design, principles and lean ux

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Design, principles and Lean UX Jason Bootle @mrbootle popgunuk.com South London Tech Meetup Pop Gun UK | @mrbootle

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Page 1: Design, principles and Lean UX

Design, principlesand Lean UX

Jason Bootle@mrbootle

popgunuk.com

South London Tech Meetup Pop Gun UK | @mrbootle

Page 2: Design, principles and Lean UX

How Apple is giving design a bad nameDon Norman and Bruce Tognazzini

South London Tech Meetup Pop Gun UK | @mrbootle

Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

Page 3: Design, principles and Lean UX

Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them.

Design combines an understanding of people, technology, society, and business.

South London Tech Meetup Pop Gun UK | @mrbootle

Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

Page 4: Design, principles and Lean UX

Source: http://www.industrialbrand.com/i-am-not-a-graphic-designer

Artist

South London Tech Meetup Pop Gun UK | @mrbootle

Designer

Page 5: Design, principles and Lean UX

Service designer

Web designer

South London Tech Meetup Pop Gun UK | @mrbootle

Interaction designer

Content designer

Product designerUser experience (UX) designer

User interface (UI) designer

Page 6: Design, principles and Lean UX

Service designer

Web designer

South London Tech Meetup Pop Gun UK | @mrbootle

Interaction designer

Content designer

Product designerUser experience (UX) designer

User interface (UI) designerLabelsSouth London Tech Meetup Pop Gun UK | @mrbootle

Page 7: Design, principles and Lean UX

Design is a way of thinking

of determining people’s true, underlying needs

and then delivering products and services

that help them

South London Tech Meetup Pop Gun UK | @mrbootle

Source: https://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name

Page 8: Design, principles and Lean UX

So what’s thisUser Experience thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Page 9: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

Don Norman

on user experience

Source: https://youtu.be/9BdtGjoIN4E

Page 10: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

is a system… it’s everything

Source: https://youtu.be/9BdtGjoIN4E

User experience

Page 11: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

User Experienceis not about

producing a set of wireframes

Page 12: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

User Experienceis not

the responsibilityof one person

Page 13: Design, principles and Lean UX

User experience is a team sport

South London Tech Meetup Pop Gun UK | @mrbootle

Page 14: Design, principles and Lean UX

“The purpose of business is to create and keep a customer”

Peter F. Drucker

Source: https://www.goodreads.com/author/show/12008.Peter_F_Drucker

South London Tech Meetup Pop Gun UK | @mrbootle

Page 15: Design, principles and Lean UX

So what’s thisLean UX thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Source: http://amzn.to/2fb4Ppx

Page 16: Design, principles and Lean UX

Lean UX is built on threefoundations

South London Tech Meetup Pop Gun UK | @mrbootle

Source: http://amzn.to/2fb4Ppx

1. Design thinking 2. agile thinking 3. Lean startup

Page 17: Design, principles and Lean UX

Lean UX aims to:

South London Tech Meetup Pop Gun UK | @mrbootle

1. Produce documents that only help move the team forward

2. Encourage cross discipline collaboration between teams

3. Rapidly validate ideasSource: http://amzn.to/2fb4Ppx

Page 18: Design, principles and Lean UX

The designer doesn't provide the hero design

South London Tech Meetup Pop Gun UK | @mrbootle

Page 19: Design, principles and Lean UX

So what’s thisDesign thinking thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Page 20: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

Source: Daniel Newman, Central Office of Design

Page 21: Design, principles and Lean UX

So what’s thisAgile thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Page 22: Design, principles and Lean UX

So what’s thisAgile thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a planSource: http://agilemanifesto.org/

Page 26: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

Page 27: Design, principles and Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

5. Build-Measure-Learn

Page 28: Design, principles and Lean UX

Principles ofLean UX

South London Tech Meetup Pop Gun UK | @mrbootle

Source: http://amzn.to/2fb4Ppx

Page 29: Design, principles and Lean UX

DOGMAa principle or set of principles laid down by

an authority as incontrovertibly true

South London Tech Meetup Pop Gun UK | @mrbootle

Page 30: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

1. Cross functional teams2. Small, dedicated, co-located

Source: http://amzn.to/2erSLMn

Page 31: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

3. Progress = Outcomes Not output

Page 32: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

3. Progress = Outcomes Not output

Outcomes

Page 33: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

4. Problem focus teams5. Removing waste6. Small batch size

7. Continuous delivery

Page 34: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

8. Get out of the building– GOOB!

Source: http://trvrs.co/book

Page 35: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

9. Shared understanding

Source: http://amzn.to/2f6NxK7

Page 36: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

10.Anti-pattern:Rockstars / Gurus / Ninjas

Page 37: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

11. Externalise your work

Page 38: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

12.Making over analysis

• Discuss • Decide • Move on

Page 39: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

13.Learning over growth

Page 40: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

14.Permission to fail

Page 41: Design, principles and Lean UX

Principles of Lean UX

South London Tech Meetup Pop Gun UK | @mrbootle

14.Get out of the deliverables business

Page 42: Design, principles and Lean UX

So how could youstart this Lean UX thing?

South London Tech Meetup Pop Gun UK | @mrbootle

Page 43: Design, principles and Lean UX

Run a design sprint

South London Tech Meetup Pop Gun UK | @mrbootle

1. Choose a problem

2. Build a team 3. Design sprint

Source: http://amzn.to/2eLJUpQ

Page 45: Design, principles and Lean UX

Thank you.Questions?

Jason Bootle@mrbootle

popgunuk.com

LinkedIn: https://uk.linkedin.com/in/mrbootle

South London Tech Meetup Pop Gun UK | @mrbootle