DESIGNDAGEN 2015

Norsk design- og arkitektursenter 15. april 2015Idar Kreutzer, adm.dir i Finans Norge

Foto: Kreativt Forum

- THE ONLY THING NECESSARY FOR THE TRIUMPH OF EVIL IS FOR GOOD MEN TO DO NOTHING

EDMUND BURKE

Business as usual is not an option

Today and BAU: The world is on an unsustainable track

Vision 2050: Around nine billion people live well, and within the limits of the planet

Source: World Business Council for Sustainable Development, Vision 2050

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Environment

Economy

Society

Sustainablevalue

creation

Perspektiv på bærekraft

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”Those companies that

wait to be forced into

action or who see it solely

in terms of reputation

management or CSR, will

do too little too late and

may not even survive.”

Paul Polman, CEO Unilever

Increasing complexity

of risk

Changing consumer behavior

Business

Evolving framework conditions

Rising cost of capital

Fluctuating prices and

availability of raw materials

Source: World Business Council for Sustainable Development, Vision 2050

Strategiske konsekvenser

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Sustainability is 'the ultimate design brief'

Design for the future• Energy efficiency

• Use of materials

• Recycling – closed loop design

• Weight/volume/transportation

• Sustainable living

• Sustainable consumption

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Making a sustainable

lifestyle attractive

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Design for gode kundeopplevelser

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Bærekraftige bygg og effektive prosesser

Vision for 2050

Close to zero net energy buildings

Turbulent teens

Turning the market toward energy efficiency

Transformation time

Smarter buildings, wiser users Kilde: WBCSD, Energy Efficiency in Buildings, 2008

Players and practices in the building market

System integration is key to achieving energy efficiency in buildings

Powerhouse - constructing Norway’s first energy positive building

”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.”

Verdiskapende partnerskap

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