design thinking meetup: sparkle-ize it (or, what to do when you get a napkin)
DESCRIPTION
Every designer has had the experience at one point or another of having someone (usually a Product Manager, sometimes an Engineer) draw a screen for them, and ask them to take it and make it look good. Tools like Balsamiq and Axure are only making this more common. Writers, Product Managers and Engineers -- pretty much everyone with a boss or a coworker has experienced someone coming to them and assuming they were the end of the important process and just needed a little polish. This happens for one (or many) of several reasons: - They don't have time to think about or discuss alternatives - They think it's the best solution - They don't know how to connect the picture that's in their head with the goals they have in mind (or if they connect). - They think you have little to offer besides making tarting up their idea ("Make it sparkly") Too often, Designers assume point #4, get insulted, but sparkle-ize it anyway. It's demoralizing and often results in sub-par products (they are at least not as good as they could be). This happens in other contexts too: Researchers tell Product Managers how they should change their products. Designers tell Engineers how they should implement what's designed. Most of us are guilty of assuming #4 at some point, whatever our roll is. This talk is about how to "reverse out" design thinking. How to look at a napkin drawing and work with the person who drew it to understand what their goals were when they made it, and to propose alternative solutions. Conversely, if you think in solutions and can't help handing scribbles on napkins to your colleagues, it's about how to back out your own thought process and get more and better contributions from your colleagues. Either way, it's about better solutions. (Related blog post at http://www.designmap.com/practice/sparkle-ize-it/)TRANSCRIPT
![Page 1: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/1.jpg)
Design Thinking Meetup
Sparkle-ize It!
@DesignMap #DesignThinkingSF
![Page 2: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/2.jpg)
What I’m doing
1. What is “getting a napkin”?2. How does it relate to design thinking?3. How does it relate to roles besides design?4. What is “sparkle-izing”?5. Example of getting a napkin6. So what do we do? 7. Consider your options8. Once you know, 7 tactics for ideating.9. NB10.What if you draw on napkins?11.Conclusion, questions, war stories….
@DesignMap #DesignThinkingSFSparkle-ize It!
![Page 3: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/3.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 4: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/4.jpg)
@DesignMap #DesignThinkingSFSparkle-ize It!
![Page 5: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/5.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 6: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/6.jpg)
“Design Thinking”
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
![Page 7: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/7.jpg)
= Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
![Page 8: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/8.jpg)
Empathize
Define
Ideate
Prototype
Test
= Design
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 9: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/9.jpg)
= Design= Communications
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 10: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/10.jpg)
= Design= Communications
= Product Management
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 11: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/11.jpg)
= Design= Communications
= Product Management= Development
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 12: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/12.jpg)
= Design= Communications
= Product Management= Development= Aestheticians
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 13: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/13.jpg)
= Design= Communications
= Product Management= Development= Aestheticians
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 14: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/14.jpg)
“Jazz it up a bit.”
![Page 15: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/15.jpg)
“Make it look good.”
![Page 16: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/16.jpg)
“Add some lipstick.”
![Page 17: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/17.jpg)
“Just be creative with it.”
![Page 18: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/18.jpg)
“Make it sexy.”
![Page 19: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/19.jpg)
“We need more eye candy.”
![Page 20: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/20.jpg)
“Fill in the details.”
![Page 21: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/21.jpg)
“Do your...”
![Page 22: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/22.jpg)
Sparkle-ize It!
**
*
*
*
**
*
*
*
**
**
![Page 23: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/23.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
Example
![Page 24: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/24.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 25: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/25.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 26: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/26.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
“We hope by answering these questions we can get to the heart of the requirements that you expressed in your document.”
![Page 27: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/27.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 28: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/28.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 29: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/29.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 30: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/30.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
So, what to do?
![Page 31: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/31.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
![Page 32: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/32.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
system / relationship
![Page 33: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/33.jpg)
Consider 4th Order Design
Sparkle-ize It! @DesignMap #DesignThinkingSF
© Photo by Johnny Holland, sketchnote by Jake Causby
![Page 34: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/34.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
system / relationship
![Page 35: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/35.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
![Page 36: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/36.jpg)
Empathize
• it’s not optional
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 37: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/37.jpg)
Empathize
• it’s not optional• out of time
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 38: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/38.jpg)
Empathize
• it’s not optional• out of time• this is best
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 39: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/39.jpg)
Empathize
• it’s not optional• out of time• this is best• this is all your job entails
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 40: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/40.jpg)
Empathize
• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 41: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/41.jpg)
Reasons of Opportunity
• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 42: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/42.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
![Page 43: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/43.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
![Page 44: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/44.jpg)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
ezihtapmE
enifeD
etaedI
epytotorP
tseT
![Page 45: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/45.jpg)
Consider 4th Order Design
Sparkle-ize It!
