design of development strategy model for new ngo

8/8/2019 Design of Development Strategy Model for New Ngo

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BY

ARVIND.KVIKRAM DHARIWAL


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INTRODUCTIONAGNISHINE Is The Brainchild Of A Group Of 15 Socially

Active Corporate Professionals Who Perceived The

Idea During Their Post-graduate College Days

OBJECTIVEThe Motto Of AGNISHINE Is To Support DeservingStudents Who Are Unable To Pursue Their

Education Due To Their Financial Backwardness


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The Functions Of Agnishine Are Carried Out By 5

Operating Departments

I.T Department Verification Department

Selection Department

Management Department

Finance Department


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OBJECTIVE

To Identify The Vision And Goals Of A BuddingNGO (AGNISHINE)

Design A Suitable Development Strategy Model ByStudying Other Established Ngos Doing SimilarSocial Work In The Region

Give The Budding NGO Appropriate Direction AndApproach To Achieve Its Short Term And LongTerm Goals


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PHASE ASSIGNMENT DURATION STATUS

FROM TO

PHASE I Understanding The Vision,

Objectives And Operation Of The

Budding NGO-AGNISHINE

04-01-10 06-01-10 Completed

PHASE II Identify Other Established Ngos

Doing Similar Social Work In The

Region

07-01-10 10-01-10 Completed

PHASE III Study The Operations And

Functioning Of The Established

Ngos

11-01-10 21-01-10 Completed

PHASE IV Design The Development Strategy

Model For AGNISHINE Based On

The Above Study

21-01-10 25-01-10 Completed

PHASE V Initiate The Implementation Of The

Development Model Designed In

AGNISHINE.

26-01-10 03-02-10 Completed


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Currently Agnishine Consists Of 20 Active Members. It

Aims To Reach At Least 100 Members By 2011

All The Activities And Members Of Agnishine Are

Currently Confined To Tamilnadu Only. It Aims To

Expand Its Membership And Activities In The Entire

South India Region (Kerala, Karnataka And A.P) By

2013

It Aims To Sustain The Noble Work Of Agnishine By

Motivating Students Who Have Benefited From It To

Carry On The Good Work By Their Active Support


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Agnishine Is Currently Plagued By An Ineffective

Financial System

It Does Not Have A Proper Bank Account To

Accommodate Its Funds. This Is Done In An Individual

Account Of A Member

It Is Unable To Win The Trust Of Its Donors. Hence, It

Is A Major Hindrance In The Expansion Plans Of

Agnishine

They Are Unable To Open A Bank Account Due ToVarious Reasons Like Mistrust Of Bankers Etc. Thus

Getting A Bank Account Is The Current Primary

Requirement Of Agnishine


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AGARAM FOUNDATION

MARS FOUNDATION

PRIME FORCE ACADEMY


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VISION

To Bring About A Significant Positive Change In The

Socio-economic Status Of The Rural Society By

Offering Quality Education To The Deserving

Individual

MISSIONTo Be A Reliable Link Between The Deserving

Individual And Samaritans Who Are Willing To Aid. ToCater To The Educational Requirement And Monitor

The Development Of The Deserved Individual


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ACTIVITIES AND OPERATIONS

VIDHAI (FOR QUALITY EDUCATION)

AGARAM LEARNING CENTRE

AGARAM VAZHIKATIGAL


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LEARNINGS FROM AGARAM FOUNDATION

When Dealing With A Social Issue Like Education

There Are 3 Dimensions Of The Issue That Need To Be

Addressed

The Public Or The Deprived

The Educational Institution

The Government

One Of The Very Important Requirements Of A New

NGO Is To Establish Its Credibility In The Region OfOperation

It Has To Maintain High Level Of Transparency OfOperations To Win The Trust Of Donors So As To

Enable Rapid Growth


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LEARNINGS FROM AGARAM FOUNDATION

Once Established, It Is Critical To Make People Aware

Of The Works Done By The Ngo Hence A GoodPublicity Strategy Is Mandatory.

The 80g Certification Which Gives The Donor TaxRelief On The Donated Amount Is An Important Asset

To An Ngo That Has To Be Acquired.

