design thinking - case studies

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Design Thinking ConferenceNOVA IMS, Lisbon

Years agowe’ve met at the kindergarten



I’m Tiago

I’m Rui



...it was in 2010 at the Stanford D-School in Berlin - Germany



HMW better protect soldiers in a life threatning situation?Germany Defense Department



HMW attract teenagers to a boring art exhibition?Brandenburg Region



Two possible ways

> Inspiration> Integration



99% does this and so do we

WorkshopFacilitation> Inspiration

>



> Integrationour drive and focus

hearing technologiesGmbH>

2-6 MonthsProjects

Why is that?because we want our clientsto experiment the same imersiveand transforming experience



andby doing thatre-arrange their mindsetand provoke innovation





Fishing for ideas

so we went

Documentation Blogwww.fishingforideas.wordpress.com

and



3 MONTHSPROJECT

ContextWholesale fish business going down





Optimized processesmanagement & communication




Identified new channelssales & distribution



Reduced 2/3 of debtnegotiation & business control tools


Identified new channelssales & distribution

From this we’ve learned




1. it works




1. it works2. it’s more about people than a process




1. it works2. it’s more about people than a process Mindset

VS Methodology




1. it works2. it’s more about people than a process3.

MindsetVS Methodology



and



andwe learned to be more open



so



sowe opened a fish shop





Social Mediawww.fb.com/peixariacentenariawww.instagram.com/peixariacentenaria



But now let’s go back to Berlin again, not toD-School but to Mimi



What’s Mimi?one of the most vibrant companies in the startup world scene



medicaland wearablesindustries

Working in the intersection of the

Bringing the hearing aid technology into our smartphones and allow anyone to hear better





DURING 4 MONTHSsaywhatproject.wordpress.com

Understanding user behaviour



Understanding user behaviour1. Why people take 5-8 yearsto do something about their hearing?2. What happens when they do care?3. What does this means to mimi?4. How to turn all of this into an adoptable product and recognizable brand?

an imersive approachtrying to feel what they feel


I can be a user!


becoming expertsby looking and reaching to: - end users- industry professionals- friends & relatives- other industries and trends



Journey Map

mimi

ENTUSER

AUD


APP experienceprototypingguided self fitting




I’m a good listenerYeah, these things right here are ears.




I’m able to reactI literally resonate to what is being said, by showing signs of understanding. My way of nodding.




I’m livelyThe eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) .All these little signs play up my human side.






Move on up


Just like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better.






Move on upJust like in the Curtis Mayfield hit, I always go forward. That continuous movement towards the future reflects the intention to push people to hear better.

FlowI’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas.


Suming up



so why aren’t more companies workinglike this?



because it’s not easy,it takes time to- Listen- Think- Explore- Create- Fail- Do it again when necessary



we do all of this not to be “different”



but because we want our results to be





www.with-company.com

Tiago [email protected]+351 917 806 223

Rui Quinta [email protected]+351 917 441 524

design thinking - case studies

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