= Design= Communications
= Product Management= Development= Aestheticians
@DesignMap #DesignThinkingSF
ezihtapmE
enifeD
etaedI
epytotorP
tseT
![Page 46: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/46.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
7 Techniques
![Page 47: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/47.jpg)
Technique 1: 3 Things
• ask:• most important thing this does• things you wish this did better• words you’d use to describe this
• make three new versions
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 48: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/48.jpg)
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 49: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/49.jpg)
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 50: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/50.jpg)
Technique 3: Competitive Analysis
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 51: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/51.jpg)
Technique 4: Re-Trace Their Steps
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 52: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/52.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
why h
ow
?
??
![Page 53: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/53.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 54: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/54.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 55: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/55.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 56: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/56.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 57: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/57.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 58: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/58.jpg)
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 59: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/59.jpg)
Technique 6: Heuristic Ideation
• variation using 4C’s: • components• characteristics• challenges• characters
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 60: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/60.jpg)
Technique 6: Heuristic Ideation
Brad Mike Molly Kristen
drive to dealer
dealer-generated content?
show reviews / ratings of dealers, any dealer perks (gas cards, coffee, etc.)
show reviews / ratings of dealers
schedule test drive
compare cars (more page views)
collaborative comparison selection
price focus let select comparison criteria
let select comparison criteria
read more details
magazine-style format, integrated content
larger type! let select details of interest, make content easy to find and parse
let select details of interest
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 61: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/61.jpg)
Technique 7: Business Model Canvas
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 62: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/62.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 63: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/63.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
NB
![Page 64: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/64.jpg)
Nota Bene
• Not me vs. you• No thick skins
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 65: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/65.jpg)
Nota Bene
• Give good feedback:• Try, “I like…” / “I wish…” / “What if…”
(IL/IW/WI)• State the specific observation and
explain the impact.• Be direct, respectful, and sincere
(don’t say, “You need to…”.)• If you have something nice to say,
please say it. • Pause and wait for reactions.
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 66: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/66.jpg)
What if you draw napkins?
• consider:• be introspective
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 67: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/67.jpg)
Sparkle-ize It! @DesignMap #DesignThinkingSF
http://www.dubberly.com/articles/stevejobs.html
![Page 68: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/68.jpg)
What if you draw napkins?
• consider:• be introspective• be inquisitive
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 69: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/69.jpg)
What if you draw napkins?
• consider:• be introspective• be inquisitive• don’t take it personally
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 70: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/70.jpg)
What if you draw napkins?
• consider:• be introspective• be inquisitive• don’t take it personally
• when is it ok?
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 71: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/71.jpg)
The Long Game
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 72: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/72.jpg)
Giants
• Richard Buchanan• Toby Golsby-Smith• Gamestorming, by Dave Gray, Sunni Brown,
James Macanufo • Design Thinking, edited by Thomas Lockwood• Hugh Dubberly, Dubberly Design Office• dschool.stanford.edu• Edward Tauber, Heuristic Ideation Technique• Alexander Osterwalder, Business Model
Canvas
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 73: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/73.jpg)
Future Giants
• Emily Brower Auchard• Ryan Reposar, Dubberly Design Office• Chris Hoover, Openet• DesignMap: Nathan Kendrick, Greg Baker,
Chuck Moore, Jason Fraser, Ryan Cornwell, Kana Knaak, Mike Aurelio, Priyanka Patel, Tin Phatanapirom, Rona Asuncion, Ben Tremper, Rachel Hallock, Rob Gardziel, Nick Smith, Eddie Sheih, Matt Leigh, James Rafferty, Tiffany Chen, Josh Rautenberg, Patrick Leahy
Sparkle-ize It! @DesignMap #DesignThinkingSF
![Page 74: Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)](https://reader035.vdocuments.net/reader035/viewer/2022062405/5556637bd8b42a144c8b4ad0/html5/thumbnails/74.jpg)
Good Luck!
Audrey [email protected]
@audcrane@designmap#DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF