Design PrinciplesLets learn about “CRAP”

By: Lindsey Derber

December 7, 2011

Contrast

If two things are not the same, then you should make them different.

Contrast is what attracts your eyes to the page.

Big Title Small text

Serif Title San Serif text

Don’t be afraid to make things Big and bold!

Dark BackgroundLight Writing

Repetition

Repeat some aspect of the design throughout the entire piece.

This is a conscious effort to unify all parts of your design.

I love leaves in the fall

Alignment

Leftalignmentismoresophisticated andeasiertoread in largeamounts.

Centeralignmentis formal

andused whenyou

wantto be

boringand

conventional.

Rightalignment

showsthat

you’rebrave.

It is

also the

hardest to

read.

ProximityIt is important to keep connected topics together.

If the information is well organized it is more easily read. Land line

Cheaper deals Doesn’t work outside of

your home Can get new phone

anytime you wish Only used for phone calls

Cell phones More expensive Can use nation wide Usually only new phones

every 2 years Can call, text, and access

internet

Font Rules

You should only use 2 fonts per page.

One should be Serif.This is a Serif font, it doesn’t have feet.

The other should be a San Serif.This is a San Serif font, it has

feet.

Font Rules

SerifLike I said before Serif fonts don’t have “feet” on the

bottom of the letters.

San SerifAs you can see San Serif fonts

do have “feet” on the

bottom of the letters.

You should use a different font for the heading than you use for the body.