designed to perfection · 04 market size 2018 2019 2020 2021 2022 2023 20.65 26.91 23.57 35.07...
TRANSCRIPT
DESIGNED TO PERFECTION
PROBLEM/OPPORTUNITY
• Dominance of unorganized players in the Customised Home Interiors market.
• Variation in Quality committed and delivered
• Lack of Transparency • Poor 3D Visualisations• Delays in Execution and Delivery• Unexplained Costs
02
VALUE PROPOSITION
• Better 3D Visualization of Design• Commitment of High Quality• Timely delivery • Transparent Pricing • Technology Platform “WISHBOARD”
• BOQ for material• Error-proofing the
conceptualization to execution
03
04
MARKET SIZE
2018 2019 2020 2021 2022 2023
20.65
26.91
23.57
35.07
30.72
40.04
Legend: City
# Un-Sold Homes| #Ready to Move-in
Unsold Stock of House & Ready to Move-in Homes-2019
Delhi- NCR 186,710| 23,500
Mumbai219,490 | 22,300
Hyderabad25,960| 4,400
Bengaluru73,340| 12,000
Chennai30,840| 8,800
Kolkata 49,470| 5,400
Pune87,440| 8,600
Rest of India|673210| 85000
India Residential Furniture Market $Bn
86%
11% 3%
USD 16.5bn
75%
18%
7%
USD 25bn
Home Furnishing Market Share
05
MARKET SIZE
HIG MIG LIG
7,17,000
35,1000
19,82,000
25,000
14,57,000
64,7000
Unorganized
Organized Offline
Online
Cumulative Housing Demand-Supply In Top 8 Cities (2016-20)
FY 2018
FY 2022
06
HOW IT WORKS?
HOME FURNISHING
SaaS
DESIGNING PROCUREMENT INSTALLATIONPRODUCTION
DESIGNERS RETAILERS SUBSCRIPTIONMANUFACTURERS
B2B
07
Revenue Model
CUSTOMERENQUIRY
ORDER CONFIRMATION
PROCUREMENT FINALIZATION
FLOOR PLAN
SITE VISIT
DESIGNING
DESIGN FINALIZATION
Day 1
10%
Day 40
40%
Day 75
100%
Payment Schedule
Digital Marketing
Partnering with Retailers Builders and Real Estate
agents on a revenue share
model
Lead generation through Referrals
08
CUSTOMER ACQUISITION STRATEGY
09
COMPETITIVE ANALYSIS
010
MANAGEMENT TEAM
Mahesh ShahCo-Founder
Pratik ShahCo-Founder
11
FINANCIAL PROJECTIONS & KEY METRICS
YOY: 46%
FY 2 0 1 7 (A) FY 2 0 1 8 (A) FY 2 0 1 9 (A) Y EAR 1 Y EAR 2 Y EAR 3 Y EAR 4 Y EAR 5
44
201 199 192
216 228
252
276
1 2 3 4 5 6 7 8
New Home Renovation
Customer Orders
44
211 10 12 12
24 24 24
Revenue (in ₹ 000’S)
ARPU-
✓ Year 1: ₹ XX Lacs
✓ Year 5: ₹ XX lacs
5 Years
12
CURRENT STATUS, TIMELINE & USE OF FUNDS
Burn Rate : ₹XX Lacs Revenue : ₹XX Lacs
Burn Rate : NIL Revenue : ₹XX Lacs
Pre-Funding
Post Funding
(₹X,XXX)
MarketingTotal
RevenuePersonal
Cost
General & Administration
₹ XX,XXX (₹ XX,XXX)
(₹ X,XXX)
Usage of Funds
✓ Strengthen Technical Setup✓ Create Experience Centers✓ Hire Designers✓ Customer Acquisition
Investment Required- $ XMn
13
CONTACT
WELFURNBearing No 26-1A, First
Floor 1st Main Road, Industrial Town
Rajajinagar, Bangalore - 560044
www.welfurn.com [email protected] +91-9844317827
ADDRESS WEBSITE E-MAIL CONTACT