design matters
TRANSCRIPT
Bob KadrieDesign/UX Director
Keith StricklandSoftware Engineer
Design Matters
Challenge the way you think about Notes data
Change the way you approach your next project
Understand the value of good design
A look at the development process from a designer’s point of view
@bobkadrie
redpillnow.comwww
Atlanta, Georgia
BobkadrieBob KadrieDesign/UX Director
AT&T, Center for Civil and Human Rights, Delta Air Lines, Emory University, General
Motors, Rinnai Corporation, Neenah Paper,
The Woodruff, and Worldspan
Thoughtful designcan improve your ROI
$300,000,000The dollar amount one simple design change increased online sales for a major e-commerce site in one month.
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Good design can bring youcloser to your audience
increased traffic ten-foldand ticket sales by 200%in the first 30 days
Rinnai lead nurturing system increasedonline leads by 200% andconversions over 30%
Let’s agree…Design is more than decoration
Design should address function and
form as a single issue
A Methodology for SuccessRequires collaboration between the project owner, developer and
designer
The Business CaseListen: Understand the need of your
users
Convert the business case into functional requirements
Site Map and Wire FramesA cost-effective path from functional requirements to design
Site Map
Wire Frame
Clickable MockupsTesting and documentation for business users and the programming team
User TestingYou’re too close to understand how it works
360º DesignIterate quickly, without expectation
Knowledge TransferAssures the final product looks and works as expected
A look at the development process from a developer’s point of view
Working Together: Programmer and Designer
Java
BackboneRequireGraph
Bob’s World
My World
Polymer
The Typical Notes ShopA few isolated, overworked developers each supporting10s or 100s of Notes applications
The ProblemPoor collaboration (if it exists) between developers and designers (if they exist) to assist with best practices for UX and implemention of brand guidelines (if they exist)
ValidationIBM, Microsoft and Google have spent millions to create design standards that support their brands
IBM and Microsoft don’t provide the tooling to help you implement their standards.Problem
#1
These standards attempt to be all things to everybody, and are not unique to the company
you are working with.Problem
#2
Most Notes applications were not designed or developed by
professionals.
The Notes client is fading away, being replaced by modern applications that
require professional designers and developers.
Become a good designerOption #1
Develop a relationship witha professional designer with UI/UX expertiseOption
#2
Both require a significant
investment to succeed!
There are tool sets that provide shortcuts allowing developers to deliver a better product without a professional designer
Red Pill Now had already committed to addressing the problem using Polymer Web Components prior to hiring a creative/UX director
… but soon realized this was limiting our ability to address the unique needs of our clients
Our results from hiring a creative/UX director
A no documentation standard for UI
design
Focus on what you subtract, not what you add
What our customers are
saying?
“I didn’t need help navigating or
finding information.”
What should you expect?
A lot of productive collaboration
Your users will definitelynotice the difference
Your supervisor will definitelynotice the difference
Responsibility for UI design and branding will be moved off your plate
You can concentrate on developing your application’s functionality
