designing a jacket, that celebrates the old and the new ... · pdf filedesigning a jacket,...
TRANSCRIPT
Designing a jacket, that celebrates the old and the new from our
history on the mountain.
In doing so, create a jacket that will provide the promise of performance, but also show some style and smart aesthetic which links back to
mountaineering heritage
How can Natural Fibre Fabrics, used in early 20th century
outdoor apparel, challenge modern performance garments?
Good enough to climb Everest...?
Insperation
Mallory Could Have Done It
In 1924 George Mallory and Sandy Irvine attempted the first successful climb to the summit of Mount Everest. They disappeared in cloud cover around 300 metres from the summit, and weren’t seen again until the preserved body of G. Mallory was discovered by a research expedition in 1999.
It was often thought that Mallory’s clothing was less than sufficient to survive such extreme conditions, and ultimately became a major factor in his mortality... However, with the discovery of his body, a project began to try and shed more light on whether Mallory did in fact make it to the top.
Mountain Heritage Trust, and a team of experts analysed the preserved fabric, and replicated his clothing. Through lab and user testing they found evidence to suggest Mallory’s clothing was more than effective enough to get him to the summit of Everest.
Mallory Replica Gabardine Jacket ©Mallory Replica Clothing Project, Mountain Heritage Trust
Gabardine... good enough for everest:
100% Cotton
Lightweight
Water resistant
Waterproof with treatment
Breathable
Windproof
Durable
Smart
Comfortable
Quiet
Soft to touch
Cotton Ventile
made a comeback in the bushcraft market, due to its performance in changing weather conditions, and it’s quiet, non-rustle properties
Merino Wool
great wicking and breathable properties, in addition to its
comfort and non-odor qualities
Comeback of Natural Fibre Fabrics
ISPO: “a new trend in the sporting goods industry is identifiable: Natural fibres like cotton, down and merino wool return
into focus.”
Oportunity
Can I create a 100% Natural
performance jacket?
100% tight weave cotton (with DWR coating) - Gabardine
Membrane - Gore tex
100% Fine wool lining - merino wool
100% tight weave cotton (with DWR
coating) - Gabardine
Membrane - Gore tex
100% cotton lining (with hydrophobic and hydrophilic treatment to improve moisture
transport)
Initial Ideas
Modern Essentials
Some modern innovations are needed to secure performance:-Seam Tape-Waterproof Zips-Ventilation Zips-Draw cord-Velcro Cuffs
Zip
Lining
Shell
Initial Ideas
Trying to use style and materials from traditional apparel, without compromising
the performance... can a performance jacket be both functional and smart?
Lapel that zips all way to the top to cover the neck