design thinking (workshop) - thinking- uni bergamo... · - over 300 design thinking workshops in 11...
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DESIGN THINKINGUni Bergamo Workshop
April 13, 2017Ricardo Altimira Vega, PhD
Design thinking: Uni Bergamo Workshop objectives
- Familiarize with DT
- Share success factors
- Exercise one Uni Bergamo case- express
- Have Fun
Facilitator: Ricardo Altimira, PhD- PhD Cum Laude-UPM, Spain- Executive MBA, IE B-School, Spain- Master Business and Finance, New York University, USA- President Class, Harvard University, USA
- 20 years Associated Professor, IE B-School- Visiting Professor at UTS-Australia / FGVargas-Brazil / SDA Bocconi and Consorzio MIB-Italy / Javeriana-Colombia / Guanghua-Pekin University, China / Tec Monterrey-Mexico
- Over 300 Design Thinking workshops in 11 countries
- Board Member www.hi-consult.com / www.chefvalo.com
Design thinking: What?
Set of tools of designers and architects "transferred" to the world of business
Based on:- Focus on the customer/ user (empathy)- Co-work- Creativity "at its best“:thinking out of the box- Agile and visual prototypes
Design thinking: Where (areas)?
- Innovation in products and services
- Business models for: - Start-ups- Re-engineering
- Digital Transformation for:- Customer/ user- Process- Human team
- Problems / Problems / Problems
Design thinking: spaces to “create”
- Hubs
- Creativity Centers
- Iconic Buildings
Impact-Hub Madrid
U-lab / UTS – Sydney
Hub AREA 31 – IE B-SCHOOL, Madrid
Guggenheim Museum-Bilbao /
Deusto B-School
Design thinking: Who is Who?(Invitation to read / e-visit / site-visit)
- Tim Brown ( IDEO / USA)
- David Kelley ( Stanford D-School / USA)
- Roger Martin ( Harvard B-School / USA)
- Frank Ghery (FOGA / USA)
Design thinking: Who is who?
Tim Brown (IDEO) David Kelley (Stanford D-School)
Design thinking:Who is who?
Roger Martin (Harvard) Frank Ghery (FOGA)
Design thinking: How?5 I’s methodologySources: Stanford-IDEO / HPI / UTS
- Identification- Invitation- Ideation- Iteration- Implementation
2.Invite
1.IDENTIFY
3.IDEATE
4.ITERATE
5. IMPLEMENT
Observe and empathize
with clients and users to understand
their point of view about the problem.
Those stakeholders whose talent and
experience can bring value and creativity
Successive Brainstorming
Convergent and Divergent
Through rapid and economic
prototypes with stakeholders
and customers
Including measures of success and impact
DESIGN THINKING: How?The 5 I´s methodology
6…..
Design thinking “express” exercise: Proposed challenges
Identification step-I1. Individual work: Post-It2. Team work: Discussion with leaders3. Pair of teams agreement4. Presentations
Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters
.
Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters
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Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters
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Design thinking “express” exercise: Proposed challengesIdentification step-I: post-its/posters
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Design thinking “express” exercise: Proposed challenges
Identification step - II(Summary prepared by each team leader and agreed with team leader from neighbour table)
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Design thinking Uni Bergamo “express”Proposed challenges - Summary
Design thinking “express” exercise:
Ideation step (Third “I”)(We decided that an App for the students will be the solution for the cvhallenges and we brainstorm the functionality of the App).
Design thinking “express” exercise:
Ideation step (Third “I”)
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Design Tools Building Blocks( DT tools assignment by teams)
Design thinking “express” exercise: Building Blocks for DT Tools
Co-working Teams-Up
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Design Propthinking “express” exercise: Building Blocks(Co-work Tables)
Design thinking “express” exercise: Building Blocks (Co-work Tables)
Design thinking “express” exercise: Building Blocks (Co-work Tables)
Design Tools Building Blocks( DT tools - “elevator pitch” contest)Customer Journey
Design Tools Building Blocks( DT tools - “elevator pitch” contest)Empathy Map
Design Tools Building Blocks( DT tools - “elevator pitch” contest)Stakeholders Canvas
Design Tools Building Blocks( DT tools - “elevator pitch” contest)Business Model Canvas ( www.businessmodelcanvas.com)
Conclusions: - - Great Job on our “express” exercise!- - Design thinking is here to stay
…and to help UniBergamo students
Thanks for your participation and always at your disposal: