A look at the different areas of Graphic Design and at a select number of designers, their work, clients and main

areas of expertise. Designed in an easy to read format to make finding designers that much easier.

Designer Finder PublicationPrinted on Bulky News Print & Burgundy paperTitle text font: Big NoodleTitlingBody text font: Quaver Sans

contents

7Blogs

9Branding & Identity

17Editorial & Publishing

25Information & Way Finding

33Product & Packaging

41Retail & Promotion

49Notable Designers

5

blogs to use

branding & identity

general design

retail & promotion

editorial & publishing

product & packaging

information & way finding

www.thedieline.comwww.packagingoftheworld.comwww.lovelypackage.com

www.brandnewwww.davidaireywww.helveticbrands

www.creativereview.comwww.aisleone.netwww.dexigner.comwww.ilovetypography.comwww.grainedit.comwww.dirtymouse.co.uk

www.retaildesignblog.netwww.design4retail.co.ukwww.thewindowdisplayblog.com

www.loveinfographics.comwww.informationisbeautiful.netwww.wayfindinguk.wordpress.com

www.magspreads.netwww.book-by-its-cover.comwww.manystuff.org

7

8

Branding & Identity

Branding & Identity is the visual representation of a business. This directly affects how they are perceived by the general public and targeted audience. It can be as little as designing a simple logo for a brand, to designing and creating a whole interior for a retail space or creating environmental designs.

David Airey is a graphic designer based in Northern Is-land, who has a large amount of experience in the design industry. He works mainly in Branding & Identity, and has worked with a large amount of large name clients. He has also written two design books.The image to the left is part of a Branding project for Tunelinks.Clients include: Tudor Bourn, Giacom, Campus IT, Kairos.Website: http://www.davidairey.com

Build is a design studio producing modern, graphic solu-tions for lifestyle clients, both independent and corporate. The core strength of the studio is in Branding & Identity, but work is also produced in other design areas, such as Packaging, and Motion Graphics. The majority of work is designed in a simple vector image format, using bold colours and stand out typography.The image to the left shows the Identity The Build created for Simple Records. Clients include: Made.com, Nokia, Getty Images, Sony Computer Entertainment.Website: http://wearebuild.com

The Consult is a team of brand and design experts, working in the areas of Identity, Advertising & Digital Design. Within this, The Consult has worked in Editorial and Packaging works. Their work consists of simple ideas executed in a way best suited to the client.The image to the left is a Identity reinvention for Bang Your Own Drum.Clients include: BBC, Next, The Pigeon Detectives.Website: http://www.theconsult.com

David Airey

the build

The consult

11

frederico landini12

400 is a small design studio based in London, which works primarily in Branding, with more works in website design & Editorial work. All design work is very simple with limited colour palettes.The image to the left is an Identity created for Roc Noir.Clients include: Plum, ILM, Citylaw, Cedar.Website: http://www.400.co.uk

Analogue is a Leeds based design studio which works in most areas of Graphic design, ranging from Branding to Packaging. The work is a mixture of simple design to more complicated, designed for the client, design.The image to the right was designed for Freedom Studios,Clients include: Radio 1, Universal Music, The Hummingbird, Fresh.Website: http://www.madebyanalogue.co.uk

Alt Design is a small design company based in the Mid-lands with work in Branding, Digital & Print. Within this, they work in Editorial & Infographics, all depending on the needs of the client.The image to the right is a business card for Tom Hartley, complete with the logo designed by Alt Design.Clients include: Bench, The Dial, Illy Coffee, Canopy.Website: http://www.alt-design.net

Landini is a Graphic Designer based in Italy. His work is mainly in Branding & Typography. Each piece of work has a simple design approach, though all outcomes are hugely different and unique.The image to the right is a logo & identity designed for Whitescape, including a bespoke typeface. The opposite page is a collection of a few of the logos designed.Clients include: 2703, Whitescape, Carbon Based.Website: http://www.idependonme.com

400

analogue

Alt design

Frederico Landini

13

BVD is a design studio based in Stockholm, Sweden. Their work is always simple, clear and innovative. They work to continually update brands and give them a more contemporary feel.Their work is in Identity, Packaging & Store concept (Retail), and usually take on larger scale projects instead of a one off.Clients include: H&M, 7-Eleven, Beckers, Candy King.Website: http://bvd.se

bvd

14

All work over the spread was cre-ated for the Branding & Identity of the 7-Eleven coffee shop in Sweden.BVD took the companies iconic stripes and used them in a contem-porary and fresh way to reinvent the branding for the shop.

