Designing Idents for TelevisionWhat is an ident?

purpose• What are they for?

• 10 minute brainstorm

Identity of channel - Important as there are so many channels

Branding – to clearly brand the channel and identify it from others

Marketing – to sell the channel to us the viewers

Re-branding or Re- packaging of channel – keep up to date

Break up scheduling – to segment the scheduling – to allow continuity announcements

blog

http://level3idents.tumblr.com/

I’ve set up a blog with videos of idents and links to idents at:

oNow I want you to set up a blog and add videos of idents you like to it

oThen explain very briefly why you like them

operhaps you like them because they they are funny,

oyou might like the visual style,

othe soundtrack,

oit may be that you are familiar with them from seeing them on TV,

othey might be old ones you forgot about and are reminded that you liked them when ‘on air’

Go to www.tumblr.com to set up your own blog – it’s easy

design

• http://www2.tv-ark.org.uk/bbcone/index.html

bbc one idents through the years

http://www2.tv-ark.org.uk/channel4/index.html

Channel 4 idents through the years

The designs for TV idents have changes so much over time, have a look at the sites below to see just how much

What reasons can you think of for idents changing so much and so often?

1 Understand the design and purpose of television idents

• Identity • branding • marketing • packaging and re-packaging • scheduling • segmentation within scheduling

Purpose:

1 detailed spider diagram / brainstorm in books…

• Identity • branding • marketing • packaging and re-packaging • scheduling • segmentation within scheduling

double page no printer so leave space for images, which will gather today…

collect images from current (within last 5 years) idents from 5 channels 5 idents from each channel get at least 5 images from each ident - some even more yes that is lots of images – arrange them in folders – so easy to access – and in order. I will show you how…