designing in the "new" digital economy

1© Copyright 2013 All rights reserved.

Designing in the “New” Digital Economy

Douglas KenbeekEMC CorporationCTO, Customer Engagement


Learning from Data

“In God we trust. All others must bring data.” – W. Edwards Deming

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

“True genius resides in the capacity for evaluation of uncertain, hazardous, and conflicting information.” – Winston Churchill


Data – The “new” digital economy

Big Data

Fast Data

Sentiment Analysis

Social Data

“BAD”

Machine generated data

Telemetry, Geospatial Data…

“Big Data”Is

TransformingBusiness


Big Data: Not your fathers BI

Business Intelligence Internal Data

– Data warehouse– Transaction data

Historical Reporting– Dashboards– Master Data Management– Trending

Big Data External Data Sources

– Social data– Mobile data– Machine generated data

Predictive Analysis

New use cases


The Business Drivers

Increase Revenue

New business models

Increase agility and pace

Meet customers in new ways

Drive cost out of the organization and processes


Barriers Scale of Data

Sources of Data

Speed to ingest and analyze data

Skills to build these new computational models– What is a Data Scientist

Organizational Design and Structure

Governance and Risk– Legal Risk– Retention and maintaining the data– Government Regulations: Patriots Act


Location & Types Of Big Data

Structured Data

UnstructuredData

Enterprise

ForecastData

LocationData

CreditData

ShippingData

Social, Video Data

Partner Public

10101010100101010011001010101110010

1101010100101011111

TelemetryData

Location & Types Of Big (& Fast!) Data


GE: Industrial Internet


Manufacturing

GE Aircraft Engine Division– Investing in analytic technology– Manufacturer becomes Service Provider

▪ Ingest sensor data▪ Analyze for fuel consumption efficiency▪ Tune airframe in flight

– Impacts▪ Organizational▪ Legal (Data Governance, Liability)▪ Business Model


Entertainment

Disney– Strategic Initiative: The Next Customer Experience– Drivers

▪ Continue to be the leading entertainment brand in industry▪ Understand and service the consumer in the new world

– Impact▪ Focused on new sources of data: Social, Sentiment▪ Organizational: TBD (51 Business Units)


Healthcare

Population Management– Integrate public health data into EHR for a holistic view of patient

Payer, Insurance, Metrics

Clinical Analytic Solutions– Foundation Medicine– PointRight

Social Data strategies– Latin America health initiatives

Accountable Care Act and Regulatory Impacts


Financial Services

Regional Banks– Analyzing your social data with your telemetry information– Marketing a home improvement store sale to the person is who

has been tweeting about remodeling and is close to the store

Investment Banking– Sentiment Analysis being incorporated into market modeling


Other Examples Horizontal Impact

– Organizational Process change– EMC: 15 Work Streams (MFG Process, HR, Finance, Marketing, Customer Sentiment,

Sales Operations, R&D / Engineering…)

Retail– Consumer Trending

Telco– Data source at creation (mobile switch)

Farming– FDA Research


Observations Ingesting and Analyzing data at this scale will have a profound impact

in the “New Digital Economy”

The application of these technologies and use cases are in their infancy

Organization Impact– Major shifts in business models– New organization structures, positions– Major skills gap and shortage exists– Organizational design impacts

Legal Impacts

Leadership and vision to drive this transformation is critical

Universities capitalizing on Big Data Analytics

Thank You


PaulMaritz

PLATFORM FORCLOUD & BIG / FAST DATA

APPLICATIONS

A Unique Federation Of BusinessesFocused and Free to Execute on their Mission, Strategically Aligned

PatGelsinger

DavidGoulden

SOFTWARE-DEFINED DATA CENTERHYBRID CLOUD

END USER COMPUTING

INFORMATION STORAGE & PROTECTIONINFORMATION SECURITY

INFORMATION INTELLIGENCE

:


Next Generation Cloud & Big / Fast Data Apps

A Platform For Next Gen Cloud & Big / Fast Data ApplicationsThe Pivotal Initiative: 3rd Family Member

$$$