15

Why Not Associates is a design studio based in London and does a large variety for work, ranging from Branding & Identi-ty to Environmental design. Their work is simple concepts, which are clever and memorable visual Identities for the clients.Clients include: V&A, Envy, Square, The Reel.Website: http://whynotassociates.com

The Official Manufacturing Company is a design studio based in Oregon. It is relatively new in the design industry but has a wide range of work in all design fields, and has had quite a few big clients.Clients include: Nike, Ace Hotel, Google, ADX.Website: http://www.omfgco.com

Why Not Associates

The Official Mfg Co.

16

Editorial& Publishing

Editorial and Publishing is the relationships between image and text on a page. It involves putting the message across in an appropriate way, visually and con-textually. It includes; format, presentation, typefaces, point sizes, grids & guides, stock. It could be creating one single page, or a whole publication.

Project Projects is a design studio based in New York which focuses on print, identity, exhibition, and interactive work with clients in art and architecture. Their work includes Editorial, website design and Promotion.They have a huge range of work, all with their own individual appearance depending on the client.The image to the left is a double page spread from a exhibition publication.Clients include: Architecture Workroom, SALT, WORK.Website: http://projectprojects.com/

Buro Destruct is a small but well known and renowned design studio based in Switzerland. They work in a variety of different fields, mainly in music artwork and promotion, and also web design, but their Editorial work is also notable.The image to the left is a spread from one of their books dedicated to showing their own work.Clients include: Crazy Creek, Coca Cola, V&A, Swiss Culture.Website: http://www.burodestruct.net/

Neo Neo is a Geneva based visual communications and graphic design studio. Their areas of work include Identity, Publications, Promotion & Packaging.The image to the left is part of a promotional package and art direction for Black Movie.Clients include: Double, Fil Rouge, Oggo, Britter Group.Website: http://www.neoneo.ch

project projects

buro destruct

neo neo

19

experimental jetset20

Blow is a relatively new design studio which is based in Hong Kong, specialising in Identity, Editorial & Retail work. For such a new studio it is highly regarded and has already won a number of design awards.The image to the right is a double page spread from a programme created for Detour.Clients include: Torimen, Soil, Imagine 8, Crocodile.Website: http://www.blow.hk

Deep is a London based design agency which specialises in Print work, as well as work in Identity & Branding.The image to the right is a spread from a magazine designed for Power Station.Clients include: Spinningfields, Ritz Magazine, Pop Magazine, A1.Website: http://www.deep.co.uk

David Carson is one of the worlds most well known graphic designers because of his radical post-modern approach to design work. His work ranges from editorial to promotional, with a huge amount of commercial work from big industry names.The image to the right is a spread from his Ray Gun magazine.Clients include: Bose, Obama Campaign, Quicksilver.Website: http://www.davidcarsondesign.com

Experimental Jetset is a small independent design studio based in Amsterdam. They do a large range of work, with a majority in Editorial work. Their work is a contemporary take on Swiss Modernism, with an innovative approach.The image to the right is a spread from a catalogue for Elysian Fields.Clients include: First Amsterdam Film Night, Paradisco 2000, DTC.Website: http://www.experimentaljetset.com

blow

deep

david carson

experimental jetset

21

Kelava is a graphic designer based in Melbourne, Australia. He works mostly in Editorial and Branding design, with explorations into infographics and typeface design.Clients include: Common Man, Coco Vodka, Mercedes, Dulux.Website: http://www.josipkelava.com

josip kelava

22

All work over this spread is taken from Bone - Anatomy Illustrat-ed, a book designed by Kelava, incorporating old illustrations with his contemporary typeface to give the whole book in general a much more up to date and interesting feel.

23

Sedgewick is an independent graphic designer who works through agencies as well as directly with clients. He works in all areas of graphic design, most notably Identity and printed media including Editorial work.The image above is a double page spread from a brochure created for Bruntwood property company.Clients include: BBC, Warburtons, Cosatto, CityCo.Website: http://www.designbydave.co.uk

Madison Graphic is a Norwich based design studio which works in print, screen & environment design. Their work is very simple with a modernist style approach, still with a innovative and contemporary look about them.The image above is a spread from a conference programme for The Methodist Church.Clients include: Eye Magazine, Mole, The Methodist Church.Website: http://www.maddisongraphic.com

dave sedgewick

madison graphic

24

information& way finding

Information & Way finding is about making life easier for the consumer. It is an aid or visual representation of data. These are mainly environmental, such as road signs or directional signs, but also come in the form of data visualisation or maps. Media form depends completely on context & use.

Tarussio is a designer based in Italy who works in Branding and Advertising, but his work in visual Informa-tion is notably interesting and creative. He works design over the top of photography in a majority of his work.The image to the left is one image from a series of Infographics he created to do with being a designer.Clients include: Maxelá, Piaggio, SaabWebsite: http://www.behance.net/tarumbo

Peemoeller is a Graphic Designer currently based in the Mediterranean. He does a large range of work, each with their own individual aesthetic appearance completely dependent on the client and their needs. His way finding work is a small portfolio, but is well known because of it’s creativeness.The image to the left is one of the many way finding signs he created for the Eureka car park.Clients include: Eureka, Cheaptricks, KPMG.Website: http://www.axelpeemoeller.com

Ørntoft is an independent designer based in Copen-hagen, Denmark who works in Information design and Editorial design. He works in a variety of ways, with his more interesting Infographics combining photography and digital work.The image to the left is part of a series of infographics relating to refugees and immigrants in Denmark.Clients include: Sustainia, Jotun, DIY, ASA.Website: http://www.peterorntoft.com

Fabrizio Tarussio

Axel Peelmoeller

Peter Ørntoft

27

the design surgery28

Lono is a design agency based in London who work in a variety of different areas of design. They work primarily in Information Graphics & Editorial design.The image to the right is from a brochure created for Communicate.Clients include: Costa, AXA, Dolmio, TropicanaWebsite: http://www.lonocreative.com

Komboh is a design studio based in Canada. They do a wide range of design work, covering most of the fields.The image to the right is part of a brochure designed for Bayer Cropscience.Clients include: The New Yorker, Avenue, Sled Island, Klem & Co.Website: http://komboh.com

The Design Surgery is a London based design studio which works in Editorial, Information & Branding design.They do a large amount of data visualisation, as shown on the opposite page.The image to the right is a spread from a survey for Raconteur.Clients include: Reconteur, Times Newspaper, IBM, Holland Herold Magazine.Website: http://www.thedesignsurgery.co.uk

Cartlidge Levene is a London based design studio which specialises in Information & Way finding, specifically in commercial areas.The image to the right is part of a way finding system created for Tate Modern in London.Clients include: The Tate, Selfridges, Royal College of Art, Bristol Museum & Art Gallery.Website: http://cartlidgelevene.co.uk/

lono

Komboh

the design surgery

cartlidge levene

29

Zero Per Zero is a Graphic Design Studio of two designers. Their work is mainly in Information display, such as their subway system maps, as well as Illustration and commercial work.Clients include: Opening Ceremony, Samsung, Knock Creative, SK Telecom.Website: http://zeroperzero.com

zero per zero

30

The work shown is Zero Per Zero’s take on the Tokyo subway system, coming in four different sizes, depending on the use. It is a more stylised and creative way of looking at the subway system.

