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DESIGN INNOVATION PROCESS AND METHODS
VIJAY KUMAR
ProfessorInstitute of DesignIllinois Institute of Technology350 North LaSalle StreetChicago, Illinois 60654, USA312.595.4900312.595.4901 [email protected]
PrincipalInnovation Methods15 North Aberdeen Street #4NChicago, Illinois 60607, [email protected]
A 2-day workshop on Sept 24th and 25th that Prof. Vijay Kumar will conduct for a group of business executives and innovators on the topic of “Design Methods”.
Objectives
• To understand a broad overview of the design innovation process • To be aware of fundamental principles innovators need to keep in mind• To learn about structured methods, tools, and frameworks• To appreciate user-centered design frameworks• To help promote design-driven innovation initiatives in organizations• To broadly influence the innovation mindset among leaders in organizations
The Workshop
The workshop will present an overview of some of the key principles that drive “Design Innovation” followed by a broad look at the design innovation process and various tools, methods, and frameworks. An innovation process model that Prof. Vijay Kumar has developed over many years and published in the book, “101 Design Methods: A Structured Approach for Driving Innovation in Your Organization”, will be used as an overall organizing framework for the workshop (see diagram below). This model will have seven modes: sense intent, know context, know users, frame insights, explore concepts, frame solutions, and realize offerings. The workshop will primarily focus on four principles of design innovation and the related process and methods. It will discuss how design innovators and innovation leaders in organizations can effectively use this learning for research, training, project, and strategic applications.
Design Innovation Process Model developed by Professor Vijay Kumar
Format and Audience
The workshop is intended as a series of short presentations mixed with hands-on exercises in breakout group sessions. Important topics about design innovation for each session will be presented in the beginning. Active participation contributing to the topic discussion is encouraged. The breakout work sessions will be to practice some design innovation methods. The audience will be (maximum 30 people) selected from across industries in India who will have an interest in the further application of design thinking on their projects and in their organizations.
Schedule
Day 1
Integrated InnovationThis introductory session will cover discussions on the following:
• Drivers - Design, Business, Technology, and Society• Four strategies• Design innovation process• Methods and illustration of a few• Introductions to projects
Sense Intent, Know Users, and Frame Insights Principle emphasized is “build innovations around peoples’ experiences.” Methods like Trend Matrix, From…To Statement, Observations to Insights, and Experience Map will be covered.
Know Context and Frame Insights Principle emphasized is “think of innovations as systems, not just offerings.” Methods like Ten Types of Innovation and System Diagram will be covered.
Explore Concepts Principles emphasized are “build innovations around peoples’ experiences” and “think of innovations as systems, not just offerings.” Methods like Concept Matrix, Concept Map, and Ten Type of Innovation for Concepts will be covered.
Day 2
Case study Look at an example project in which many of the methods discussed are shown as applied.
Frame Solutions Principles emphasized are “build innovations around peoples’ experiences” and “think of innovations as systems, not just offerings.” Methods for conceiving solutions like Concept Evaluation, Solution Roadmap, and Solution Storyboard will be covered.
Realize Offerings Principle emphasized is “cultivate an innovation culture in organizations.” Some of the issues like the following will be discussed.
• Adopting multiple approaches to innovationDiffusion of competencies in the organization
• Internal champion and multidisciplinary teams in organizations• Shared mindsets, methods, and frameworks and internal
communication• Balanced evaluation criteria - business, technology, design, and
society
Project Sharing
Presentation preparation
Team Presentations• 15 minutes per team• Feedback and comment from floor
Concluding remarks
Who Should Attend
Business Consultants . Design Consultants . Design Directors . Design Entre-preneurs . Product Developers . Brand Builders . Design Educators . Engineers . Strategy Planners . CEOs
Vijay Kumar’s Bio
Kumar is a professor at the Institute of Design. He is also a coach, advisor, and consultant to global corporations and government organizations. With over 30 years of experience on design innovation, Kumar has taught, published and lectured throughout the world about how to use structured methods for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He is the inventor of many methods and software tools designed to uncover unexplored innovation opportunities. He regularly conducts executive workshops for organizations in Asia, Europe, North America, and South America.
He has consulted to numerous global corporations such as Alamo, Autodesk, Bose, Daishinsha, Hallmark, Kraft Foods, Lenscrafters, Liberty Mutual, McDonald’s, Motorola, Pfizer, Procter & Gamble, SC Johnson, Shell, SAS Airlines, Steelcase, T-Mobile, Target, Texas Instruments, Wells Fargo, and Zurich Financials among others.
Kumar is a frequent speaker and is widely published on innovation methods. He is the author of the book “101 Design Methods: A Structured Approach for Driving Innovation in Your Organization.”
His recent speaking engagements include the CII-NID Design Summit at Delhi, Design Thinking Summit at Singapore, the AllWorld Summit at Harvard University, the World Industrial Design Fair at Ningbo, Innovation Forum at Barcelona, and the Institute of Design Strategy Conference at Chicago.
http://www.id.iit.edu/prospective-students/faculty/http://www.101designmethods.com
References
1. The Practice of Innovation: Design in Process, Journal of Business Strategy Special Edition, edited by Vijay Kumar, Vol. 30 No. 2/3 2009, published by Emerald Group Publishing Limited.
2. A Process for Practicing Design Innovation by Vijay Kumar. Journal of Business Strategy, Vol. 30 No. 2/3 2009, pp. 91-100, Emerald Group Publishing Limited. Available online: http://www.id.iit.edu/media/cms_page_media/54/JBS_Kumar_excerpts1.pdf
3. Daily Life, Not Markets: Customer-Centered Design by Vijay Kumar and Patrick Whitney. Journal of Business Strategy 28, no. 4, pp. 46-58, June, 2007. Available online: http://www.id.iit.edu/media/cms_page_media/54/JournalBizStrat_071.pdf
Registration Fees
Rs 60,000/- per person (on non residential basis. Includes service tax)
Venue
CII Naoroji Godrej Centre of Excellence, Godrej Station-Side Colony, Opp Railway Station, Vikhroli (East), Mumbai – 400 079
Nominations and Inquiries
S D Puranik, Executive DirectorCII Naoroji Godrej Centre of Excellence Godrej Station-Side Colony Opp Railway Station, Vikhroli (East) Mumbai – 400 079 Tel : (022) 2574 5146 / 5148 Fax : (022) 2574 3361Email : [email protected] / [email protected]