design thinking intro for solve egypt
TRANSCRIPT
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The Art of Reframing Problems Eman Abouelatta | EDL 502
Session 3
CRASH COURSE IN DESIGN THINKING EMAN ABOUELATTA
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+DESIGN THINKING | It’s really about…
FOCUS ON USER
BEGINNER’S MINDSET
CONSTANT EXPERIMENTATI
ON
RADICAL COLLABORATIO
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BIAS TO ACTION
Adopted from dschool.stanford.edu
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EMPATHIZE
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+EMPATHIZE | It’s really about…
INSIGHT
+EMPATHIZE | Methods
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OBSERVE IMMERSEENGAGE
+EMPATHIZE | Who?
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+EMPATHIZE | Interviewing
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DEMO
+EMPATHIZE | Interview
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RulesAsk to understand, not validate.Ask questions that will provoke
storiesAsk “Why”
Don’t ask leading questionsAvoid Yes/No questions
Follow tangents
Don’t be afraid of silenceLookout for contradictionsLookout for body language
+THE CHALLENGE!14
HOW MIGHT WE
IMPROVE INDIVIDUALS’ ENERGY CONSUMPTION HABITS?
+EMPATHIZE | Brainstorm Questions
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10 minutes
1. Understand the Terrain• What is the current experience of the user? • How does the current experience make the user feel?• Are there any workarounds that users employ in this experience?
What are they?• Questions like: “walk me through the last time…..”
2. Verify Assumptions• List some assumptions then verify them with questions. Not a
“would that work?” type of question, but rather – tell me about how you do X.
• Questions like: “How often do you use a computer? Where and how?”
3. Poke Around• Ask questions that are somewhat unrelated, in an effort to
understand your user!• Questions like: ”What took up most of your time last week?”
Energy Consumption in Egypt
We want to better understand people’s’ experience in…
+EMPATHIZE | Interview
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1 Interviewer2 Note-takers
+EMPATHIZE | Interview
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RulesAsk to understand, not validate.Ask questions that will provoke
storiesAsk “Why”
Don’t ask leading questionsAvoid Yes/No questions
Follow tangents
Don’t be afraid of silenceLookout for contradictionsLookout for body language
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DEFINE
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ANGLE
DEFINE| It’s really about…20
+DEFINE| METHODS21
+DEFINE| Empathy Map22
DEMO
+DEFINE| Empathy Map23
+DEFINE| Empathy Map24
PatternsTensions
ContradictionsSurprises
+DEFINE| Finding the Insight25
We met:A teenager
Who needs:to eat healthy food
+DEFINE| Finding the Insight26
We met:A teenager
Who needs:to eat healthy food
We met:a 9th grade girl at a new school
Specific user
+DEFINE| Finding the Insight27
We met:A teenager
Who needs:to eat healthy food
We met:a 9th grade girl at a new school
Who needs:to feel socially accepted while eating healthy food
Specific user
Deep need that’s hers, not ours.NEW WAY OF LOOKING AT THINGS
+DEFINE| Finding the Insight28
We met
……………………………(be specific!)
who needs a way to
………………………. ( Verb + DEEP need!)
+DEFINE| Finding the Insight29
We met
……………………………(be specific!)
who needs a way to
………………………. ( Verb + DEEP need!)
NOW YOUR TURN
+DEFINE| Frame The Problem30
HOW MIGHT WE ………………….?
+DEFINE| Frame The Problem
Remove the bad: HMW separate the kids from fellow passengers?
Explore the opposite: HMW make the wait the most exciting part of the trip?
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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
+DEFINE| Frame The Problem
Remove the bad: HMW separate the kids from fellow passengers?
Explore the opposite: HMW make the wait the most exciting part of the trip?
Question an assumption: HMW entirely remove the wait time at the airport?
Go after adjectives: HMW we make the rush refreshing instead of harrying?
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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
+DEFINE| Frame The Problem
Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of
the trip? Question an assumption: HMW entirely remove the wait time at the
airport? Go after adjectives: HMW we make the rush refreshing instead of
harrying? ID unexpected resources: HMW leverage free time of fellow
passengers to share the load? Play POV against the challenge: HMW make the airport a place
that kids want to go?
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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
+DEFINE| Frame The Problem
Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? ID unexpected resources: HMW leverage free time of fellow passengers to
share the load? Play POV against the challenge: HMW make the airport a place that kids
want to go? Change a status quo: HMW make playful, loud kids less annoying? Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW
mollify delayed passengers?
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We met Salma, a mother of three, rushing through the airport only to wait hours at the gate, Who needs a way to Entertain her playful children because “annoying little brats” only irritate already frustrated fellow passengers.
Adopted from dschool.stanford.edu
+DEFINE| Frame The ProblemNOW, YOUR TURN
Identify At Least FIVE Frames
Include feelings Remove the bad Explore the opposite Question an assumption: Go after adjectives: ID unexpected resources Play POV against the challenge Change a status quo Break POV into pieces
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+DEFINE| Frame The Problem (share out)
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We met …..(user)Who needs a way to….(insight)
POV
How Might We ……(problem frame)……. ?
FRAME
+IDEATE37
+IDEATE | RULES
+NEXT UP: PROTOTYPE AND TEST!