Designing & Driving UX Careers

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  1. 1. D E S I G N I N G & D R I V I N G U X C A R E E R S A F R A M E W O R K f o r E M P O W E R I N G U X T E A M S Ian Swinson Global Head of UX, Anaplan @iswinson
  2. 2. Background & Inspiration Career & Coaching Framework Workshop Overview A G E N D A
  3. 3. W E S TA R T E D S M A L L
  4. 4. T H E N G R E W - I N S I Z E A N D D I V E R S I T Y
  5. 5. A N D E V E N T U A L LY S P L I T
  6. 6. C O M P L E X I T Y ! = C L A R I T Y
  7. 7. Team of 90+ Designers, Researchers & Prototypers TA K I N G S T O C K
  8. 8. W E H A D A N A L I G N M E N T P R O B L E M S O U N D S L I K E A N O P P O R T U N I T Y F O R D E S I G N T H I N K I N G
  9. 9. 1. Hiring 2. Nurturing talent 3. Tracking careers 4. Building teams 5. Tracking team success 6. Maintaining culture & values U N I V E R S A L U X C H A L L E N G E S
  10. 10. S O M E G O O D . S O M E B A D . Consistent coaching was tricky E A C H 1 : 1 WA S D I F F E R E N T
  11. 11. R O L E S
  12. 12. Associate Sta Senior Lead Principal Architect PrincipalArchitect Chief DesignOcer Manager SeniorManager Director SeniorDirector Vice President This is a big deal! Or...is it? SVP R O L E S ?
  13. 13. Creative Director Interaction Designer UX Designer Design Strategist Product Lead Program Manager User Interface Designer HTML Programmer Product Manager UX Director Information Architect Product Designer Usability Analyst User Researcher Pixel Ninja Experience Architect Service Designer Creative Technologist The Graphics Person Front-End Engineer Prototyper Experience Architect Visual Designer Graphic Designer
  14. 14. W H AT S T H E R I G H T PAT H ?
  15. 15. D O Y O U N E E D A PAT H ?
  16. 16. LADDER vs FRAMEWORK
  17. 17. L A D D E R S A R E L I N E A R C A R E E R S A R E N O T UX pros with masters degrees follow the same pattern as their colleagues with undergraduate degrees: that is, no pattern. http://www.nngroup.com/articles/ux-career-advice/
  18. 18. W H Y D O N T W E T R E AT C A R E E R S L I K E D E S I G N P R O J E C T S ?
  19. 19. F R A M E W O R K P U T T I N G I T T O G E T H E R
  20. 20. A B I L I T I E S F R A M E W O R K Culture Innovation Core Skills Personal Skills Team Skills Knowledge Technical Communication Leadership Design Research
  21. 21. A B I L I T I E S F R A M E W O R K Culture Innovation Core Skills Personal Skills Team Skills Knowledge Technical Communication Leadership Design Research
  22. 22. A B I L I T I E S F R A M E W O R K Culture Innovation Core Skills Personal Skills Team Skills Knowledge Technical Communication Leadership Design Research
  23. 23. A B I L I T I E S F R A M E W O R K Culture Innovation Core Skills Personal Skills Team Skills Knowledge Technical Communication Leadership Design Research
  24. 24. Design Research Knowledge Technical Communication Leadership Culture Innovation Product Skills Personal Skills Team Skills
  25. 25. Design Impact You drive the design and delivery Interaction From concepts to whiteboards to prototyping Visual You make beautiful products Prototyping You know when and which method to use Tools Youre on top of your game for the requisite tools Process You utilize them effectively and appropriately Research Your design and process is driven by insights CORE
  26. 26. Research Impact You drive the research and strategic direction Communication Your message is clearly conveyed, heard, and respected Empathy You bring customer data to life Methodologies You know when and which method to use Knowledge You continue to improve product expertise Roadmap You accurately plan the research for a release Domain You understand the problem space and customer needs CORE
  27. 27. Knowledge Customer You know the Personas, company types, sizes, etc. for your product area. You know how your customers use your product. Product You know your product(s) and product lines Industry/Competitive You know the overall industry and related products Company/Business You know the why/how/what of your company vision and how you compete within your industry or market Organization Awareness You can effectively navigate the organization. You know how UX operates and fits into the company at large. PERSONAL
  28. 28. Technical Systems Thinking You are an architect at heart. You bring new perspective to problems to provide system-level insights and innovations. HTML You can code quickly and semantically CSS You can control your semantic code effectively and create pixel-perfect designs JS/JQuery/Framer.js Your prototypes are rich, interactive & feel like a real product DatStat/Morae/Eye Tracking You leverage a rich collection of tools to increase design and research effectiveness PERSONAL
  29. 29. Communication Daily Youre transparent with your manager and teams Presentations From Keynotes to prototypes...you communicate effectively Written From emails to blogs...you are a clear, concise, compelling and convincing writer Meetings You involve the right people at the right time. You clearly communicate action items and decisions. Resourcefulness You leverage the company and network to remove blockers Leveraging Feedback/Reviews You collect feedback and apply it to gain insights and build relationships PERSONAL
  30. 30. Leadership Product You know your product inside and out. Competitors too. Mentoring You take time to help co-workers develop their skills Process You know the process, how to use it and help your co- workers identify opportunities to improve. Design/Research You are sought for your expertise. You are a multiplying factor in the quality of work produced by your teammates and co-workers. Customer You have a detailed understanding of your customers, their needs, and day-to-day tasks PERSONAL
  31. 31. Culture Optimistic You bring a positive, collaborative and engaging attitude to your work and the team Solution Focused Identifying problems is easy. Youre driven to find solutions. Team Builder You reach out and build relationships beyond your core team. You build relationships across disciplines. Customer Outreach You comport yourself professionally, cordially and enthusiastically when interacting with customers. Curiosity is your guide. Motivator You actively support your team members - both professionally and personally TEAM
  32. 32. Innovation Futurist You think beyond the current scope of your road map. You invent entirely new business opportunities. Technology You are in touch with the latest gadgets, trends, technology, competitors, frameworks, etc. Patents You actively identify opportunities to protect your intellectual property. Process You recognize that invention goes far beyond products. You are constantly looking for new ways to practice your craft. Fearless You are fearless. You are dauntless in your next to deliver better experiences. TEAM
  33. 33. Design Research Know ledge TechnicalC om m unication Leadership Innovation C ulture Project Skills Personal Skills Team Skills Current +1 +2 -2 -1 1 3 5 =over =at =under G O A L S A S S E S S M E N T
  34. 34. Design Research Know ledge TechnicalC om m unication Leadership Innovation C ulture Project Skills Personal Skills Team Skills Current +1 +2 -2 -1 1 3 5 =over =at =under A B I L I T I E S A S S E S S M E N T i n A C T I O N
  35. 35. V I S U A L I Z E Y O U R T E A M Design Research Culture Innovation Technical Knowledge Leadership Communication 1 5 3 2 4
  36. 36. T H E 8 - S I D E D D I E T H E T O T E M D I D S O M E O N E S A Y D n D ?
  37. 37. THETOTEM
  38. 38. T H E W O R K S H O P
  39. 39. The future is not something that happens to you. The future is something you do. Glen Hiemstra, futurist.com
  40. 40. Your career is the one project you will exclusively own. Make it a great one!
  41. 41. Individual W O R K S H O P F L O W Pre-work Iterate Workshop Manager check-in Implement
  42. 42. 8 - 10 Participants Mix it up Different roles and disciplines Varying levels of seniority Pull from different teams W O R K S H O P AT T E N D E E S
  43. 43. Who are you? Whats your brand? What are your prior experiences? Where are you now? Where do you want to be? Planning. Values, Vision and Goals. Building your network. Defining your north star. Set your itinerary. W O R K S H O P A G E N D A
  44. 44. Exercise 1: Setting your compass 1: Who Are You? My name is __________________ and I am a ___________________ at _____________________. I work in __________________, __________________, on the _____________ which is famous for making the best ____________________ ever. Ive attended _____ design conferences and been in the industry for _____ years. My current position is __________________________. When I was 10-years-old I wanted to be a(n)_______________________________. I work best in environments that are __________________________. Customers of my work appreciate me because Im ______________. I feel most productive after __________________________. My super power is _______________________. If theres one thing Id like to get out of todays workshop it would be: ___________ name role (not title) company product title or role adjective noun /occupation noun activity why? city country team # # walmartlabs Brand yourself for the career you want, not the job you have. Your personal brand is what people say about you when you are not in the room. Dan Schawbel, 2010 Chris Drucker, 2010
  45. 45. Exercise 2: Mapping where youve been Role: Type of work? Responsibilities? Common deliverables? Current Experience Environment: Describe the company. Size? Industry? Product catagory? Team dynamic? The best parts were: What were they and why? The worst parts were: What were they and why? Use the space provided to reflect on your past experiences with professional development. What have you learned? 3a: Reection Role: Type of work? Responsibilities? Common deliverables? Your previous job Environment: Describe the company. Size? Industry? Product catagory? Team dynamic? The best parts were: What were they and why? The worst parts were: What were they and why? Use the space provided to reflect on your past experiences with professional development. What have you learned? 3b: Reection
  46. 46. Exercise 3: Where are you now? Use the metrics below to help assess your skills as they are today. Feel free to make it more meaningful to you or your role by customizing the categories and specific skills associated. What have you learned? 4a: Assessment Impact Interaction Visual Tools Process Knowledge Research Impact Flexibility Tools Prioritization Skills Functionality / Logic Appearance Interactions Impact Communication Empathy Methods Roadmap Domain Expertise ResearchPrototypingDesign 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 1 5 Plot where you are today with an X in each column below. Then go back and mark where you want to be with a circle. Which gaps are you most excited about closing? Which ones feel most urgent? Where do you want to be? 4d: Assessment 1 5 1 5 1 5 1 5 1 5 1 5 ResearchPrototypingDesign CommunicationTechnicalKnowledge InnovationCultureLeadership
  47. 47. Exercise 4: Planning your path The future is not something that happens to you. The future is something you do. Glen Hiemstra, futurist.com walmartlabs 5c: Goal #1 What do you want to accomplish? What might get in your way? How will you know when youve achieved your goal?
  48. 48. Exercise 5: Building Your Network Types of mentors Strategic Business Organizational Awareness Strategic Allies External View points Operational Generally technical and functional contacts Help you get your job done Types of mentors Personal Advice Organizational insight Professional / Personal development Your network is your net worth. walmartlabs 6: Connections Name & Role Meeting frequency Why did you select this person? How will they help? Name & Role Meeting frequency Why did you select this person? How will they help? Name & Role Why did you select this person? How will they help?
  49. 49. Exercise 6: Defining your north star walmartlabs I've learned that making a 'living' is not the same thing as 'making a life'. Maya Angelou 7: Future Plan 1.0 Where? How? What? Who?
  50. 50. Wrap Up: The Itinerary 8: Your Itinerary Values 1 2 3 1 2 3 Vision Goals Connections walmartlabs Your time is limited, so dont waste it living someone elses life...Dont let the noise of others opinions drown out your own inner voice. Have the courage to follow your heart and intuition. Everything else is secondary. Steve Jobs
  51. 51. Standardized language Recognized careers as a design project Built identity and camaraderie Efficiency gains in 1:1s Promotion cycles with minimal debate Empowered employees and managers R E S U LT S
  52. 52. Ian Swinson Global Head of UX, Anaplan @iswinson T H A N K S ! ian.swinson@anaplan.com The Smart Business Platform Your career is the one project you will exclusively own. Make it a great one!