design portfolio
DESCRIPTION
A small portfolio of workTRANSCRIPT
2
ContentsContents 02
Introduction 03
01: Safety Heroes 04
02: Active Management 05
03: Learning Structure 06
04: Process Simulation 07
05: Onboarding 08
06: Customer Touchpoints 09
Client List 10
Design Philosophies 11
Design Inspiration 12
Design Methodologies 13 - 16
Contents
IntroductionEvery interaction, conversation, idea, campaign, pre-sales pitch and concept meeting I have participated in, has
revolved around an objective coupled with a design to achieve that goal. Design has been a key component in my
collaboration with others and my attempt to add value to people’s lives.
My project experience has included the design of:
• Outcomes based learning programs and instructional materials
• Interactive learning activities and simulations
• Visual maps and cards
• Methodologies designed to harvest and confirm content through playback techniques
Welcome to a small selection of some of the project work I have designed and developed for some of the clients I
have had the privilege to work for and with. I’ve also included some of my core philosophies, inspiration and
methodologies instrumental to my design process.
Best regards,
Gareth Kingston
Introduction
3
Attitude and Behavior Change
Safety HeroesObjective:
To design and develop a learning solution that educated employees on safe and unsafe working
practices and to change the attitude of the operators working in remote areas.
Description• To meet the objective of
increasing awareness of safety
hazards and their
consequences, I set about
designing a series of visual
maps to depict the physical
environment of the powerline
construction workspaces.
• Scenarios and storylines were
added.
1. Learners explored the maps
to identify their working
environment and challenges.
2. They used stickers to
identify the positive and
negative scenarios and
explain the consequences.
3. Learners and supervisors
challenged each other to
solve various scenarios.
4. The visuals were printed on
PVC so the material could
be used on site.
4
Solution
Components• Visual Maps
• Red and Green
stickers
Target AudiencePowerline Construction
Operators and their
Supervisors
http://www.edisonpower.co.za/edisonjehomo.htm
Client:Edison Jehamo Power
01
SAFETY
Management Behaviors / Scenario Planning and Solving
Active ManagementObjective:
To design and develop a learning tool that enabled supervisors to explore and apply the Active
Management Behaviors (The Active Management Behaviors are proprietary to Alexander Proudfoot
Consulting).
Description• The working environment was
designed as a backdrop.
• Transparent character cards
were used to define roles and
placement.
• Scenario cards were
developed to explore negative
impact.
• Learners solved the scenarios
using management behaviors.
1. Learners used the character
cards to explore roles and
location.
2. Negative scenarios were
then placed randomly into
the map to simulate a
problem.
3. Learners used a template to
solve the problem with
behavioral solutions.
4. Learners created scenarios
and challenged other
groups. 5
Solution
Components• Visual Maps –
depicting 5 levels in
the Smelter
• Cards with
characters, scenarios
and Active
Management
Behaviors
Target AudienceSupervisors of the PT
Inco Nickel Smelter
http://www.pt-inco.co.id/new/english/index.php
Client:PT Inco (Soroako,
Indonesia) through
Alexander Proudfoot
Consulting
02
MANAGING
Big Picture / Overview
Learning StructureObjective:
To design a large scale visual map that helps learners orientate themselves during SAP training.
Description• The visual was developed as
an A0 sized fabric map.
• The “crop circle” navigation
was designed to show the two
main categories: Deposits and
Loans.
• This map was used over a
period of 2 weeks during
training in Australia.
1. Learners were lectured to in
a very technical training
session.
2. The map helped to create
context and a sense of
orientation.
3. Learners requested the
visuals to be used on all the
training material going
forward as it created a
strong visual shared
understanding.
6
Solution
Components• Large visual map
• Printed on fabric
Target AudienceSAP trainees
https://www.izazi.com
Client:Izazi (SAP Partner)
03
JOURNEY
Process Concepts / Simulate
Process SimulationObjective:
To design a series of tools / activities that would help to educate clients on the importance of process
and the positive impact of process adherence (in predominantly production type environments).
Description• The design consisted of a
visual process map, generic
tea making process cards, a
tube and gambling chip
simulation, a LEGO simulation
and a board game.
• This was presented at a
conference in Budapest.
1. Learners explored the maps
to identify process gains and
pains.
2. They used the generic tea
making process cards to
explore processes from a
general human perspective.
3. Groups competed with the
board game and tube
simulation to highlight the
challenges of staggered
throughput and process
dependencies.
