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Design Thinking in an Agile Process Why, how, what’s the impact on business Ilaria Mauric Head of Design @gnvpartners @ilariamauric Agile Business Day September 17th 2016, Venice (Italy)

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Page 1: Design Thinking in an Agile process: why, how, what's the impact on business

Design Thinking in an Agile Process Why how whatrsquos the impact on business

Ilaria Mauric Head of Design gnvpartners ilariamauric

Agile Business Day September 17th 2016 Venice (Italy)

user desirability

business viability

technological feasability

Source ldquoChange by designrdquo Tim Brown

Design Thinking

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Think Do

Source ldquoChange by designrdquo Tim Brown

Diverge Create choices

Creation

Converge Make choices

Execution

Source ldquoChange by designrdquo Tim Brown

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 2: Design Thinking in an Agile process: why, how, what's the impact on business

user desirability

business viability

technological feasability

Source ldquoChange by designrdquo Tim Brown

Design Thinking

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Think Do

Source ldquoChange by designrdquo Tim Brown

Diverge Create choices

Creation

Converge Make choices

Execution

Source ldquoChange by designrdquo Tim Brown

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 3: Design Thinking in an Agile process: why, how, what's the impact on business

Think Do

Source ldquoChange by designrdquo Tim Brown

Diverge Create choices

Creation

Converge Make choices

Execution

Source ldquoChange by designrdquo Tim Brown

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 4: Design Thinking in an Agile process: why, how, what's the impact on business

Diverge Create choices

Creation

Converge Make choices

Execution

Source ldquoChange by designrdquo Tim Brown

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 5: Design Thinking in an Agile process: why, how, what's the impact on business

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 6: Design Thinking in an Agile process: why, how, what's the impact on business

Designers

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 7: Design Thinking in an Agile process: why, how, what's the impact on business

Target assunzioni e schemi

Persone aspettative e pattern

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 8: Design Thinking in an Agile process: why, how, what's the impact on business

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 9: Design Thinking in an Agile process: why, how, what's the impact on business

1

Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 10: Design Thinking in an Agile process: why, how, what's the impact on business

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 11: Design Thinking in an Agile process: why, how, what's the impact on business

How

Who What Why When Where

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 12: Design Thinking in an Agile process: why, how, what's the impact on business

Is 983562e 983585983609 s983562983541al983585983581983541

Ur983559e983582t

Im983589o983609t983552983581983620

Can 983562983593 983586983609 s983562e 983579983552k983541 i983619 983552983576983586ne

Hur983608983641

Is i983619 983544983585m983589983576983567ca983619983593983542

Is i983619 983593983544983586no983578983566983544983549l983575983641c983562a983576l983593983581983560983567n983559

How 983543983585983541983612 he 983585983608 983612h983541re983575983552983620983541s 983634i983620h 983619983593983544h983581983586983576og983640

Has 983562983593 983586983609 s983562e 983542983585n983541t983562i983612 b983593983550983586983609e

Is 983562e 983585983609 s983562983541 u983612983593dto 983543983585 983567983620 so983578983593983563983586w

Pro983625983543

Is i983619 983544983585nfi983543983541983582ti983552983575

Is i983619 983566983579p983586983575i983620983593

Is i983619 983609983593c983626983608983612iv983593Do983593s 983567983619 i983579p983575983641

pe983608983612983585n983549983575 o983609 983593t983562983567983544al 983631983552983576983626es

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 13: Design Thinking in an Agile process: why, how, what's the impact on business

Existing offerings

Existing users

Source ldquoChange by designrdquo Tim Brown

New offerings

New users

Manage incremental

Adapt evolutionary

Extend evolutionary

Create revolutionary

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 14: Design Thinking in an Agile process: why, how, what's the impact on business

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 15: Design Thinking in an Agile process: why, how, what's the impact on business

(Agile) implementation is often obsessed by delivery

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 16: Design Thinking in an Agile process: why, how, what's the impact on business

In Design iterate means learn from people

until they adopt the system in their lives

1

lesson learned

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 17: Design Thinking in an Agile process: why, how, what's the impact on business

2

Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 18: Design Thinking in an Agile process: why, how, what's the impact on business

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 19: Design Thinking in an Agile process: why, how, what's the impact on business

Prototype ProductThink Do

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 20: Design Thinking in an Agile process: why, how, what's the impact on business

rough

quick and dirty

delightful

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 21: Design Thinking in an Agile process: why, how, what's the impact on business

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 22: Design Thinking in an Agile process: why, how, what's the impact on business

Prototypes are not MVPs

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 23: Design Thinking in an Agile process: why, how, what's the impact on business

Know the right thing to build before building the thing right

2

lesson learned

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 24: Design Thinking in an Agile process: why, how, what's the impact on business

3

Inspiration + Ideation + Implementation

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 25: Design Thinking in an Agile process: why, how, what's the impact on business

FRAMING RESEARCH CODESIGNPROTOTYPE

or MVPTEST

Diverge Converge

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 26: Design Thinking in an Agile process: why, how, what's the impact on business

Briefsfor problems

Briefsfor solutions

Prototype Product

Think Do

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 27: Design Thinking in an Agile process: why, how, what's the impact on business

Inspiration Ideation Implementation

Think Create choices

Do Make choices

human centered bull collaborative and participative bull long-term perspective bull driven by experimentation

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 28: Design Thinking in an Agile process: why, how, what's the impact on business

Technology is not necessarily the answer

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 29: Design Thinking in an Agile process: why, how, what's the impact on business

Innovation cannot happen until and unless there is an equal input

from Business Thinking

3

lesson learned

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)

Page 30: Design Thinking in an Agile process: why, how, what's the impact on business

Thank you )gnvpartnerscom gnvpartners

1In Design iterate means learn from people until they adopt the system in their lives

2 Know the right thing to build before building the thing right

3Innovation cannot happen until and unless there is an equal input from Business Thinking

Agile Business Day September 17th 2016 Venice (Italy)


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