SAM YEN (@UXSAMYEN)CHIEF DESIGN OFFICER, SAPMANAGING DIRECTOR, SAP SILICON VALLEY

MAGGIE BUGGIE (@MAGGIEBUGGIE)SVP, GLOBAL HEAD OF SAP LEONARDOSERVICES

D E S I G N I N G A N D D E L I V E R I N G YO U RD I G I TA L T R A N S F O R M AT I O N

HTTP://WWW.GEEKBINGE.COM/WP-CONTENT/UPLOADS/2014/08/STAR-WARS-EPISODE-IV-UNALTERED-EDITION.JPEG

HTTP://CF.C.OOYALA.COM/K5AHRXYTE6--EZVQCFO47W6NMQWNH-VQ/PROMO316207019

HTTPS://WWW.WIRED.COM/WP-CONTENT/UPLOADS/2015/10/OPEN-URI20150608-27674-1Z13VRB_88604F00.JPEG

HTTPS://I.AMZ.MSHCDN.COM/OCDC-RZF-KG6QWGUSTKGPKMSRZ4=/950X534/FILTERS:QUALITY(90)/HTTPS%3A%2F%2FBLUEPRINT-API-PRODUCTION.S3.AMAZONAWS.COM%2FUPLOADS%2FCARD%2FIMAGE%2F525284%2FB3968F74-06FF-48A1-9739-6E59078ECBDE.JPG

HTTPS://ESPNTHEUNDEFEATED.FILES.WORDPRESS.COM/2017/05/GETTYIMAGES-684321920.JPG?W=1024

HTTPS://MEDIA.LICDN.COM/MPR/MPR/AAEAAQAAAAAAAAQVAAAAJDDKYMI4MJG4LTM3ZMMTNDZJMI05MZG2LTMXMGU1OWFMNDMZZG.JPG

HTTPS://BLOGS.SAP.COM/WP-CONTENT/UPLOADS/2016/04/006_1982_10_YEARS_OF_SAP_FOUNDERS_MAYOR_CRIEGEE_920717.JPG

HTTP://R.HSWSTATIC.COM/W_1024/GIF/DISRUPTIVE-TECHNOLOGIES-10-ORIG.JPG

2013 2014 2015 2016 2017

HTTPS://PBS.TWIMG.COM/MEDIA/DATK1HDWAAASVBN.JPG:LARGE

2013 2014 2015 2016 2017

“ 7 2 % O F G L O B A L C E O S B E L I E V E

T H E N E X T 3 Y E A R SW I L L B E M O R E C R I T I C A L

F O R T H E I R I N D U S T R Y

T H A N T H E L A S T 5 0 Y E A R S . ”

FORBES INSIGHTS2016 GLOBAL CEO OUTLOOK

DESIGN THINKING IS CERTAINLY IN THE NEWS

… AND THE RESULTS SPEAK FOR THEMSELVES

‘03 ‘05 ‘07 ‘09 ‘11 ‘13

$40k

$30k

$20k

$10k

228%

D Index

S & P Index

$39,923

$17,523

X7

• Apple• Coca-cola• Ford• Herman Miller• IBM• Intuit• Newell• Nike• P&G• Rubbermaid• Stanley Black &Decker• SAP• Starbucks• Starwood• Steelcase• Target• Walt Disney• Whirpool

THOSE THAT DON’T HAVE ARE ACQUIRING

I T ’ S S H I F T F R O M

TODAY

FORRESTER IT SURVEY, 2013

INFORMATON TO INNOVATION TECHNOLOGY

THE FUTURE

72%KEEP THE LIGHTS ON

28%DRIVE BUSINESSINNOVATION

DRIVE BUSINESSINNOVATION

KEEP THE LIGHTS ON

INNOVATION = CREATIVITY x EXECUTION

INNOVATION = CREATIVITY x EXECUTION

PROBLEM SOLVING:W E ’ R E A L L G O O D A T T H I S B U T I T O F T E N L E A D S T O

I N C R E M E N T A L I N N O V A T I O N S

INNOVATION = CREATIVITY x EXECUTION

PROBLEM FINDING:I D E N T I F Y I N G T H E P R O B L E M W O R T H F I N D I N G I S W H A T O F T E

N L E A D S T O B R E A K T H R O U G H I N N O V A T I O N S

CO-INNOVATION

HTTPS://WWW.AUTOCAR.CO.UK/SITES/AUTOCAR.CO.UK/FILES/MERCEDES-AMG-GT-S.JPG

CULTURE OF INNOVATION

THE DIGITAL INNOVATION SYSTEMTHAT ENABLES YOU TO INNOVATE AT SCALE TO

CONFIDENTLY REDEFINE YOUR BUSINESS

EXPLOREDESIGN &

PROTOTYPEDISCOVER DELIVER

D-GATE 11 2 3 D-GATE 2

Engagement

MAKING BUSINESS SENSEAND OPPORTUNITY OF EDGE

TECHNOLOGY AT SCALE

CX

BUSINESS

OPS

30

SHOW ME THE MONEY

POWER OF THE CROWD

GOVERN FOR GROWTH

CHAOS AND POSSIBILITY

1. WE UNDERSTAND2. WE DESIGN FOR BUSINESS IMPACT3. WE ARE READY TO DELIVER

SAP Leonardo Live