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Main Conference: 4 – 5 December 2018 Pre-Conference Workshops: 3 December 2018 Post-Conference Workshops: 6 December 2018 Venue: Grand Copthorne Waterfront Singapore
Design Thinking for Innovation, Growth and Competitive Advantage
Design-led strategies and solutions for achieving sustainable competitive advantage
MEET YOUR DESIGN LEADERSLeverage on design thinking to achieve greater consumer satisfaction and competitive edge
Overcome obstacles to create a sustainable and scalable human focused corporate culture
Real Life case studies of design thinking from public, banking, healthcare and consumer goods sectors
Create the perfect blend of human centricity and technology to meet your overall objectives
Identify the emerging trends in Design Thinking and its implementation across different industries
PLUS 4 Featured Workshops!
Design Driven Change Management: Executing a Human Centric Culture Transformation
Monday3 December 2018A
Measuring the Return of Investment for Design Thinking
Monday3 December 2018B
Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated Situation
Thursday6 December 2018C
Redesigning Customer Experience through Design Thinking
Thursday6 December 2018D
Register before 2 Nov 2018
and save $300 off Registration
Researched and Developed by:
Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries
Hyunju LeeSenior Vice President & Head of Link Design Centre NTUC link
Mark ShmulevichCOO, Taiger; Councillor and Co-Chair of Open Innovation Advisory CommitteeSGTech
Hemanth SubramanyaVice President & Head of Business Excellence Operations SGX
Miggy dela CruzDirector of Customer Experience Design Globe Telecom
Saju John PDirector, Evolve-Center for Design Thinking and Innovation UBS
TOPIC HIGHLIGHTS
T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
Dear Colleagues,
Design thinking as an approach is constantly evolving in response to technological disruption, changing consumer behaviours and market conditions; prompting companies to seek out new strategies and solution to stay ahead of the game. Today, design-driven solutions are being used extensively across multiple sectors to facilitate customer acquisition and brand loyalty as well as, drive corporate efficiency and streamline internal processes with technology.
IQPC’s Design Thinking Asia Summit will gather the top minds of the industry on a single platform to discuss the opportunities and challenges surrounding design thinking and how it can be successfully implemented to further innovation and competitive advantage.
In light of this, key themes for this year include
• Executing a Human Centric Culture Transformation• Measuring the Return of Investment for Design Thinking• Accelerating Innovation and Profitability in a Design-Led Environment• Challenges and Opportunities for Incorporating Human-Centricity in
Large Businesses• Addressing the Obstacles around Implementing Design-Led Solutions
for Consumers
Meet the industry’s leading design thinkers and learn from the best. I look forward to welcoming you in December!
Best Regards,
Aliza MohsinConference DirectorDesign Thinking Asia 2018
WELCOME
WHO WILL YOU MEET?
WHY SPONSOR DESIGN THINKING ASIA?
Head, GM, Manager, Director:• Customer Experience & Design• Marketing & Commercial Insight• Human-Centered Design• Design Architects, Digital Strategy• Customer Strategy• Agile Transformation • Change Management
From • Banking and Finance• Healthcare• Public Service• Consumer Goods and Services• Technology• Telecommunications
Driven by digital disruption, market fluctuations and shifting consumer behavior, companies are actively looking for technologies and solutions to facilitate their design-driven strategies. The conference has been carefully designed to offer the best opportunities for collaboration and information sharing through a series of interactive formats, project showcases and cases studies.
HIGH LEVEL NETWORKING
Focused networking with senior executives and decision makers
REAL LIFE CASE STUDIES
Learn from your target audience about their challenges and investment plans
INDUSTRY INSIGHTS
Recognisethe latest developments shaping design thinking applications
BRAND POSITIONING
Strategically position your products and solution as a market leader
SPEAKING OPPORTUNITIES
Showcase your expertise through keynote address, panel discussions and roundtables
To find out more about the outstanding sponsorship and exhibition opportunities, contact us now at +65 6722 9388 or email [email protected] to discuss how we can tailor our sponsorship packages to suit your business objectives.