4. The LEGO simulation
illustrated the importance of
communication and
teamwork. 7
Solution
Components• Visual Maps
• Tube Simulation
• Board Game
• Process Cards
Target AudienceAlexander Proudfoot
Consultants
Client:Alexander Proudfoot
Consulting
http://www.alexanderproudfoot.com
04
CONSULT
Induction / Psychological Contracting
OnboardingObjective:
To design and develop a learning program that would allow new employees and graduates to be
onboarded faster into the FNB way of work and understand how the business operates.
Description• The program was designed as
an experience, with lots of group
interaction and participation.
This was in line with the spirit
and culture of the business unit.
• Learners used visual materials
and templates to build their
understanding of how the
business operates as well as
explore the culture and values.
1. Learners used the visual map
to explore customers and
segments.
2. They then used cards to
establish what the functional
areas were and where they
fitted in.
3. Learners used a template to
build a puzzle of the culture,
strategy and vision of the
business.
4. Finally the learners reflected
and tested their knowledge in
a game show activity.
8
Solution
Components• Visual Map
• Cards
• Card Templates
Target AudienceNew hires and
graduates
(This is the HR
Director)
https://www.fnb.co.za/
Client:First National Bank
(FNB); Commercial
Business Unit
05
ONBOARD
Induction / Client Touchpoint Impact
Client TouchpointsObjective:
To design a program that enables learners to develop their empathy for their diverse customer base.
Description• The visual map created a
visual customer touchpoint
map.
• Learners explored what the
various client needs are at
various stages of the customer
journey.
• Photographs were placed on
cards and the client needs
explored.
1. Learners explored the point
of view of customers.
2. The map helped to create
context and to localize the
client’s need at different
areas of their journey.
3. The process helped to
create a higher level of
awareness and empathy
with the learner group.
9
Solution
Components• Cards with
photographs of various
customers
• Visual Customer
Touchpoint map
Link to view final
visual:
Target AudienceNew hires and
graduates
https://www.emirates.com
Client:Emirates Airlines
http://issuu.com/gk23/doc
s/em_map?viewMode=pr
esentation
06
EMPATHY
10
I’m lucky to have worked forClient
List
South Africa
Banking
• African Bank
• Standard Bank
• First National Bank
• ABSA bank
Petroleum Industry
• Total
• BP
• Shell
Logistics
• Klipstone Transport (Concrete and Cement logistics)
Vehicle Tracking
• Netstar
Private Healthcare
• Netcare
Retail
• Bradlows
• Virgin Mobile
• ABI Equipment Services Division (Cooler equipment
for Coca Cola)
Insurance
• Discovery
• Momentum
SAP Learning
• Izazi
International
Airlines
• Emirates Airlines (Dubai)
Mining
• PT Inco Nickel Mine (Soroako, Indonesia)
• Vale Inco Nickel Mine (Manitoba, Canada)
Petroleum
• Sonangol (Luanda, Angola)
Retail
• Supreme (Gaberone, Botswana)
Consulting
• Alexander Proudfoot (Budapest, Hungary)
Interactive game design
• Dr. Sivasailam Thiagarajan (Indiana, United States)
South Africa cont.
Government
• Department of Trade and Industry
• Eskom
Powerline Construction
• Edison Jehamo Power
Information Technology
• Dimension Data
11
Design PhilosophiesPhilosophies
Learning:
How we learn, how we
adapt and adopt new
behaviors is another
design philosophy that
influences my design
choices.
Ψ:
Psychology has formed a
large part of my philosophy
of thought. How we think,
feel and act are intrinsic
aspects of human centered
design.
Ecosystems:
The natural world is a rich
source of design inspiration.
Design can occur naturally
as the product of inter-
related organisms and the
environment.
Competition:
The need to be better and
to improve is a key
objective in iterative
design.
Collaboration:
Design is a multi-disciplinary
endeavor. Diverse teams
operating in a safe
environment lead to
innovative design insights.
12
Design InspirationInspiration
IDEO
Human centered design.
Nike
Technology and desirability.
Issei Yoshino
Paper wizardry.
Hayao Miyazaki
Magical worlds realized in
animation of all things.
Jose Ramirez guitars
Amazing sound and
playability.
Apple
Usability, touch
interfaces.
Travel
Thailand, Bali, Taiwan,
Angola, Dubai, Canada,
England, Italy, Botswana,
South Africa, Soroako,
Singapore, Switzerland,
Budapest, Maldives.
Literature
Modernism, Post Modernism,
graphic novels.
13
01 Methods: Harvest Methodology
01