designer in the machine
TRANSCRIPT
Designer in the Machine
Gail Swanson | @practicallyUX
Welcome
Design defence
Design for the user
Beyond persuasion
Design is change
Human centered change
Pre-contemptation
Contemplation
Preparation
–Scott Berkun
“Ideas are made of other ideas.”
Work Differently
Build upon the work of others
Self organize
Best practices are a fallacy
An inclusive process yields better design
Let go
Work with others
Enable non-designers
Talk about risk
Spark divergence
Appreciate progress
Spend time with jerks
The work to create the design is as valuable as the design itself
Be a part of it
Thank you
@practicallyUXGail Swanson