design thinking action lab: ideate
DESCRIPTION
Stanford Online: Design Thinking Action Lab Stage 3: Generate Novel Solutions - Ideate Submission by Shamik ChowdhuryTRANSCRIPT
Design Thinking Action Lab
Service with a Smile:
Ideate
Shamik Chowdhury All icons courtesy www.iconfinder.com
Problem Statement
The career coordinator at a hotel
school needs to explore ways to equip
her students with adequate knowledge, understanding, skills, and
wisdom, because she wants them to step into the hotel industry with greater confidence and self esteem.
Design Thinking Challenge #1
Generate novel ideas to address the problem statement.
Practical
Disruptive
Blue Sky
Design Thinking Challenge #2
Select three ideas according to the defined criteria.
Most D ruptive
Idea Generation
“First they ignore us, then they laugh at us, then they fight us, then we win.”
- Mahatma Gandhi
Idea Count:
80+
Practical & Logical
Simple & Obvious
Sans Frontières (blue sky)
Innovative & Disruptive
Practical or
Logical
Implement a personality-based coaching model Provide opportunities to continue education Create a forum to help students interact with alumni Implement an assessment strategy that rewards dynamism, inherent intelligence, and inquisitiveness Revamp the curriculum and classroom teaching methods to let students “think” as much as they “do” Involve techies and entrepreneurs, and encourage them to invest in student development
Create learning that caters to multiple intelligences Make learning interactive and experiential Foster inquiry-based learning (question everything) Encourage multi-disciplinary exposure to arts, humanities, science, etc. (integrated learning) Deliver Nano and Mobile-based learning nuggets Provide opportunities to continue education Introduce Externships and Master Class
Help students
“learn” better
Encourage growth
and participation
Practical or
Logical
Help students improve interview handling skills, stress/time management and other “soft” skills Employ a professional for behavioural counselling Conduct leadership development programs Share stories that extol “passion for work” Use Facebook, Twitter, Prezi, YouTube, Google Hangouts, etc. to share knowledge and experiences Customize learning to address learning deficiencies, learning styles and disabilities
Conduct ‘class-to-work’ transition counselling Collaborate with hotels to create better orientation and on-boarding programs Provide emigration and placement assistance Provide post-employment guidance Implement a cohort-based mentoring program Provide work-life balance counselling Set up work experience sharing blogs /video logs
Prepare students
for the job market
Ensure a smooth
“learn” to “earn”
shift
Simple or
Obvious
“Design” a better
experience
Change the way
people “think”
• Employ teachers as intellectual and emotional guides • Do better assessment of teaching resources and staff (apprenticeship) • Leverage emerging technology - make learning collaborative • Employ rigorous entry-level testing (IQ and EQ) • Introduce business coaching, case studies and role-based scenarios • Reduce the burden of classroom-based learning • Introduce track-based education - slower students spend more time, brighter students can fast track • Redesign the curriculum to stress on non-academic modes of personality development and effective decision-making • Inculcate “Design Thinking” among staff and teachers
• Organize meditation and spiritual wellbeing sessions • Conduct better entry behaviour assessment to define SWOT • Conduct transition counselling to help channelize thoughts and beliefs • Ensure industrial training is goal-oriented, rewarding, and effective • Involve parents and community partners in 360 degree mentoring • Expand the scope of counselling to include senior high school students (counselling, targeting, mentoring) • Increase awareness about hotel management education • Introduce sports in the curriculum to foster team work and leadership • Ask the DTAL community for help with innovative solutions
Innovative or
Disruptive
Leverage technology
to inspire change
• Gamify learning (points, badges, levels, time-pressure, challenges, rewards, risks) • Create virtual reality environments / virtual worlds • Use cultural immersion/ interaction platforms (cross-culturalism) • Introduce game-based learning (e.g. hotel tycoon) • Develop a low-risk virtual scenario-based assessment engine • Set up cameras for live action recording and analysis of interviews, group discussions, debates, and so on • Create an online collaboration & communication portal to help students exchange ideas and experiences with peers and alumni
Employ innovative
and/or disruptive
training methods
• Organize a “Tomorrow’s Hotelier” competition • Offer custom-built MOOCs that enhance knowledge and awareness • Host a ‘hospitality” reality show to make learning fun and experiential • Create linkages between operational disciplines (cross-functional learning) • Challenge students and teachers to innovate, and reward them for it! • Introduce movie-based learning, and let students write their own scripts • Create a game / an app / a tool / an innovation platform for collaborative learning • Let students cross-training in other service sector industries (retail, logistics, etc.) • Produce Mockumetaries (in line with series like The Hotel, Restaurant Makeover, etc.) • Use TV serials and shows about hospitality to teach about customer service and cross-cultural awareness • Launch a college TV channel / Food show, and let students be the stars
Blue skies
(no barriers)
• Host a nation-wide TV show or competition for would-be hoteliers • Give every one a second chance to succeed • Organize visits to the best hotels across the world to interact with thought leaders • Give students and teachers access to the best research and innovations in the industry
Government and community participation
Enhanced exposure and well-rounded development
Fantastical thoughts and ideas
• Encourage the government to improve tourism infrastructure across the country • Build more hotels across the country • Educate prospective employers, and bring about attitude change • Get the government and private sector to improve the work conditions in hotels • Create deeper community bonds by letting students participate in social, cultural and development activities
• Create a time machine so students can travel to the future and understand how they have changed with experience and exposure • Create an alter ego (clone) for each student who will work in hotels and report back experiences and observations about what works and what doesn’t • Be a fly on the wall and observe customers and employee behaviour • Let students interview and “select” employers during campus placement • Let each student be the CEO of a hotel for a week • Use hypnotherapy / subliminal reinforcement to develop the sub-conscious • Implant chips that trigger positive thoughts and mature behaviour • Provide funds and support to students to start their own businesses
Idea Selection
“Life is a matter of choices, and every choice you make makes you.”
- John C. Maxwell
Thank You
Design Thinking Action Lab
Shamik Chowdhury All icons courtesy www.iconfinder.com