The Development Strategy For An Ngo Must Be

Designed Based On Its Own Resources AndLiabilities With A Clear Idea About The ObjectivesAnd Goals That The Given Ngo Specifically IntendsTo Achieve


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VISION

To Provide Education Related Support, Both Monetary

& In The Form Of Material Needs Such As Books,

Uniforms & Accommodation Costs For The

"Meritorious Underprivileged" Children, Irrespective

Of Caste, Creed, Race Or Religion

MISSION

To identify and provide education relatedsupport for the "Meritorious Underprivileged"

children in need


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MARS Foundation's Merit Based Annual

Sponsorship

MARS Foundation's Grant for EducationalInfrastructure Development

MARS Foundation's Interest Free EducationalLoan For Pursuit of Professional Career


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LEARNINGS FROM MARS FOUNDATION A Full Time Dedicated NGO Calls For Big Investments

In Infrastructure And Man-power

It Is Mandatory To Have A Primary Reliable Source Of

Funds Which In The Case Of Mars Foundation Is TheInterest Derived From Huge Investments Made By TheOrganization

Besides This, There Must Also Be An AppropriateSource Of Finance To Manage The OperatingExpenses Of The Ngo

Motivating The Benefited Students To Contribute ToThe Ngo In The Future In Terms Of Finance, Man-power Or Publicity Can Prove To Be An Asset To TheNgo


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VISION & MISSIONPrime Force Academy Engages Itself In The

Creation Of A Progressive, Responsive,

Representative Future Citizen, Through TheNurturing Of People Of Intellect, Conduct &

Values And Zeal To Excel In Life


SECONDARY ACTIVITY TEAM (SAT)

MAN MAKING


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LEARNINGS FROM PRIME FORCE ACADEMY

The Target Group You Will Have To Serve

The Funding How They Are Sourced, They Can Be

Either By Having An Internal Wing That IsWorking And Earning Profits And Whose Proceeds

Are Forwarded To The Education Wing

Having Awareness Programs And Constant

Motivation Towards Quality Education With NoMal Practices

Selection Of Proper Students Rather Than Just

Picking Up Any Person


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The development strategy model (DSM) that we have

developed for Agnishine is a program or operational

activity designed for the development and growth of

the new NGO

We have named our DSM for Agnishine as SYNERGY

The united power of the corporate


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The Development strategy for an NGO mustbe designed based on its own resources andliabilities with a clear idea about theobjectives and goals that the given NGO

specifically intends to achieve

Hence we followed the approach of SWOTAnalysis to design the DSM for Agnishine


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Agnishine consists of talented software

professionals and so is rich in IT resources


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The Candidate May Not Be Legitimate

Educational Institutions May Refuse To

Cooperate

Difficult To Get Approval From Govt. Colleges

Companies May Not Cooperate In IntroducingSYNERGY To Its Employees


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SYNERGY Would Be An Online Based Program OrActivity Similar On The Lines Of Vidhai Of AgaramFoundation

Targeted And Specifically Designed For Donors From

The Corporate Sector.

The Idea Is To Collect A Sum Of 100 Rupees Per Month

Which Is A Meager Amount For Any Software

Professional Via Online Transactions So That They Are

Motivated To Donate Due To The Ease Of Operation.

Many Potential Donors Do Not Come Forward To

Donate Just Because Of Their Shear Lethargy And

Tight Scheduled. So SYNERGY Might Be Able ToCapture These Potential Fund Raisers.


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The execution of SYNERGY involves 4 tasks

Website Development

Database Management

Networking

Publicity


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Agnishine Currently Has 20 Members And Estimates To

Reach 100 Members By 2011. Thus By 2011 The

SYNERGY Program Is Capable Of Raising Funds Up To10,000 Rupees Per Month And At Least Rs. 1,20,000

Annually From Then On. Thus Providing Agnishine A Primary Reliable Source Of

Funds As We Observed In Mars Foundation


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The SYNERGY DSM Was Communicated ToThe Agnishine Management During Their First

Anniversary Meet Held On 26th January 2010

It Had A Positive Effect On The Goals And

Objectives That They Set For The Next Year

They Have Allotted A Team To Begin Work OnDeveloping The SYNERGY Website


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Any Group Of Socially Active Individuals Can

Start And Run An NGO

They Need To Be Given Proper Direction AndApproach In Order To Materialize Their Noble

Thoughts

Management Graduates Can Guide Them InTheir Noble Cause.


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design of development strategy model for new ngo

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