T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
SPEAKERS
Pranav Joshi Associate Director - UX, Global Software Engineering MSD Pharma
Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries
Joseph Louis Tan Assistant Vice President & Employee Journey Design Coach DBS Bank
Tim Wieringa Transformational Change Manager, Knowledge Management APAC , Huntsman, DirectorHive17 Consulting
Brendon Chase Customer Experience & Regional Strategy Lead McCann Worldgroup
Cuong Nguyen Transversal PMO Manager, Sanofi
Miggy dela CruzDirector of Customer Experience Design, Globe Telecom
Aditya Tuli Director, Technology and Innovation Malaysian Global Innovation & Creativity Centre
Sumit Singh Senior General Manager-Product Planning and Head of User Experience Design Havells India
Hemanth SubramanyaVice President & Head of Business Excellence OperationsSGX
Pravin JainDesign HeadAdvent Electronics International
Saju John P Director, Evolve-Center for Design Thinking and Innovation UBS
Wayne Loong Human Resource Systems Lead AmBank Group
Nitin PandeCustomer Experience & Journeys Lead, DBS Bank
Our Distinguished Speaker Line-up Includes:
Hyunju LeeSenior Vice President & Head of Link Design Centre NTUC link
Mark ShmulevichCOO, Taiger; Councillor and Co-Chair of Open Innovation Advisory CommitteeSGTech
T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
PRE- CONFERENCE WORKSHOPS Monday, 3 Dec 2018 POST- CONFERENCE WORKSHOPS Thursday, 6 Dec 2018
0800 REGISTRATION & MORNING TEA 0800 REGISTRATION & MORNING TEA
Achieving Culture Transformation through Design ThinkingParticipants of this workshop will:• Learn how design thinking is key to influence
organisational culture• Gain insight into employee’s thoughts,
feelings and behaviours to enhance work relationships
• Experience how to design your communication plan using design thinking tools
• Obtain practical tools to spark collaboration, increase retention and create a sense of belonging at work
• Leave the workshop with a clear call to action
Karen SmitsOrganisational Culture & Change Management, Practical Thinking Group
Dr. Karen Smits is an international expert in Organisational Culture. Karen currently works as a Business Culture Consultant. Her work revolves around relationships and processes within and between organisations.
Gamifying Design Thinking for Business Transformation: Cooperativeness & Competitiveness in a Simulated SituationGames have the ability to test scenarios, train capabilities and identify out-of-the-box thinkers. This potential for transformation can be harnessed by an organisation that is astute enough to employ it appropriately.
In this workshop participants will learn to face challenges that may normally sit outside of one’s domain of expertise, as well as see how different practitioners from other areas approach similar problems. The workshop will also look at how games and interactive tools can be used to implement design and innovation.
Bassam JabryPartner and Managing Director,Chemistry
Bassam has been leading the team at Chemistry since 2002. He is passionate about bringing together both critical and creative thinking using design as a strategic tool. Over the last 20 years he has had the privilege to work with various brands across Asia.
