design thinkings & lean product development by ryan allen
TRANSCRIPT
Design Thinking & Lean Product Development
•How to Identify a Real Problem That’s Worth Solving
Ryan Allen@ryanallen_com
Design is about solving real problems.
Ryan Allen@ryanallen_com
What do you mean by "real problem"?
Ryan Allen@ryanallen_com
Ryan Allen@ryanallen_com
Ryan Allen@ryanallen_com
So how do we identify a root cause of our users’ problem?
Ryan Allen@ryanallen_com
The Toddler Method!
Ryan Allen@ryanallen_com
The 5 Whys by Sakichi Toyoda for the Toyota Motor Corporation during
the evolution of its lean manufacturing methodologies.
Ryan Allen@ryanallen_com
I’ve got problems.
Ryan Allen@ryanallen_com
We’ve got problems.
Ryan Allen@ryanallen_com
Perceived Problem:I have too much stress.
Ryan Allen@ryanallen_com
1. Why do I have too much stress?
Ryan Allen@ryanallen_com
1. Why do I have too much stress?Because I have too many stressful thoughts.
Ryan Allen@ryanallen_com
2. Why do I have too many stressful thoughts?
Ryan Allen@ryanallen_com
2. Why do I have too many stressful thoughts?
Because I can not calm stressful thoughts.
Ryan Allen@ryanallen_com
3. Why am I unable to calm stressful thoughts?
Ryan Allen@ryanallen_com
3. Why am I unable to calm stressful thoughts?
Because I do not practice calming stressful thoughts.
Ryan Allen@ryanallen_com
4. Why do I not practice calming stressful thoughts?
Ryan Allen@ryanallen_com
4. Why do I not practice calmingstressful thoughts?
Because I don’t have a process for calming stressful thoughts.
Ryan Allen@ryanallen_com
Problem Definition:To enable the user to calm their mind in an effort to reduce their
stress.
Ryan Allen@ryanallen_com
5. Why do I not have a process to stop stressful thoughts?
Ryan Allen@ryanallen_com
5. Why do I not have a process to stop stressful thoughts?
Because I'm not aware of myself enough to know I need one.
Ryan Allen@ryanallen_com
Real Problem Definition:To enable the user to become more aware of their true self in an effort to calm their mind and reduce their
stress.
Ryan Allen@ryanallen_com
@ryanallen_com