design of pop up spaces and marketing relationships
DESCRIPTION
MASTER’S DISSERTATION SUMMARY | INTERIOR ARCHITECTURAL DESIGNTRANSCRIPT
MASTER’S DISSERTATION | INTERIOR ARCHITECTURAL DESIGN
KARAGÖZ, E. (03.04.2012) DESIGN OF POP UP SPACES AND MARKETING RELATIONSHIPS, 221 PAGES
In this study, the relationship between pop up space design and marketing is analyzed using analogue/digital literature, regional/spatial observation and personal interview. The pop up space conceptually defined and classified. Marketing factors affecting the pop up space design and design decisions for 11 selected examples from Turkey and 31 from the rest of the world are analyzed. Analysis is processed into the charts. Through the charts findings and results is described. There are foresights related to the evolution and transformation of pop up spaces. The importance of pop up spaces that is associated with different disciplines is explained.
Keywords: Pop Up Space, Architectural Design, Interior Design, Marketing, Guerrilla Marketing, Experiential Marketing
COLOR CODES USED FOR ANALYZING EXAMPLES
SECTOR MARKETING AIM LOCATION
TRANSPORTATION PRODUCT ADVERTISEMENT AND SALE COMMERCIAL SPACES
TEXTILE, CLOTHING AND FOOTWEAR COLLECTING DATA AND SALE RESIDENTIAL AND INDUSTRIAL SPACES
HEALTH AND BEAUTY IMPROVING BRAND IMAGE CULTURAL SPACES
FOOD IMPROVING BRAND IMAGE AND SALE PUBLIC SPACES
CHEMISTRY TYPE OF SPACE VARIOUS
MEDIA INTERIOR DESIGN FEATURES
EXPERIENCE TYPE MOBILE
ENTERTAINMENT VIRTUAL FAST IMPLEMENTABLE
ESTHETIC TIME LOW COST
EDUCATIONAL 1 DAY - 8 DAYS HIGHLY GRAPHIC
ESCAPIST 8 DAYS - 1 MONTH UNUSUAL, UNEXPECTED
MARKETING DECISION 1 MONTH - 5 MONTH INTERACTIVE
USING SYMBOLS MORE THAN 5 MONTHS INSTALLATIONAL
GROWING IN SEVERAL DIRECTIONS VARIOUS HYPERREAL
USING LOW COST SOLUTIONS REPETITION ADAPTABLE
USING TECHNOLOGY MORE THAN ONCE ILLUSIVE
COLLABORATING WITH RIVALS ONCE SYMBOLIC, ASSOCIATIVE
Storefront for Art and Architecture, New York, 2011
Augmented Structures v1.1 | Acoustic Formations of Istiklal Street, Istanbul, 2011
Airwalk, New York, Los Angeles, 2010
Movie App/Augmented Reality Ikea IPhone App. Super Mario/Augmented Reality
3D Holographic Virtual Reality/Augmented Reality
EXAMPLES FROM AROUND THE WORLD
2003
1 Song in the City, New York, Boston
2 Target - Isaac Mizrahi, New York
2004
3 Comme Des Garcons, Basel, Los Angeles, Cracow…
2006
4 Camper Together with Campana Brothers, Berlin, London
2007
5 Rockport Torsion by Adidas, New York
2008
6 Chanel Mobile Art, Hong Kong, Tokyo, New York, Paris
7 Louis Vuitton x Comme des Garcons, Tokyo
8 Nike 1960, London, Roma
9 The Level Tunnel, Mexico City, Athens, Paris
10 Puma City, Boston, Alicante, Stockholm
11 Flash, New York
2009
12 Target McQ Market, New York
13 Black Comme des Garçons, Tokyo, Nagoya, Fukuoka, Osaka, Hong Kong, London, New York, Paris, Seoul
14 Vogue Nippon x Comme des Garcons, Tokyo
15 Quiksilver Pop-Up Shop & Mini-Ramp, New York
16 Nomiya Temporary Restaurant, Paris
17 Target - Anna Sui, New York
18 Gucci-Ikon Temporary, New York, Miami, London, Berlin, Paris, Hong Kong, Tokyo
19 The Wired, New York
2010
20 Zou corp., Warsaw
21 Target - Liberty of London, New York
22 The Denim Bar, London
23 Richard Chai & Snarkitecture, New York
24 Airwalk, New York, Los Angeles
25 The Push Button House, Venice, New York
2011
26 The Clinique Star Tour, Malaysia
27 Levi's ® Workshops, Los Angeles, San Francisco, New York
28 Dezeen Watch Store Pop up, London
29 Nicola Formichetti, Gage / Clemenceau, New York
30 Irene Neuwirth & TheVeryMany, New York
31 BMW Guggenheim Lab, New York, Berlin…
Song in the City, New York, Boston, 2003
Isaac Mizrahi, New York, 2003
Comme des Garçons Guerrilla Stores, Basel, Los Angeles, Cracow, 2004-
Camper Together, Berlin, 2006
Rockport Torsion by Adidas. New York, 2007
Chanel Mobile Art, Hong Kong, Tokyo, New York, Paris, 2008
Louis Vuitton x Comme des Garcons, Tokyo, 2008
Nike 1960, Roma, 2008
The Level Tunnel, Mexico City, Atina, Paris, Fransa, 2008
Puma City, Boston, Alicante, Stokholm, 2008
Flash, New York, 2008
Target McQ Market, New York, 2009
Black Comme des Garcons, Tokyo, Nagoya, Fukuoka, Osaka,
Hong Kong, Londra, New York, Paris, Seul, 2009
Vogue Nippon x Comme des Garcons, Tokyo, 2009
Quiksilver Pop-Up Shop & Mini-Ramp, New York, 2009
Nomiya Temporary Restaurant, Paris, 2009-2011
Anna Sui, New York, 2009
Gucci-Ikon Temporary, New York, 2009
The Wired, New York, 2009
Zou corp., Warsaw, 2010
Liberty of London, New York, 2010
The Denim Bar, London, 2010
Richard Chai & Snarkitecture, New York, 2010
Airwalk, New York, Los Angeles, 2010
The Push Button House, Venice, 2007; New York, 2007, 2008
The Clinique Star Tour 2011, Malaysia, 2011
Levi’s® Film Workshop, Los Angeles, 2011
Dezeen Watch Store Pop-up, London, 2011
Nicola Formichetti, Gage / Clemenceau, New York, 2011
Irene Neuwirth & TheVeryMany, New York, 2011
BMW Guggenheim Lab, New York, 2011
EXAMPLES FROM TURKEY
2010
1 Beymen Pop up
2 Akmerkez FasiOnAir
3 Akmerkez FashiOn the Beach
4 Laundromat Pop-Up Shop
5 Galleria Illy
6 Akmerkez FashiOnUp / Western Country
7 Akmerkez FashiOnNew Year
8 Kanyon Box
2011
9 Akmerkez Fashionable Price
10 Akmerkez FashiONair2 Living Room
11 Basf Kids’ Lab
Beymen Pop up, Istanbul, 2010 | Akmerkez FasiOnAir, Istanbul, 2010
Akmerkez FashiOn the Beach, Istanbul, 2010 | Akmerkez FashiOnUp / Western Country, Istanbul, 2010
Laundromat Pop-Up Shop, City’s alışveriş merkezi, Istanbul, 2010
Galleria Illy, Istanbul, 2010
Akmerkez FashiOnNew Year, Akmerkez alışveriş merkezi, Istanbul, 2010-2011
Kanyon Box, Istanbul, 2010, 2011
Akmerkez FashiONair2 Living Room, Akmerkez alışveriş merkezi, Istanbul, 2011
Basf's Kids Lab, Istanbul, 2011