design thinking

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Post on 13-Nov-2014

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  • 1. design as a verbnoun

2. design as style + some usability 3. design is not so small 4. design as: a way of thinking, an approachto solving problems 5. reduce water botter consumption in US. manage e-waste and discarded electronics to save the world.improve sanitation in low income areas. increasethe number of registered bone marrow donors. bet-ter connect food production and consumption. de-sign an accessible election experience. improve re-cruitment of potential participants in clinical trialsat U-M. increase availability of affordable learningtools and services for students in the developingworld. create a multimodal system of transporta-tion in major cities. restore vibrancy in cities and re-gions facing economic decline (detroit). design anideal home for soldiers injured in the field. redesign-ing the patient experience in hospitals. create envi-ronments where students can explore, understandand add their unique voice to the world. create em-ployment in areas that have high unemployment 6. design is much bigger than just style 7. design thinking aims to bring people, business & technology to-gether in meaningful ways Source: Institute of Design at Stanford 8. innovation? 9. design thinking aims to bring people, business & technology to-gether in meaningful ways HARMONIOUSLYED SOLUTION Source: Institute of Design at Stanford 10. design thinking starts with users 11. peopledesign thinking starts with users 12. If I had asked people what they wanted, they would have saidfaster horses.- Henry Ford 13. empathy 14. createempathy 15. find inspiration at the edges,embrace diversity 16. tell good stories 17. re define the problem rethink recruitment at U-M redesign UMClinicalStudies.org 18. everythingespecially long held beliefs & assumptions 19. Source: ThinkBig Lab 20. prototype to think, prototype to test 21. embrace failure, make goodmistakes 22. design experiences 23. design experiencesbuy ticket get to the check in get through get to your check in fly airport securitygateagain 24. Source: Institute of Design at Stanford 25. multi-disciplinary teams to inter-disciplinary teams toanti-disciplinary teams Source: Institute of Design at Stanford 26. crazy -> radical (sometimes) 27. design ismaking sense of things