designing better-ux-workshop-2
TRANSCRIPT
Designing better UX
[email protected] ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 2
Humanizing software
How friendly is your software?
Do you talk to your users?
Effective communication
* Speak the user’s language (avoid jargon if possible)
* Be clear
* Be visible
* Be concise
* Be helpful
Which is better? * Clear, concise & helpful
“We’re sorry your transaction could not be completed due to an error on our side. We’re working on it. Your credit card has not been charged. And your cart still has all the items you wanted. Would you mind trying again?
Courtesy: http://flickr.com/photos/colinkinner/2845727156/
Cognitive fluency
Nobody reads your content
* tl;dr - People just glance through text
* Tell them what they can do next
* Get out of the way
* Heat maps tell the truth
Instant feedback
Vs
People usually are very forgiving
Vs
* Be courteous & helpful
Summary
* Make it useful & relevant
* Make it brief & precise
* Make it clear & accurate
* Make it logical & coherent
* Make the tone appropriate
Let’s do a quick exercise
If you had to redesign the food nutrition label, how would you do it?
Courtesy: http://berkeley.news21.com/foodlabel/
Here’s my version Inspired by the winners’ versions
UX
UX Design Cheat Sheet
Usefulness
Simplicity
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Communication
UX - Tip of the Day
Questions ?
Designing better UX
[email protected] ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 2