designing how we design - uxcamp ottawa 2014 closing keynote

58

Click here to load reader

Upload: kim-goodwin

Post on 07-Jul-2015

5.578 views

Category:

Design


0 download

DESCRIPTION

From UXCampOttawa.org: No doubt you’re full of great new ideas to take back to your team. The question is: how will they get the most from what you’ve learned? What works in one team doesn’t always go over well in a different environment. Kim will share tools for assessing your organization’s culture and values, adapting your UX practice accordingly…and encouraging lasting change when those values just aren’t compatible with delivering great user experiences.

TRANSCRIPT

Page 1: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 1

@kimgoodwin

@UXCampOttawa

how we designdesigning

Page 2: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 2

Page 3: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 3

Tuquen.Canadian for hat

Page 4: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 4

Page 5: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 5

Rat (cc) Jean-Jacques Boujot, mess (cc) .pst

Page 6: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 6

KONRAD STEVE

Craftsmanship! Limited effort!

Page 7: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 7

?

Page 8: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 8

context should drive what we design

Page 9: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 9

Page 10: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 10

Page 11: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 11

cultural contextshould drive how we design it

Page 12: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 12

valuesshould drive how we design it

Page 13: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 13

values are the scales we use to weigh decisions

istockphoto

Page 14: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 14

who we are

who / what matters

how we decide

what good means

harder to change

more important to change

Page 15: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 15

values:how we decide

Page 16: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 16

Deliverable: shared vision

Page 17: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 17

Plan for progressive commitment

- What problem(s) are we solving (and not)?

- For whom?

- What do they need?

- What do we need?

- What idea best meets both needs?

- What about that idea needs refining?

- What parts of that idea will we build and when?

Page 18: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

organization’s decision-making values

team’sapproach

Page 19: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 19

Dynamic

Stable

Simplified from Cameron & Quinn 2011, based on earlier works

Internal External

competing values framework

Page 20: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Adhocracy

20

Dynamic

External

Page 21: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Adhocracy

21

Dynamic

External

Page 22: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 22

UX pros aswhiteboard ninjas

Maximize sketches & user feedback

Minimize discussion of “process”istockphoto

Page 23: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 23

listen first, sketch second

Page 24: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Clan Dynamic

Internal

Page 25: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Clan Dynamic

Internal

Page 26: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 26

Maximize involvement where it makes sense

Minimize exclusion

UX pros ascoaches

istockphoto

Page 27: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 27

Page 28: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 28

Effective collaboration

has defined roles

Generative core team (2-3 people)

Close collaborators

StakeholdersOthers

istockphoto

Page 29: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Hierarchy Stable

Internal

Page 30: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

Hierarchy Stable

Internal

Page 31: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 31

Maximize repeatable process, checkins

Minimize disruption, risk

UX pros asdesign & process experts

GettyImages

Page 32: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 32

Page 33: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

MarketStable

External

Page 34: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

MarketStable

External

Page 35: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 35

Maximize data (especially quantitative)

Minimize time & riskUX pros asscientistsistockphoto

Page 36: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 36

Design the project plan for the values

istockphoto

Page 37: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 37

values:who & what matters

Page 38: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 38The Disney Way, Capodagli & Jackson, 1998.

valuesbecome the user experience

Page 39: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 39

change = loss

Page 40: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 40

Perceived LOSS

Page 41: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 41

Dissatisfaction with status quo

Clarity about what to change

Understanding of how to get there

Perceived LOSS

Adapted from Alexander Horniman, Darden School of Business

Page 42: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 42

values:what “good” means

...in your context

Page 43: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 43

UX valuessimplicity

elegance

efficiency

respect for human time & dignitybeauty

novelty accessibilityusefulness

usab

ility

lear

nabi

lity

delightfulness

brevity

empathy

clar

ity

visio

n

Page 44: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 44

“Your values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.”

- Elvis Presley*

*according to questionable online sources, but hey, it’s a good quote anyway ☺

Page 45: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 45

Whose definition of “patients first”?

patientslikeme

Page 46: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 46

I wanted information, but slower. A river, not a wave.

- cancer patient

You feel your entire life is out of control. Any positive things to make it seem you’re in control... are empowering.

-patient with bipolar disorder

Page 47: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 47

Page 48: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 48

show people how to apply them

Page 49: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 49

“When your values are clear to you, making decisions becomes easier.”

- Roy Disney

Page 50: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 50

Page 51: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 51

good principles are aspirational

Page 52: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 52

With this definition of an exacerbation in mind: a considerable worsening of your [condition] (exacerbation) which meets all the following criteria: - Occurred over a period of 1 month or less - Was attributed to your [condition]? - Required hospitalization - Was not associated with any other cause other than your [condition] 16. How many exacerbations of your [condition] have you experienced?

I feel worthless -  None of the time -  Some of the time -  Most of the time -  All of the time

Page 53: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 53

Clear – I understand what it means

Answerable – it’s information I have

Efficient – it respects my time

Relevant – describes my experience

Educational – what is & isn’t part of my condition

Harmless – doesn’t make me sad & symptomatic

Actionable – helps me change, discuss with MD

Page 54: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 54

Page 55: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 55

twolast thoughts on

values

Page 56: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 56

syst

ems

in

divi

dual

s

cognition behavior

Lawrence, Dyck, Maitlis & Mauws, 2006

educators shape intuition

evangelists sell ideas

architects establish systems

autocrats dictate practices

Continuous change cycle

Page 57: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014

istockphoto

organization’s decision-making values

YOURvalues

Page 58: Designing how we design - UXCamp Ottawa 2014 closing keynote

Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 58

Thanks! Where to find me:My book:Designing for the Digital Age

Random brain droppings:@KimGoodwin on Twitter

Email:[email protected]