DESIGNING FOR YOUR SUBSCRIBERS - Tips and Tricks to Increase Email Marketing ROI

Download DESIGNING FOR YOUR SUBSCRIBERS - Tips and Tricks to Increase Email Marketing ROI

Post on 11-May-2015

2.308 views

Category:

Technology

0 download

Embed Size (px)

TRANSCRIPT

<ul><li>1.DESIGNING FOR YOUR SUBSCRIBERSTips and Tricks to Increase Email Marketing ROI<br /></li></ul> <p>2. PERFORMANCE-DRIVEN DESIGN<br />Design is the visualization of a business plan. More than a pretty picture, great design requires an actionable plan and measureable goals. <br />Design should acknowledge the subscriber experience.Put yourself in your subscribers shoes and understand how they will interact with your communications.<br />Design and technology are seamlessly integrated.Emails should be designed and coded to display properly in the various ways a subscriber will view it.A comprehensive testing strategy is essential to ensure success.<br />3. AGENDA<br />Business Planning Checklist<br />Subscriber Experience<br />Performance Driven Design<br />Design Considerations<br />The Mobile Inbox<br />General Coding Considerations<br />What elements are supported in email?<br />Tools for creating HTML<br />Email client-specific recommendations<br />4. BUSINESS PLANNING CHECKLIST<br />Why are you sending this email?<br /></p> <ul><li>Drive leads </li></ul> <p>5. Increase brand awarenessWho are you sending to, and what do you know about them?<br /></p> <ul><li>Internal audience: sales reps and C-suite executives </li></ul> <p>6. External audience: subscriber behavior by segmentWhat do you want subscribers to do once they receive your email?<br /></p> <ul><li>Register for a webinar </li></ul> <p>7. Read an articleHow are you going to measure success?<br /></p> <ul><li>Open/click data </li></ul> <p>8. Number of leads generated</p>