Designing UX for Cloud –Mobile and Web AppsBy Unmesh Ballal

Mobile First - An “Experience Design” paradigm

Mobile First Strategy is that Desktop / Web App will come later

Mobile First is a trend in UX - Driven for the user with following benefits:

Clear Content

Simple navigation

Fluid Layouts

Designed for Touch

Leverage Mobile features

UX Features are considered based on:

Designed for Users in Multiple Contexts

Unique Design due to a Smaller Screen

Connectivity with Social Media, Photos and Maps easily accessible

How to Design for Mobile User Experience

Key Considerations

Target audience

Targeted Behavior

Technology channel

Due to lesser screen real estate expect greater breadth to user experience

Mobile Browsers render newer HTML 5 web sites with optimized page layouts

Increased speed of online data enable users to complete tasks on the go

Steps to UX Strategy

Learn about the

user

Model each type

of users

Analyse the user

tasks

Ensure

requirements of

all tasks are met

with clarity

Guidelines

Design needs to clearly communicate the behaviour of product through its user interfaces

Questions that need the answers

Vision, product fitment, goals, what can it win, revenue model (cost incurred)

Competitive differentiation

What other needs, preferences, desires of customer will the app satisfy

Understand and create a context using the historical background for the product

Ensure issues are addressed from what the customers are complaining about or requesting

Developing a Model for Personas

Personas

Communicate

rationale

Do the tasks Produce the

desired results

Persona embodies users who:

Have common roles, goals, and motivations

Have similar skills and characteristics

Share common mental models

Work in similar contexts

Share a similar range of behaviour patterns

Typically perform certain tasks

Developing a Task based work-flows

Identify each user’s task and subtask as a step-by-step procedures or task flows with:

Inputs to a procedure

Cognitive processes

Actions on objects

Decision points

Results of the procedure

Moments That Matter: Micro-Moments

Refers to single task-based interactions with a product e.g. like setting an alarm, liking a comment, or pressing a login button

After completion these moments the implications are tremendous in scope

Touch, scroll, pinch, zoom, tap, click and so on will be with unique animations and feedback

These interactions enable create more engaging experiences

More and new ways to capitalize on newfound user-engagement e.g. Designing new features around “interactions within interactions”

Designers need to devise new interfaces for these abundance of new interactions

More on this topic can be found at https://www.thinkwithgoogle.com/

Managing the “New Consumer Decision

Journey”

Though there are mobile online sessions time spent per visit is lesser

Consumer wants to make informed decisions and that too faster than ever before

Micro-moments have become the footsteps that lead people to App

Objective is to earn customer's consideration and action, moment after moment – driven by relevance

Ready to

help

Connect

Fast and

frictionless

UX patterns

Benefits: Increase of 30% - 50% in performance time

Use:

Standards for Profile Menus, Login etc..

Lists, Search, and Drill down details based navigation

Top or bottom menus, tabs where required

Notifications

Maps and location detection

“Infinite scroll” technique - Leverages the contemporary user’s openness to scroll down and keep reading more

Provide customization where possible

Improve on interactivity and social media integration