Design Thinking (1 Day)

Experience the basic principles of human-centred innovation

What you learn during your training::Mindsetü How to use human-centred thinking as a

revolutionary force for innovationü The importance of hands-on mentality in innovation ü How to internalise iterations into your mindset (

‘learn fast and early’ mindset)ü How disruptive ideas are born

Toolsetü Defining the innovation challenges ü Applying need finding, insights and

opportunities to generate ideasü Getting to know the methods to make

prototypes tangible (experiments) ü End-user testing and feedback

Enabling skillsü How interdisciplinary teamwork inspires

creativityü How to integrate design thinking into your

everyday work ü Learning by doing, our design thinking

training is an energetic and practice-oriented workshop

Process know-howü An understanding for methods, processes, and

mindsetü How to get from customer needs to first ideas on to

tested prototypes ü How user-centred thinking is used as a basis for

generating ideasü How an iterative approach leads to fast and

innovative results

innoarchitects.ch/en/academy

Introduction to design thinking (DT)ü Getting to know the basic principles of DTü Learn the basics (methods, mindset) of the design

thinking process ü Running through the entire process with a first

practice case

Get to know innovation challengesü Learning how to formulate your own innovation

challenge

Experience design thinkingü Needfinding (needs & pains)ü Talk to customers and get insightsü Generate Ideasü Prototyping methods ü End-user testingü Iterating with user feedback

The cornerstones of your training:

Teach-backü Independent reflectionsü Pitch and feedbackü Hints from experts to apply in a wide variety

of work environmentsü Transferring design thinking to your everyday work

Your takeaways:ü Intensive learning experience through firsthand

reflections during the workshopü Training manual: methods handout as well as

tips and bibliography for individual in-depth study of the subject matter

ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)

Lean Startup (2 Days)

Get your construction kit for a successful (corporate) Startup

What you learn during your training:Mindsetü Why problems are more important than solutionsü Why and how customer-centric thinking and

development saves costs and nervesü How to decide based on real customer signals

rather than on hypothetical business cases

Toolsetü Lean Canvas / storyboarding / problem-

solution interviewsü Unique value proposition and minimal viable

product (MVP)ü Key metrics and traction (customer factory)ü Tooling from problem-solution fit to scaling

Enabling skillsü How to develop and accelerate projects from a

user perspective ü How to develop successful business models

by focusing on the biggest risks ü Where and how to use Lean Startup in your

everyday work and life

Process know-howü What you focus on as an innovator and how you

combine this with the demands of decision-makersü How to secure financing rounds before a service is

fully developedü Assumptions to test and adapt: which ones you

should use, when to test them, and with whom

Day 1

Lean Startup - basicsü Basics and mindset of Lean Startupü Your own startup challenge and team building

Lean Canvas – focusing on the customerü Introduction to an INNOArchitects showcase, early

adopter and storyboardingü Pains and alternatives, reflections on the customer

Lean Canvas – focusing on the value propositionü Value proposition and high-level-concept business

model

Experiment– preparing and conducting ü Identifying critical assumptions ü Preparing and conducting problem- solution

interviews ü Pivot: iterating and building up plan B

Startup – aligning and measuring progress ü Introduction and application of MVP and tractionü Setting up objectives and measuring experiments

The cornerstones of your training:Day 2

Lean Canvas and management pitchü Pilot costs and unfair advantageü Reflection on startup performance measurementsü Round-up of the Lean Canvas in a pitch

Teach-back – case studyü Picking a startupü Preparation and execution of teach-back including

experiments, problem-solution interviews, key metrics, and ‘ramp-up your startup’

ü Presentation feedback from facilitator

Your takeaways:ü Intensive learning experience through firsthand

reflections during the workshopü Training manual: methods handout as well as

tips and bibliography for individual in-depth study of the subject matter

ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)

innoarchitects.ch/en/academy

Customer Insights (1 Day)Familiarise yourself with the art of generating relevant insights from customer

interviews

What you learn during your training:Mindsetü Why empathy is key to human-centred innovationü What it means to talk to real customersü Learn early and often: try it out, reflect, learn

Toolsetü The easiest methods to start successful

needfinding and testing ü The most useful and most efficient tools to

synthesis interviews in practice ü The strongest synthesis methods

Enabling skillsü Gaining security while planningü Facilitating and analysing user tests ü Exploiting the strength of qualitative testingü Getting out of your comfort zone – losing your

fear of talking to end users whilst testing

Process know-howü How to systematically transfer the knowledge

gained from the customer to product developmentü How to apply what you learned into your everyday

working lifeü How to integrate end user contact/interviews into

your everyday working life

Introductionü Learning about real and strong customer insightsü Overview and differentiation between qualitative

and quantitative research

Toolbox / Methodsü Short practical exercisesü Techniques for problem interviews, customer

panels, and (guerilla) needfindingü Methodical overview starting from needfinding to

usability tests

Synthesis methods ü Selected synthesis methods and sense- making:

affinity diagramme and clustering ü Frameworks to carve out need-oriented insights

and innovation opportunities

The cornerstones of your training:

Insight methods and transferü How to do needfinding to understand real

customer needsü How to frame and test hypothesisü How to design and schedule a problem

interviewü How to conduct hallway testing and usability

testing ü How to reflect the methods in a corporate

context and in the context of your everyday working life

ü Personal reflection: how to integrate user centricity into your projects

Your takeways:ü Intensive learning experience through firsthand

reflections during the workshopü Training manual: methods handout as well as

tips and bibliography for individual in-depth study of the subject matter

ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)

innoarchitects.ch/en/academy

Rapid Market Experimentation (1 Day)

Build creative experiments to learn quickly and cost-effectively

What you learn during your training:Mindsetü The significance of the ‘Build to Think’ mindset ü How to learn early, fast, and iterativelyü Why your intentions depend on your critical

assumptionsü How to systematically reduce uncertainty in your

project with creative experiments

Toolsetü Visual and low-resolution prototypes ü Storyboarding: from pain to ideaü Bodystorming and experience prototyping:

making ideas tangibleü Digital prototypesü Product landing page – minimal viable product

prototypes (MVP)

Enabling skillsü Setting up and conducting cost efficient

experiments with preto- and prototyping methods

ü Building creative real-life tests with prototyping

ü Introducing and living a feedback cultureü Using different techniques and prototyping

mindsets adapted to the corresponding situation

Process know-howü How to inspire with prototypesü How to discover customer needs and build up

empathy with users via prototypes ü How to develop and innovate service concepts with

the help of prototypesü How to rapidly test digital products in a low-effort

and low-cost way

Build to Thinkü Pretotyping: the basics, rules of the game, and

different ideation methodsü Trying out and using sketching ü Thinking with your hands: building and testing

quicklyü Experiencing the learn-measure-build mindset

Try what you have learned with your own case(s)ü Making your ideas tangible and testable with

bodystorming

Prototyping digital products and servicesü Building low-resolution paper prototypesü In-depth application of digital prototypingü Creating clickable prototypes based on the user

experience storyboard ü First draft of an easy landing page (MVP)

The cornerstones of your training:MVP toolbox and transferü Digitising a paper prototypeü Building screen flowsü Landing-page toolboxü Reflecting the methods in a corporate

context and in the context of your everyday working life

ü Personal reflection: how to integrate user centricity into my projects

Your takeaways:ü Intensive learning experience through firsthand

reflections during the workshopü Training manual: methods handout as well as

tips and bibliography for individual in-depth study of the subject matter

ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)

innoarchitects.ch/en/academy

Facilitation (2 Days)

Get your foundation for enabling innovation projects

What you learn during your training:Mindsetü Why successful facilitation is (not) an art ü How to support interdisciplinary teams ü How end-2-end thinking helps enable well-founded

decisions and maximum impact from innovation projects

Toolsetü Workshop scripts including timing ü Professionalising project conceptionü Method set with tips and tricksü Checklists for the preparation,

implementation, and follow-up of workshops

Enabling skillsü Applied moderation of different innovation

methods ü Creation of workshop concepts: one-day and

multi-day workshopsü Agile steering and interventionü Target-oriented leadership of team dynamicsü Self-reflection for facilitators

Process know-howü How to use and interpret innovation methods

properly and according to the situation ü How to appropriately implement your role as

facilitatorü How to efficiently integrate your stakeholders ü How to develop decision bases and how to steer

decision processes

Tag 1 Facilitation – basicsü Introduction to facilitationü Where do I stand? (self-assessment) ü Approach and structure of workshops including

different case studies

Practical tips and tricksü At the heart of a good moderation: self-reflectionü How to set up workshops and how to teach/apply

different methods ü Checklists and method toolbox

Performing a moderation challengeü Preparation and moderation of an innovation

workshop based on a case studyü Using specific tools for your moderation (ideation,

prototyping, customer testing, and many more)ü Obtaining structured feedback and identifying

potential for improvementü Identifying transfer possibilities to your everyday

working life

The cornerstones of your training:

Day 2 Quality Check with the University of Fribourgü Case study to test your moderation and method

abilities in practiceü Preparation in teams of twoü Moderation and presentation of the findingsü Getting feedback and identifying room for

improvement ü Evaluation and test results

innoarchitects.ch/en/academy

Your takeaways:ü Intensive learning experience through firsthand

reflections during the workshopü Training manual: methods handout as well as

tips and bibliography for individual in-depth study of the subject matter

ü Certification by the iimt of the University of Fribourg (recognised for the CAS in intrapreneurship and innovation management)