Redesigning Customer Experience through Design ThinkingCompanies of all sizes understand the importance of optimising customer experience to survive and grow in today’s competitive market and the value of incorporating design thinking ‘mindset’ which suggests that every thing that a business does must place the customer first. This workshop will highlight strategies to use design thinking, agile marketing and technology to improve customer experience
• Integrating design thinking into your customer acquisition plan
• Empathise and ideate to identify the changing consumer behaviors
• The need for continues testing and evaluating existing delivery channels
• Role of technology and innovation in the implementation of design-led solutions
Pravin JainDesign Head,Advent Electronics International
Measuring the Return of Investment for Design ThinkingOne of the main considerations for companies seeking to implement design driven solutions and management culture into their organisations is the calculating accuracy and validity of the results. Before companies can design a framework, it is important to assess the multiple perspectives to measure the impact of design thinking. This workshop will evaluate the key measurements of ROI for design-led projects.• Setting realistic timelines and benchmarks
for success• Linking ROI to business drivers• Going beyond cost savings to show broader
benefits• Adopting metrics that work for your team• Industry best practices and case studies
A C D
PRE AND POST-CONFERENCE WORKSHOPS
0900 - 1200 B 1300 - 1600 0900 - 1200 1300 - 1600
T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
CONFERENCE DAY ONETuesday, 4 December 2018
0730 REGISTRATION & MORNING TEA
0845 Chairman’s Opening Remarks
SPOTLIGHT ON ASIA: DESIGN THINKING IN POLICY MAKING
0900 Driving Business Success though the Open Innovation
• The importance of leadership and innovation in today’s and future economy
• Role of Open Innovation in providing companies with access to multi-disciplinary expertise and technology
• Building a design-minded workforce for the future
Mark Shmulevich COO, Taiger; Councillor and Co-Chair
of Open Innovation Advisory Committee, SGTech
0940 Malaysia in Focus: Design Thinking as a Tool For Smart Nation
• Building digital experiences, not just applications! • Creating collaborative opportunities with
industry partners and other agencies • Can Governments be agile? • Citizen-centric design thinking to create an
ecosystem for change
Aditya Tuli Director, Technology and Innovation Malaysian Global Innovation & Creativity Centre
1020 SPEED NETWORKING & MORNING TEA
DRIVING INNOVATION, CHANGE AND GROWTH
1100 Building a Design-Driven Ecosystem that Supports Innovation and Change
• Internal collaborations and procedural support for translating design thinking into different business units
• Training, developing and empowering ‘design thinkers’
• Resolving the issues surrounding ambiguity, acceptability and cost
• Demonstrating the power of a design-led mind-set through practical results
Moderator: Pranav Joshi Associate Director - UX, Global Software
Engineering MSD Pharma
Tim Wieringa Transformational Change Manager, Knowledge
Management APAC, Huntsman, Director Hive17 Consulting
Prasanth Thomas Vice President, Innovation Platforms, Digital and Technology Sembcorp Industries
Wayne Loong Human Resource Systems Lead AmBank Group
1140 Accelerating Innovation and Profitability in a Design-Led Environment • Why do design thinking programs fail? and the
importance of setting realistic objectives • How is the health case industry using design
thinking to forecast market trends and formulate a response tactic
• Customising your design-led sales strategy for different regions
• Design thinking as a bridge to link different industries including healthcare, automotive, active-wear etc.
Pranav Joshi Associate Director - UX, Global Software Engineering MSD Pharma
1220 Beyond Design Thinking: Is Hybrid Thinking the New Way to Go? • How are businesses changing their preferences
in terms of company structure and delivery frameworks?
• Balancing design and technology to create a customised model that works for your organisation
• Driving transformative and strategic changes by combining design and more traditional approaches
Saju John P Director, Evolve-Center for Design Thinking and Innovation UBS
1300 NETWORKING LUNCH
1400 Ideating, Building Prototypes and Measuring Results! • What are the main drivers for change in large
organisations? • Seeing is Believing! How are visualisation tools
being used to create and test prototypes? • Strategies and tools for setting objectives and capturing ROI
Kristina Boey Vice President, Group Information Technology,
Digital & Technology Sembcorp Industries Ltd
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T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
CONFERENCE DAY ONETuesday, 4 December 2018
1440 Prioritising the Employee Experience: Re-evaluating Your Human Resource Strategy with Design Thinking • Empowering employees to become more
decisive, collaborative and efficient • Can a design-led human resource management
lead to greater motivation, training and employee retention?
• Start small: Prototyping and iterating solutions in small ways, early and throughout the process
• Attracting, hiring and managing creative talent
Joseph Louis Tan Assistant Vice President & Employee Journey
Design Coach DBS Bank
1520 AFTERNOON TEA
1600 Challenges and Opportunities for Incorporating Human-Centricity in Large Businesses
Attendees will have the opportunity to participate in 2 roundtable sessions of their choice. Led by table hosts on each topic, there will be a 5 minutes wrap-up session at the end of group discussions.
