design thinking 101
DESCRIPTION
Introduction to Design ThinkingTRANSCRIPT
Design Thinking 101
Design thinking is a humancentered approach to innovation
that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO
Who using it?
and much more…
≠ Design
Design in our sense
Design is used as a tool to make product attractive and more marketable
engineer & business owner build a product to solve customer pain
and let designer makes it looks better.
It makes design small
Design Thinking Design≠
Design thinking changes the way we use design
• Ask designer to make [thing] more attractive = limited valueHow can we support people’s need? = any form of value
• “Instead of starting with technology, team started with people and culture”
Design Thinking isIntegrative Learning
Divergence part + convergence part
Design thinking uses prototypes to speed up learning
thinking about what to build build in order to think
no more analysis paralysis!!!
d.Process
***note the real thing isn’t linear!!
Empathize
Empathize techniques
and much more..
Define[USER] needs to [USER’S NEED]because[SURPRISING INSIGHT]
IdeateGo for quantity and defer judgments.
Test
d.Mindset
The mission of design thinking is to translate observation into insights and insights into products and services that will improve
lives. – Change by Design
What to know more?• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
References• http://dschool.stanford.edu/
• http://www.ideo.com/
• http://www.hcdconnect.org/
• “Design Thinking” in Harvard Business Review at IDEO | IDEO
• http://dthsg.com/what-is-design-thinking/
• And pictures from google images if you find any one need to have credit installed please contact me!!
Get connected and Say hi :)facebook.com/Atthaphong
you can talk to me about technologies, startup, entrepreneurships, psychology and much more :P