Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle / User Journeys / Contextual observations / Analytical statistics

Information Chunking / Card Sorting / Information hierarchy / Sitemaps

Workflows / Wireframes / Whiteboard sessions / Animations / Effects

Overall Layout / Typography / Patterns / Iconography / Micro interactions / Color palette / Information Visualization

Clickable workflows / Interactive Animations / HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing / AB testing

Content Modelling / Tone / Voice / Guidelines / Copywriting

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle / User Journeys / Contextual observations / Analytical statistics

Information Chunking / Card Sorting / Information hierarchy / Sitemaps

Workflows / Wireframes / Whiteboard sessions / Animations / Effects

Overall Layout / Typography / Patterns / Iconography / Micro interactions / Color palette / Information Visualization

Clickable workflows / Interactive Animations / HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing / AB testing

Content Modelling / Tone / Voice / Guidelines / Copywriting

Roles Focal Question Deliverables

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle / User Journeys /

Contextual observations / Analytical statistics

Information Chunking / Card Sorting /

Information hierarchy / Sitemaps

Workflows / Wireframes / Whiteboard

sessions / Animations / Effects

Overall Layout / Typography / Patterns /

Iconography / Micro interactions / Color palette / Information Visualization

Clickable workflows / Interactive Animations

/ HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing /

AB testing

Tone / Voice / Content Modelling / Guidelines /

Copywriting

Roles Focal Question Deliverables

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle / User Journeys /

Contextual observations / Analytical statistics

Information Chunking / Card Sorting /

Information hierarchy / Sitemaps

Workflows / Wireframes / Whiteboard

sessions / Animations / Effects

Overall Layout / Typography / Patterns /

Iconography / Micro interactions / Color palette / Information Visualization

Clickable workflows / Interactive Animations

/ HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing /

AB testing

Tone / Voice / Content Modelling / Guidelines /

Copywriting

Roles Focal Question Deliverables

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle / User Journeys /

Contextual observations / Analytical statistics

Information Chunking / Card Sorting /

Information hierarchy / Sitemaps

Workflows / Wireframes / Whiteboard

sessions / Animations / Effects

Overall Layout / Typography / Patterns /

Iconography / Micro interactions / Color palette / Information Visualization

Clickable workflows / Interactive Animations / HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing /

AB testing

Tone / Voice / Content Modelling / Guidelines /

Copywriting

Roles Focal Question Deliverables

User Researcher

Information Architect

Interaction Designer

Visual Designer

Prototyper

Usability Expert

Content Strategist

Who is the user ? What is the user environment?

How the user searches and finds the Information ?

How the user moves through the product ?

What is visually appealing to the users ?

How is design is brought to life ?

Is the product easy to use ?

Is the product speaking the language spoken by the users?

UX Design

Personas / Process Life cycle Contextual observations / Analytical statistics

Information Chunking Information hierarchy

Workflows /

sessions / Animations / Effects

Overall Layout Iconographypalette / Information Visualization

Clickable workflows / HTML CSS Javascript

Test Plans / POC / Testing debriefs / Road testing /

AB testing

Tone / Voice / Content Modelling / Guidelines /

Copywriting

DeliverablesRoles Focal QuestionDiscipline

UX Design

Informationarchitecture Usability

UX Design

9/10

7/10

9/10

8/1010/10

6/10

8/10

Visual Design

User Research

Content Strategy

Interaction Design

Usability

Information Architecture

Prototype

UX Design

9/10

7/10

9/10

8/1010/10

6/10

8/10

Visual Design

User Research

Content Strategy

Interaction Design

Usability

Information Architecture

Prototype

UX Design

My Skill level in each roles

Developer Centric

Skunkworks UX

Managed Usability

Systematic UCD

User Driven Co.

Integrated UCD

Dedicated UX

Hostile to UX

Jacob Nielsen

Developer Centric

Skunkworks UX

Managed Usability

Systematic UCD

User Driven Co.

Integrated UCD

Dedicated UX

Hostile to UX

Jacob Nielsen

Developer Centric

Skunkworks UX

Managed Usability

Systematic UCD

User Driven Co.

Integrated UCD

Dedicated UX

Hostile to UX

Till now

Current (striving for)

Targeting

Jacob Nielsen

YET ANOTHER UX MATURITY MODEL

Current (striving for)

Target

Till now

YET ANOTHER UX MATURITY MODEL

Design

Design

QA CE Product Dev

Design

QA CE Product Dev

UI Dev API Dev

Sales

Pre-Sales

DB

CE +

QA

ProductUI Dev

Product

CE + Product

CE +

QA

ProductUI Dev

Product

CE + Product

Design

QA

CE

Product

Dev

UI Dev

API Dev

clients

Design

QA

CE

Product

Dev

UI Dev

API Dev

clients

draw.io balsamiq

Adobe XD

Sketch

Adobe Photoshop

Zeplin

workflows mocks design delivery