Topic 1: People Vs. Process • Creative outcomes through a design-led
workplace culture • Overcoming departmental barriers to encourage participation • It starts from the top: How to adopt a change
driven mind-set and what kind of management support is required?
Nitin Pande Customer Experience & Journey lead DBS Bank
Topic 2: Technology Implementation • Future-proofing your business through design-led technologies • Striking the right balance between technology,
human-centricity and organisation vision • Cost consideration for choosing the right
technology for your business: What works best?
Tim Wieringa Transformational Change Manager, Knowledge
Management APAC , Huntsman, Director, Hive17 Consulting
Topic 3: Measuring Outcome • Ensuring transparency in quantifying results • What about the immeasurable benefits of design thinking? • Realistic timeframes for assessing the short
and long-term impacts of design thinking
1720 CHAIRMAN’S CLOSING & END OF DAY ONE
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T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA
CONFERENCE DAY TWOWednesday, 5 December 2018
0800 BREAKFAST & REGISTRATION
0850 Chair’s Opening Remarks
BUSINESS TRANSFORMATION WITH DESIGN THINKING
0900 Inspiring a Human-Centric Movement Across Your Organisation
• Connecting design thinking to strategy development, cultural change & agile management
• What kind of cultural training and advocacy is required?
• Bottom-up or top to down: What works best?
Miggy dela Cruz Director of
Customer Experience Design, Globe Telecom
VJ Francisco Experience Strategist and Design Lead,Globe Telecom
0940 Growth and Innovation through Design-Led Thinking
• Implementing customer empathy • Encouraging divergent and convergent thinking • Allowing to run experiments to fail faster to succeed
Hyunju Lee Senior Vice President & Head of Link Design Centre, NTUC link
1020 SPEED NETWORKING & MORNING TEA
1100 Redesigning process to reduce hand-offs between teams and improve efficiency and service delivery
• Importance of understanding stakeholder needs and engaging staff in the change journey by constantly re-iterating “What’s in it for me”.
• Typical resistance to change and counter strategies
• Keeping the focus on outcomes
Hemanth Subramanya Vice President & Head of
Business Excellence Operations, SGX
CUSTOMER CENTRICITY
1140 The Evolution from product to Experience Design? • What are the key consideration for scaling
customer-led initiatives • Getting buy-ins from the top management • Driving design thinking, innovation and artistry
for new product development • Ensuring design sustainability amidst changing
consumer behaviours
Sumit Singh Senior General Manager-Product Planning
and Head of User Experience Design, Havells India
1220 Facilitating Better Customer Experience • Design driven processes, innovative solutions and
analytics technologies to engage new customers • Creating an interactive and globally-linked
system to connect with clients, global colleagues
• Overcomes the challenge of getting clients to visualise new solutions in a timely manner
Stanislas Cofrade Head of Program
Management Office, China, Asia and Japan-Pacific, Sanofi
Cuong NguyenTransversal PMO Manager, Sanofi
1300 NETWORKING LUNCH
1400 Addressing the Obstacles Around Implementing Design-Led Solutions for Consumers
• What are the top consumer trends to watch out for?
• Empathy work and research tools to ensure the generation of a large pool of solutions
• Case studies and industry examples
Brendon Chase Customer Experience & Regional Strategy Lead,
McCann Worldgroup
1440 Utilising Design Thinking to Expand Your Consumer Base
• From an idea to a new state-of-the art customer experience: Strategies for success!
• Putting the focus on unmet needs by merging consumer experience, design and marketing
• Identifying new opportunities through strategic innovation
Pravin Jain Design Head, Advent Electronics International
1520 Design Thinking at the Core of Your Marketing and Branding Strategies
• Role of consumer-centricity in your modern day target marketing
• Empathise and ideate to engage your desired market in the right way
• Collaborate with multi-disciplinary teams to drive effective marketing campaigns
Seri Suryani Tasripin Strategy & Human-Centred Design Consultant, Affinity
1600 CHAIR’S CLOSING REMARKS & END OF EVENT!
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T: +65 6722 9388 E: [email protected] W: www.designthinking-asia.com #DESIGNTHINKINGASIA