1. Designing Immersive Online Environments Debra Levin Gelman @dgelmanMonday, February 14, 20111

2. Role-PlayingImmersionDialogue Anonymity CurrencyIdentity Game Play Terrain RewardRelationshipsSelf-ExpressionArchitectureCommunity AdvancementMonday, February 14, 2011 2 3. IdentityNever imagine yourself not to be otherwisethan what it might appear to others thatwhat you were or might have been was nototherwise than what you had been wouldhave appeared to them to be otherwise.Monday, February 14, 2011 3 4. IdentityMonday, February 14, 2011 4 5. IdentityMonday, February 14, 2011 5 6. Identity Give lots of options Keep it simple Allow for frequent adjustment Encourage experimentation Promote showing offMonday, February 14, 20116 7. Self-ExpressionAlice laughed. Theres no use trying, she said: one cant believeimpossible things."I daresay you havent had much practice,"said the Queen. "Why, sometimes Ive believedas many as six impossible things beforebreakfast."Monday, February 14, 2011 7 8. Self-ExpressionMonday, February 14, 2011 8 9. Self-Expression Offer the right tools Allow permanent object creation Create opportunities for exploration Make it a gameMonday, February 14, 2011 9 10. CommunityBut I dont want to go among mad people, Alice remarked.Oh, you cant help that, said the Cat: were all mad here. Im mad.Youre mad. How do you know Im mad? said Alice.You must be, said the Cat, or you wouldnthave come here.Monday, February 14, 2011 10 11. CommunityMonday, February 14, 2011 11 12. CommunityMonday, February 14, 2011 12 13. CommunityMonday, February 14, 2011 13 14. Community Create broad ground rules Promote collaboration vs communication Keep interaction optional Emphasize privacy and safetyMonday, February 14, 201114 15. If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isnt. And contrary wise, what is, it wouldnt be. And what it wouldnt be, it would. You see?Monday, February 14, 2011 15 16. Thank you.Monday, February 14, 201116