of using a product that is easy and
smooth to use.
TED talk 2003, California.
Picture by svacher
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3 ways good design makes you happy
Pleasant things work better
TED talk 2003, California.
Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]
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3 ways good design makes you happy
Fun is important in design
TED talk 2003, California
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But understanding emotions is not easy
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We need empathy
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Empathy is to look at people
Extrated from an IDEO presentation http://www.ideo.com/
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Extrated from an IDEO presentation http://www.ideo.com/
from their own perspective
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designing for a community and for the individual members of the community
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Without imposing but lettting people interpret and use things as they like
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We are learning to listen people in interdisciplinary teams
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Inspiration and creativity comes from our everyday life and context
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Engaging with people and their projects
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Understanding design as a dialogue within people, objects and emotions.
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that needs to be stimulated
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and happen in an environment of trust
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fun is important for creativity
TED talk 2008, Tim Brown
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kids are great because they do not feel the embarrassment
TED talk 2008, Tim Brown
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experimentation and playfulness using rules for design solutions
TED talk 2008, Tim Brown
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Serious play
TED talk 2008, Tim Brown
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Design thinkers shifted their thinking from
problem to project. Because projects are the vehicles that carry an idea from concept to reality.
Tim Brown
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Design thinking requires bridging the
knowing-doing gap.
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getting into the world to be inspired by people
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using prototyping to learn with our hands
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creating stories to share our ideas
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joining forces with people from other disciplines. Tim Brown
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embrace the mess
optimism
openness
empathy
emotions
storytelling
prototypes
hands-on
experimentation
trust
engagement
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Thanks! [email protected]