designing for the behavior of a sustainable future
TRANSCRIPT
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DESIGNING FOR THE BEHAVIOR OF ASUSTAINABLE FUTURE
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NATALIA ARSANDUX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand
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NATALIA ARSANDUX Designer @ Booking.com
~
Former ThoughtWorks, Dell and the startup world.
Brazilian living in Amsterdam.
<placeholder>/nataliarsand
here
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HistoryConsumerismSustainabilityDesignResponsibility
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REGIMENSANITATISSALERNITANUM
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Should you need physicians, these three doctors will suffice: A joyful mind, rest and a moderate diet.
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BREAD, CHEESE, WINE
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Cheese after your other food properly ends the meal.Those who are not ignorant of medicine will attest to these things.
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If you develop a hangover from drinking at night, drink again in the morning; it will be your best medicine.
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CULTURAL BEHAVIOR
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TECHNOLOGYworks like that as well.
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Evolutionary Design
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Evolutionary Product Design
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We are living a moment that requires a different evolution of behavior in order to keep surviving.
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MicrobiologyGermsBacteriaHealthcare
Live Longer and Prosperer
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From a First World scenario, we live the era
of Abundance.
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INDUSTRIAL MOVEMENT+ CRAFTSMANSHIP
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Form Follows Function
Walter Gropius
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Mass Production makes it all cheap
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Use-and-throw-away mass behavior
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ArtCraftTechnologyErgonomicsAestheticsFunction
Environmental Impact
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Does it need to exist? Is it important to people?What is the impact?Does it solve more problems than it generates? Is it gonna leave the planet, the world and humanity in a better place?
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http://www.cowspiracy.com/facts
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WHAT WE CAN DO
★ Less meat★ More organics★ More seasonal★ More local
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Reflect it on your Design approach
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WHAT WE CAN DO
★ Minimalism★ Reusables★ Avoid waste★ Tap water
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Reflect it on your Design approach
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It's not that we have a philosophical difference with the fossil fuel industry.
It's that their business model is destroying our planet.
Bill McKibben
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WHAT WE CAN DO
★ Go biking★ Turn off the lights★ Green energy
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Reflect it on your Design approach
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4. VOTE FOR LEADERS THAT CARE ABOUT THE ISSUE
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WHAT WE CAN DO
★ Renewable energy★ Green biz support★ Carbon tax
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What makes climate change difficult is that it is not an instantaneous catastrophic event.
Barack Obama
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Let's use our powers to help save the only planet
we can inhabit.
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Thank you
@nataliarsand
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Recommended Documentaries
This talk was inspired mostly by the following documentaries
Do the Math
Cowspiracy
The True Cost
Before the Floor