31

Brand Culture is design studio based in Australia which works in Branding, Way finding & Environmental design on a large scale.The image above is part of a way finding system created for a car park for Sydney Water.Clients include: Barclays, Mirvac, Quantas, GWF.Website: http://brandculture.com.au

Agabio is a designer based in Italy, who works in a variety of different areas of design. His work is all in his own signature aesthetic, each with their own individual twist.The image above is data visualisation for tourism in Antarctica.Clients include:Website: http://www.everythingisanumber.com

brand culture

Stefano Agabio

32

product& packaging

Product and Packaging is the relationship between the product, it’s packaging, and how it is represented to the audience. It is all dependant on how the client wants the product to be seen by the audience. Packaging can either be part of the product, something diverse, or just holder of the product.

Mucca is a branding firm which is based in New York. They also work in environmental design and packaging design, along with interactive media.The image to the left is packaging created as part of branding for Casa Lever.Clients include: GQ,Harper Collins, One Atlantic, The Chelsea.Website: http://www.mucca.com

Studio MPLS is a design studio based in Minneapolis, Minnesota. They work in Packaging, as well as doing work in Branding.The image to the left is one packaging design created for Crown Maple Syrup.Clients include: Aveda Men, American Eagle, Neve, Minute Maid.Website: http://studiompls.com

In House is a design studio based in Auckland, New Zealand and has a wide range of works in Editorial, Identity & Packaging.The image to the left is a bottle design created for Boca Lupo.Clients include: Caravan, Caravan drinks, &Co, The Supernatural, Boca Lupo.

mucca

studio mpls

in house

35

pentagram36

Love is a Manchester based design company, which specialises in Brand initiation. Work areas include Packaging, Promotion and Editorial.The image to the right is packaging for Cook’s One Pots.Clients include: Nike, Umbro, Diageo, Sony.Website: http://www.lovecreative.com

Pentagram is the world’s largest independent design con-sultancy. The firm is owned and run by 19 partners.There are offices in London, New York, Berlin, and more. They work in a variety of design fields. A variety of packaging design is shown on the opposite page.The image to the right is packaging designed for Ila.Clients include: Tiffany & Co, HealGel, Mothercare, Eat.Website: http://www.pentagram.com/

Matt Burns is an independent designer based in Glasgow, who works in packaging, typography and web design.The image to the right isClients include:Website: http://www.mattburns.com.au

BVD is a design studio based in Stockholm, Sweden. The studio works a broad range of Packaging, Identity & Store Concept, and shows how simple ideas can be successful.The image to the right is packaging designed for IKEA.Clients include: IKEA, H&M, 7-Eleven, Absolut Vodka, Axfood.Website: http://bvd.se

love

pentagram

matt burns

bvd

37

Brent Couchman is an independent graphic designer based in San Francisco, California. He developed branding, packaging & illustration for Fossil, then moved to the Bay Area to work with Hatch design.Clients include: Coca-Cola, Google, GE, Seagram’s, Wil-liams-Sonoma, Target, Deus Ex Machina, Fossil.Website: http://www.brentcouchman.com/

Brent Couchman

38

All work displayed is packaging designed for Fossil, and Fossil collab-orated products.The designs are quirky and are cre-ative ways to package the products by Fossil.

39

Kucukaga is an independent designer based in Istanbul. The majority of his works are in Packaging design and branding design, working them hand in hand to give a business a full Identity.The image above is packaging created for Static Coffee.Clients include: Dripp, Dream Clothing, Black Goat Coffee, Espresso Republic.Website: http://www.salihkucukaga.com

Laki is a graphic designer based in Budapest, Hungary, who works in Packaging and Branding design, as well as other areas of design.The image above is a piece of packaging created for self made jam.Clients include: Mimi, Platz, Kolor, Kispiac.Website: http://www.behance.net/lakieszti

Salih Kucukaga

Eszter Laki

40

retail& promotion

Retail & promotion is all about the consumers experience in a retail environment, or when seeing a promotional piece. This can take the form of shop displays and environmental designs for retail spaces, but also includes events promotions and advertisement for a client in the form of posters or leaflets.

Irish Butcher is a London based design studio which specialises in design for print. They primarily deal with promotional work, as well as editorial and branding.The image to the left is promotional work created for the V&A.Clients include: V&A, Picador, Dear Clare Magazine, The Observer.Website: http://www.irishbutcher.co.uk

Mike Perry is a graphic designer based in the USA. He works in a huge variety of different ways, mainly using screen printing & hand drawn images. His work is recog-nisable by the same quirky aesthetic throughout.The image to the left is a promotional design created for Target.Clients include: Target, AOL, Nike, Microsoft.Website: http://www.mikeperrystudio.com

Glazer is a business and brand consultancy firm which deals with graphic design to create identities for clients. They also work in creating an environmental identity for clients.The image to the left is part of an environmental identity created for Morgan McKinley.Clients include: NHS, The Ritz, Mind, NSPCC.Website: http://www.glazer.co.uk

irish butcher

mike perry

glazer

43

blow44

Rossi is a designer based in the UK. He works in all areas of design and has won multiple awards for it. He recently started up a design studio ‘RM&CO’ with two partners.The image to the right is promotional material for Regione Toscana.Clients include: AKA, Logo, BCA, The Whysman Festival.Website: http://www.pgerossi.co.uk/index.php

Chris Rossi studio is a design and interior studio based in Tampa, Florida. The work is mainly in interior design, but there is work in retail design and branding as well.The image to the right is a retail interior created for Tebella Tea Shop.Clients include: La Mer Cosmetics, Whole Body View, Out Of LA, Redspark Studio.Website: http://www.chrisrossistudio.com

Cartlidge Levene is a London based design studio which specialises in Information & Way finding, specifically in commercial areas. They also design retail spaces.The image to the right is a retail space designed for FutureTalk Café.Clients include: The Tate, Selfridges, Royal College of Art, Bristol Museum & Art Gallery.Website: http://cartlidgelevene.co.uk/

Blow is a relatively new design studio which is based in Hong Kong, specialising in Identity, Editorial & Retail work. For such a new studio it is highly regarded and has already won a number of design awards.The image to the right is retail design for Crocodile.Clients include: Torimen, Soil, Imagine 8, Crocodile.Website: http://www.blow.hk

pete rossi

chris rossi Studio

cartlidge levene

blow

45

Bravo Company is a design studio based in Singapore. Their work is mainly in Branding & Identity, but building on that they have created retail designs for various clients. The majority of their work is simple design in one or two colours, each piece of work with it’s own individual and quirky traits.Clients include: SOFT!, Five & Dime, Lucha Loco, Mexout.Website: http://bravo-company.info/

bravo company

46

All images on these pages are taken from the branding & retail design of restaurant Mexout - a Mexican restaurant.

47

Gen.a is a design consultancy company based in Australia and the UK. Their work ranges from Branding to Promotional design.The image above is promotional material created for Vouge’s Fashion’s Night Out in Sydney.Clients include: Fair Trade International, Nepean, News Life Media, Vogue.Website: http://generationalliance.com

Oat is a design studio based in the USA. It works in most areas of design, most notably in Branding & Identity. However their promotional work is commercial and recognisable.The image above is part of a promotional campaign created for Wagamama’s restaurant.Clients include: Wagamama, Bondir, The Sinclair, The Wigwam Cabins.Website: http://www.oatcreative.com

gen.a

Oat

48

Notabledesigners

This section contains 11 designers who have not already been mentioned. It con-tains some of the most influential Graphic designers of the past decade, as well as a few more contemporary ones who did not fit into the previous groupings of design, but are definitely worth a mention.

Brody is a British designer considered to be one of the most influential post-modern designers. His work in layout design for Editorial work is well known and is what he is known for. His work for The Face magazine is notable, as is his work in Typography with FontWorks.Clients include: City Limits, BBC, The Times,

Rand was an American Graphic Design who is widely considered to be one of the most influential branding & logo designers of the past decade. He is best known for his large corporate logos, such as Next, ABC & IBM. Many of these are still in use. He is thought to be one of the originators of Swiss Design.Clients include: Next, IBM, ABC, Ford, Yale, UPS.Website: http://www.paul-rand.com

Muller is a designer based in Amsterdam. He works mainly in typography but also works in Branding & Web design. Many of his works have been published in various design books as his approach to type is innovative and individual.The image to the left is a 3D typeface he created.Clients include: Endeavour Snowboards, Zimpel, Gaudi.Website: http://www.jarrik.com

