design thinking: new skills, new thinking. · 2017-09-06 · design thinking: new skills, new...

Design thinking: new skills, new thinking.

Building better value and better businesses.

Jon Foster-Pedley#AfricaDean

© Henley Business School 2014. All rights reserved 1

© Henley Business School 2017. All rights reserved3

Perfectionism-is-a-pathology

There-is-a crack in-everything.-That's-how-the light gets-in.


The-HenleyAfrica-strategy

Our NING Creategy site

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Or email me and request to be added.

[email protected]


Communications info sheetNING Site for interaction and material. www. http://creategy.ning.com/ this is a closed group so either:

1. go to the site and ask, or 2. email me at [email protected] or ]3. use this link to request an invite: http://creategy.ning.com/?xgi=zJhFmx2LOkWLU5

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If you have any thoughts, queries or ideas, my email is [email protected] and you can WhatsApp me on +27713594356

You can request to join the Henley Africa alumni community on https://henleyafricaconnect.comwhich is our Graduway alumni site

You can ask to be included on any newsletters etc by email [email protected]

best regards, Jon Foster-Pedley


The invisible strategies of creativity?

?Mystery

Heuristic Trial & error

Algorithm‘Factorify’

Mystery and exploration

Trial and experimentation

The invisible strategies of creativity

Formula for commercialscale and exploitation

Visible, tangible tactics

d d

The invisible strategies of creativity?

The invisible strategies of creativity

Discovery-of-solutions- (creative-process-–disciplines-of-which-are-largely-invisible-to-operations-mindset)-

Reliable-and-scalable-operations-(innovation- process)


Complexity-is...-what?

Complexity+of+relationships,+thinking+and+reasoning+process

Complexity

+of+information

Boundary-judgments- !Steps-of-causality !Multiple-perspectives !Stakeholder-differences !

Efficiency

Effectiveness

Legitimacy

Planning-the-future

Managing-the-present

Shaping-the-future

High

HighLow

Middle/junior-managers

Senior/middle-managers

Exco-and-board

Levels-of-abstractio

n-and-tangibility

!No.-and-interdependencies-of-variables-

!Uncertainty-and-ambiguity-

!

Stratified-systems--T levels-of-complexity

Sources:-Jacques,- Ryan,-FosterTPedley


Systems-thinking Design-

thinking

Computational-thinking

Fog

Water

Ice

How+can+we+understand+it?+What’s- the-context?How-do-all-the-parts-fit?How-do-they-affect-each-other?What-are-the-highly- leveraged-drivers?

How+can+we+create+it?What-are-the-unexpressed-needs?What-can-be-invented-to-meet-them?How-can-we-create-new-forms-of-value?How-can-we-prototype-and-try-out?

How+can+we+make+it+happen?Computational- thinking is-the-thought-processes- involved- in-formulating-a-problem-and-expressing-its-solution(s)-in-such-a-way-that-a-computer—human-or-machine—can-effectively-carry-out.

The-three-types-of-thinking-for-a-complex-world

Source:-Ryan-and-FosterTPedley-2017


decomposition T breaking-down-a-complex-problem-or-system-into-smaller,-more-manageable-parts.-

pattern+recognition+– looking-for-similarities-among-and-within-problems.

abstraction– focusing-on-the-important-information-only,-ignoring-irrelevant-detail

algorithms T developing-a-stepTbyTstep-solution-to-the-problem,-or-the-rules-to-follow-to-solve-the-problem

Getting+things+done.++The-four-cornerstones-of computational+thinking.


Let’s-design..

© Henley Business School 2017. All rights reserved21Source:-IDEO

Abstract-/diverge

Concrete/converge


Abstract-/diverge

Concrete/converge


Source:-Linda-Naiman


What-helps-a-person-be-a-better-design-thinker?

St Exupéry

The beginner’s mindsetDon’t judge. Just observe and engage users without the influence of value judgments upon their actions, circumstances, decisions, or “issues.”

Question everything. Question even (and especially) the things you think you already understand. Ask questions to learn about how the user perceives the world. Think about how a 4-year-old asks “Why?” about everything. Follow up an answer to one “why” with a second “why.”

Be truly curious. Strive to assume a posture of wonder and curiosity, especially in circumstances that seem either familiar or uncomfortable.

Find patterns. Look for interesting threads and themes that emerge across interactions with users.

Listen. Really. Lose your agenda and let the scene soak into your psyche. Absorb what users say to you, and how they say it, without thinking about the next thing you’re going to say.



Source:-Stanford-DTSchool

It’s-a-dance-and-a-flow….

Pulling-one-way,-then-the-other


Source:-Stanford-DTschool

You have to develop a Point of View - POV

As a strong opinion, weakly held…• Strong opinion: – a belief or judgment that rests on grounds insufficient to

produce complete certainty– one that you’ll strongly argue for

• Weakly held:– You’ll listen to contradictory views and opinions.– You’re looking for evidence that may contradict your strong

opinion.– You’re open changing your mind and your actions.


Can creativity be learned?

• It turns out the rather narrow definition of classic ‘IQ’ intelligence is innate – a gift from nature.

• However creative capacity is only 30% innate – 70% is nurture and environment – so yes – you can learn creativity…


Small d and big D design

• Design changed from big thinkers like Brunel to designing small products and iterative improvements.



DESIGN THINKING RESEARCH LEAN STARTUP BUSINESS MODEL DESIGN ORGANIZATIONAL GROWTH

Empathize

Define

Ideate

Prototype

Test

ResearchGoals

LiteratureResearch

EmpiricalResearch

DataAnalysis

FeasabilityStudy

Evaluate

Ideas

Build

Product

Measure

Data

Learn

CustomerDiscovery

CustomerValidation

CustomerCreation

CompanyBuilding

Value Proposition

Design

BusinessModelDesign

Scale up

Expand

Diversify

Consolidate

Institutio-nalize

Revitalize

Restart

Co

nve

rgin

gD

iver

gin

g

Pre-seed Seed Early-stage Growth Maturity Decline

FoundersCrowdfunding

Friends, Fools & Family

Incubators & Accelerators

Angel Investors

Venture Capitalists

Banks

IPO

Fun

din

g

Lean Scale-Up: Innovation & Entrepreneurship for New Ventures

fast-track

Technology Insourcing Licensing out Spin-outs

OPEN INNOVATION AGILED-School, Stanford Ellert, Guido & Schafmeister (2014), Barringer (2015) Chesbrough (2006) Ries (2011) Agile Manifesto (2001) Osterwalder (2014), Steve Blank (2013) Greiner (2004)

Gro

wth

th

rou

gh

C

reat

ivit

y

Growth through

Direction

Growth through

Delegation

Gro

wth

thro

ug

h

Co

ord

inatio

n

Growth through

Collaboratio

n

Growth through Entrepreneurship

Innovative Dutch serious games for serious professionals


The-IDEO-way…


Another-way-of-looking-at-it

design thinking: new skills, new thinking. · 2017-09-06 · design thinking: new skills, new...

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