PURPOSE METHODS RESULTS SUMMARY APPENDIX

Steven Saxe University of Alabama ssaxe@crimson.ua.edu

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Designing Great WebinarsDoes increased use of available webinar tools increase engagement and improve participant’s ability to learn the desired material?

PURPOSE METHODS RESULTS SUMMARY APPENDIX

Designing Great Webinars

PURPOSE:

PURPOSE

Webinars have become an increasing available and affordable way to deliver training in the corporate environment.

The purpose of this research was to examine the usage of available web-conferencing tools to determine the effect it has on increasing participant engagement and improving their ability to learn.

The specific research question was: does increased use of available webinar tools increase engagement and improve participant’s ability to learn the desired material?

PURPOSE METHODS RESULTS SUMMARY APPENDIX

Designing Great Webinars

METHODS:

METHODS

Methods used for this research was a 10-question on-line survey administered via Survey Monkey.

Research participants there each Training professionals working within the same Fortune 100 company.

Participants were from various business-functions within the training field (e.g., Training Manager, Training Development, Training Administration, etc.).

In addition to the survey results, the Mean and Standard Deviation will be provided.

PURPOSE METHODS RESULTS SUMMARY APPENDIX

Designing Great Webinars

RESULTS:

RESULTS

Q1: During the last 12 months, which of the following type of training sessions have you attended? Select all that apply.

Mode: eLearning (100%)

PURPOSE METHODS RESULTS SUMMARY APPENDIX

Designing Great Webinars

RESULTS:

RESULTS

Q2: Which of the following type of training session is your preferred learning method? Select the best answer.

Mode: ILT, classroom (53%)

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Designing Great Webinars

RESULTS:

RESULTS

Q3: During the last 12 months, how many Instructor-led, live webinar training sessions have you attended?

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Designing Great Webinars

RESULTS:

RESULTS

Q4: Do you believe Instructor-led webinars can provide a valuable learning experience?

Mode: Somewhat Valuable (60%)

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Designing Great Webinars

RESULTS:

RESULTS

Q5: Thinking about the most interesting webinar you attended, how engaging and interactive was the webinar?

Mode: Somewhat Engaging/Interactive (53%)

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Designing Great Webinars

RESULTS:

RESULTS

Q6: Thinking about the least interesting webinar you attended, how engaging and interactive was the webinar?

Mode: Not Very Engaging/Interactive (47%)

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Designing Great Webinars

RESULTS:

RESULTS

Q7: Which of the following webinar techniques do you feel are effective in keeping you engaged and interested during the webinar? Select all that apply.

Mode:Interesting Speaker(s) (100%)

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Designing Great Webinars

RESULTS:

RESULTS

Q8: Thinking about the most interesting webinar you attended, how often were you engaged and involved in some meaningful way during the webinar?

Mode: About Every 5 to 10 Minutes (50%)

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Designing Great Webinars

RESULTS:

RESULTS

Q9: Thinking about the most interesting webinar you attended, how often during this webinar did your find yourself multi-tasking ?

Mode: Very Infrequently (40%)

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Designing Great Webinars

RESULTS:

RESULTS

Q10: Thinking about the least interesting webinar you attended, how engaging and interactive was the webinar?

Mode: Very Frequently and Frequently (40%)

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Designing Great Webinars

RESULTS:

RESULTS

Q11: Do you have any other comments or additional information that you would like to share about your Webinar experiences including things you like/dislike, suggestions for improvements/best practices, etc.?

• The content should be written for a virtual classroom experience - not an ILT classroom format.

• The speaker should be well versed in delivering a virtual class using the platform.• The content has to find the right balance; too many activities is also distracting and takes

away from the learning goals..• I do like the convenience of webinars, however I prefer instructor-led, but not the time

constraints. • Web training offers a great option for reaching a greater audience. Webinars are a

wonderful tool!• The BEST I attended was a series by Allen Interactions; it was accomplished by a well

planned curriculum with frequent interactions and breakout sessions. One of my best all around training experiences.

• Simplify the slides; break them up into sub-topics; make the visual presentation interesting, to the point, and relevant.

• It is important to keep people interested and interact with them in some way (stop for Q&A, polls).

PURPOSE METHODS RESULTS SUMMARY APPENDIX

Designing Great Webinars

SUMMARY

SUMMARY

• eLearning was listed as the most frequent method of training participants have received in the last 12 months (100% of respondents) but Instructor-led training was cited as the preferred learning method the most (53% of respondents).

• Webinars as a learning experience were listed as being either Very Valuable or Somewhat Valuable by the majority of participants (93% of respondents).

• The most interesting webinars received a greater amount of participants describing the webinar as Very or Somewhat Interactive/Engaging (80% of respondents) compared with less interesting webinars (13% of respondents).

• Readily available interactive/engaging webinar features were often mentioned as improving the effectiveness of the webinar such as Chat (55%), Web cam (63%), and Polls (72%). However, the two most frequently cited factors in determining a webinars effectiveness were Content (90%) and Interesting Speaker/Speakers (100%).

• Concluding Statement: the convenience and increased usage of webinars make this a viable training method to consider now and into the future. Developing content tailored to webinar delivery and establishing “webinar best practices” will increase the overall experience for all future webinar participants.

PURPOSE METHODS RESULTS SUMMARY APPENDIX

APPENDIX

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