Neville Brody

Paul Rand

Jarrik Muller

51

Dan Cassaro52

Bass was an American graphic designer & film maker, best known for his film posters and title sequences. His best known work is his film posters for Hitchcock.The image on the right is a film poster Bass produced for The Human Factor from director Preminger.Clients include: Hitchcock, Kubrick, Wilder, Kleenex.Website: http://saulbass.tv

Cassaro is a designer based in New York. He works pri-marily in typography and is regularly working on branding & Identity, as well as advertising for large companies such as the New York Times. The images on the opposite page are a selection of designs created by Cassaro.The image to the right is from a commercial created for Ford Fiesta.Clients include: MTV, Ace Hotel, VH1, NikeWebsite: http://youngjerks.com

Ward is a graphic designer based in New York who has a diverse range of clients, from fashion to editorial work. His work is primarily in typography.The image to the right is a personal image made by Ward.Clients include: Nike, Creative Review, Kelloggs, Ketel One.Website: http://www.mrcraigward.com

Sagmeister & Walsh is a New York based design studio which works in a large amount of fields within design. They have a large amount of corporate clients, as well as clients in music & the arts.The image to the right is a promotional poster created for a book by Lou Reed.Clients include: BMW, Random House Publishing, The New York Times, Capitol Records.Website: http://www.sagmeisterwalsh.com

Saul Bass

Dan Cassaro

Craig Ward

Sagmeister & walsh

53

Kitching is a designer who works in letterpress typo-graphic design and print making. He is highly regarded and is known as one of the world’s foremost practitioners.Clients: Penguin books, The Times, The Royal Mail, The Guardian.Website: http://www.debutart.com/illustration/alan-kitch-ing#/illustration

Alan Kitching

54

All work shown was created by Kitching for clients.

55

Muller Brockmann was a Swiss Graphic designer and typeface creator. He is a founding editor of design magazine New Graphic Design. He is recognised for his simple designs and his clean use of typography, notably Akzidenz-Grotesk, shapes and colours which inspires many graphic designers in the 21st century. He is also the author of many books.

Vignelli is an Italian graphic designer who has done work in a number of different areas of design, ranging from packaging design to way finding systems. He has always worked to the Modernist design traditions, focussing on simplicity through the use of geometric forms in all of his works. A prime example of this is the image above, which is Vignelli’s design of the New York subway system, designed in 1972.Clients include: IBM, Knoll, Bloomingdales, American Airlines.

josef muller brockmann

massimo vignelli

56

Scott is a British graphic designer who is renowned for his hand-crafted and hand drawn work. He has a large client base, many of which are high profile and well known.The image above was created for Tiffany & Co for in-store decoration. The image to the right is an illustration created for Adidas for advertising purposesClients include: Tiffany & Co, Nike, Adidas, Coca Cola.Website: http://www.siscottstudio.com

Si Scott

57

400Alan Kitching

Alt designAnalogue

Axel PeelmoellerBVDBlow

Brand CultureBravo CompanyBrent Couchman

Buro DestructCartlidge Levene

Chris Rossi StudioCraig Ward

Dan CassaroDave Sedgewick

David AireyDavid Carson

DeepEszter Laki

Experimental JetsetFabrizio TarussioFrederico Landini

Gen.aGlazer

In HouseIrish Butcher

Jarrik MullerJosef Muller Brockmann

135413132714, 3721, 44, 453246, 4738, 391929, 45455352, 532411212140212712, 13484335435156

22, 2329293724563743351951485136, 374527195340535732351128, 2916111630, 31

Josip KelavaKomboh

LonoLove

Madison GraphicMassimo Vignelli

Matt BurnsMike Perry

MuccaNeo Neo

Neville BrodyOat

Paul RandPentagramPete Rossi

Peter ØrntoftProject Projects

Sagmeister & WalshSalih Kucukaga

Saul BassSi Scott

Stefano AgabioStudio MPLS

The BuildThe Design SurgeryThe Official Mfg Co.

The ConsultWhy Not Associates

Zero Per Zero58