designing a people strategy
TRANSCRIPT
Designing a People Strategy
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@adamkleinberg
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How do you design a strategic people plan?
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Strategy Concept Design Build Evolve
Identify & verify
your “One Thing”
Articulate & visualize
your “One Thing”
Develop & design a
go-to-market plan
Build Tactical
elements & launch
Measure, evaluate
& evolve
Traction’s Marketing Process
People__________
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One Thing.
In the mind of the consumer, you can be one thing.
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Psychology + Technology
Ideas that Work
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TO BE A RESPECTED CREATIVE AGENCY WHERE THE EXPERIENCE GETTING THERE IS AS GREAT AS THE WORK ITSELF.IT’S THE EXPERIENCETHAT MATTERS.
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NOT an airlineNOT a coffee companyNOT a shoe company
Customer experienceCustomer experienceCustomer experience
PeoplePeoplePeople
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PEOPLE (CUSTOMERS) PEOPLE (TEAM)
BE RESPECTED
GREAT WORK
GREAT EXPERIENCE
LEAD
CLIENTS & PORTFOLIO
AWARDS
IDEAS
EXECUTION
RESULTS
NO SURPRISES
CONSISTENCY
FUN
COMPETENT
AVAILABLE
REAL
COLLABORATION
PROCESS
STANDARDS
“COMMUNICATIONSHIPS”
GROWTH
FUN
People. Inextricably connected inside and outside.
Be respected.
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COMPETENCE:
A Minimum Standard
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Everything is an Opportunity
The Burning Man Policy
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Availability
All-Hands
Team Meeting
1-on-1
Feedback
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Keep it real.
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“When in
doubt, lead.”
– Carly Fiorina
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Tactical Thought Leadership
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2009 INTERACTIVE
AGENCY OF THE YEAR2010 • 2011 RUNNER-UP
Great work.
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COLLABORATION
CROSS-FUNCTIONAL TEAMS
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PROCESS = DELIVERY
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Standards: What do we expect?
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Mar. 30
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June 1
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Offer 1
Offer 5
Offer 4
Offer 3
Offer 2
11,553
Banners
DM
No.
of L
eads
Results: What ultimately defines great work.
Great experience.
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COMMUNICATIONSHIPSWORKING RELATIONSHIPS THAT REALLY WORK
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Uncovering SEO (It’s really not that complicated)
A Content Strategy Toolkit
A Power User’s Guide to LinkedIn
How to Avoid Masturbation in the Blogosphere
Trans-Media Storytelling
How to Optimize a PDF
Grid Design
Zimbra Refresher
Keynote Basics
Process Evolution Roundtable
HTML 5: The Geekening
Photo Search
How Can I Be a Better Manager
Battle Decks
Figuring Our Someone Else’s Website
7 Reasons Your Co-Workers Hate You
How to Write a Winning Presentation
Take a Trip on the Shortbus
How to be More Nimble
The Learn Phase
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Fun is good business.
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Thanks.
@adamkleinberg
www.linkedin.com/in/adamkleinberg
about.me/adamkleinberg
www.tractionco.com/blog
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